Sweat Revenue & Ads
A workout app for women with trainer-led strength, Pilates and home programs, video demos and a weekly planner.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readPaid scale
Est. monthly revenue
$1M
↑ 0.2% vs prev. period
Downloads / month
10K
↑ 0.1% vs prev. period
Rating
4.6
43.3K ratings · #93 in Australia
Meta ads running
90
309 found · median 28
Sweat revenue and downloads trend
Est. monthly revenue
$1.0M ↑ 0.5% in 90 days
Jul 22, 2026: $999KOct 18, 2026
Monthly downloads
10K ↑ 25.5% in 90 days
Jul 22, 2026: 8.0KOct 18, 2026
Daily third-party estimates, 89 days ending Oct 18, 2026. Revenue changed +0% and downloads +26% over the period. Meta ads live went from 230 to 104 between Aug 24, 2026 and Oct 18, 2026.
Sweat Meta ads: 90 active, longest running 77 days
Top 13 by days live out of 309 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#177 days liveApp StoreAd copy“My new strength program is officially LIVE and I’m SO excited Say hello to Strength in 30!!! This program is inspired by my strength program but it can be done in the gym or at home in just 30 MINUTES. No HIIT. No jumping. Just pure strength training. Here’s what you can expect:�> 3 workouts a week, plus 3 optional finishers�> 30 minute workouts Weekly training split:�> Lower Body�> Upper Body�> Full Body & Core Your busy schedule Strength in 30 Start a 7-day FREE trial now!”Why it worksAnnounces Strength in 30, a 30-minute gym-or-home program with no HIIT; 77 days live to the App Store.
#277 days liveApp StoreAd copy“START my workouts today with a 7-day FREE trial. Perfect for all fitness levels Home & gym options Auto-swaps for any exercises you don't like Build strength & fitness Weekly training plans Workouts that get RESULTS Start your 7-day FREE trial today!”Why it worksLeads with a 7-day FREE trial and lists home and gym options; 77 days live, store-linked.
#371 days liveApp StoreAd copy“Starting out and looking to gain strength & fitness? Try my Zero Equipment program ▸ 28-minute full-body workouts ▸ Designed for all fitness levels ▸ 3 - 4 workouts each week ▸ No equipment necessary! ▸ Easy-to-follow step-by-step instructions 400+ healthy, fast & easy recipes PLUS enjoy a 7-Day FREE trial.”Why it worksPitches the Zero Equipment program, 28-minute workouts for beginners, 3 to 4 a week; 71 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Every Top Ad Says Free, Every One Goes to the Store
Sweat is a fitness app for women from The Bikini Body Training Company Pty Ltd, with trainer-led strength, Pilates and at-home programs, video demonstrations and a planner. As of Oct 2026 it makes an estimated $1M a month from only 10K downloads, 16.7x the Health & Fitness median revenue on 0.5x the median downloads, or $100 of estimated revenue per download. All 13 top Meta ads are video, all 13 mention a free trial and all 13 link to the App Store.
Key takeaways
- 90 active Meta ads, 3.2x the Health & Fitness median of 28, plus 151 Apple Search Ads creatives. 309 Meta ads were found in total.
- 11 distinct copy lines across the 13 top ads, each a program pitch (Strength in 30, Zero Equipment, Pilates). 13 of 13 mention free and the longest has run 77 days.
- Monthly plans at $13.99, $19.99 and $24.99, a $54.99 quarterly and a $134.99 annual, which is 80% of 12 months at the lowest monthly price. The category median annual is $49.99.
- Meta Ad Library spend estimates come to $28K lifetime, reaching 1.7M people. 99.1% of spend targeted women and 68.4% went to ages 25 to 34; the United States took a modeled 63.9% of spend.
- Only 14 of 200 recent reviews (7.0%) mention price or trial and just 4 are negative. The sample averages 4.75 stars, above the 4.6 store rating.
Full teardown
Unlock 10 more Meta ads
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Where Sweat spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 68.4% of spend.
Est. spend
$28K
Reach
1.7M
Avg. CPM
$16.61
Ads delivered
362
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 854.3K | $18,155 | 63.9% |
| Germany | 432.4K | $4,644 | 16.4% |
| United Kingdom | 421.9K | $5,591 | 19.7% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Sweat does differently
Program launches as ad copy
11 of 13
top ads use a distinct program pitch
Few installs, very high value
$100
estimated revenue per download
One gender, one age band
99.1%
of estimated Meta spend aimed at women
The measurement gap
13 of 13
top ads offer the same 7-day free trial
1. Program launches as ad copy
Sweat's top 13 Meta ads carry 11 distinct copy lines, and almost every one is a product announcement: Strength in 30 is officially LIVE, Try my Zero Equipment program with 28-minute full-body workouts, NEW Pilates program with 6 weeks of mat Pilates, Dumbbell only workouts. Written in the trainer's first person, each ad reads like a post, not a promotion. All 13 end with a 7-day free trial and link to the App Store, and the longest has run 77 days with a median of 62. Treating each new program as its own campaign gives the account fresh creative every few weeks without changing the offer. For Sweat, each program launch is the creative refresh, and the free trial line never changes.
2. Few installs, very high value
10K downloads a month is 0.5x the Health & Fitness median of 20K, yet estimated revenue is $1M, 16.7x the median of $60K. That gives $100 of revenue per download, which the price ladder explains. Monthly options are $13.99, $19.99 and $24.99, the quarterly is $54.99 and the annual is $134.99, about 80% of 12 months at the lowest monthly price, so the annual discount is modest. Against a category median annual price of $49.99, Sweat charges well above the market and still holds a 4.6 rating across 43.3K ratings, with only 4 negative pay mentions in the latest 200 reviews. At 131 months old, the base is loyal. Smaller apps with a strong coach brand can test the same move: fewer installs at a higher price, with the trial carrying the conversion.
3. One gender, one age band
Meta Ad Library spend estimates show where Sweat points its money: $28K lifetime, 1.7M people reached, and 99.1% of spend targeted at women. By age, 68.4% went to 25 to 34 and 26.4% to 35 to 44, leaving 2.67% for 18 to 24. Geographically, the United States took a modeled 63.9% of spend, the United Kingdom 19.7% and Germany 16.4%. Narrow targeting matches the creative, which speaks to busy women and mothers, and the reviews echo it with notes from a Mom of 4 and a momma of 3. For Sweat, an audience as narrow as the product sits behind $100 of estimated revenue per download.
4. The measurement gap
Every one of Sweat's 13 top ads sends a woman to the same App Store page with the same 7-day free trial, and 90 ads are active at once across 11 program pitches. The question is which program, Strength in 30, Zero Equipment or Pilates, brings the trial that converts to the $134.99 annual rather than lapsing at day 7, because installs look identical at the store.
How much does Sweat cost?
10 in-app purchases, 5 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $13.99 · $19.99 · $24.99 |
|---|---|
| Quarterly | $54.99 |
| Annual | $134.99 |
Sweat vs the Health & Fitness median
| Sweat | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $60K |
| Downloads / month | 10K | 20K |
| Meta ads running | 90 | 28 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $134.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Sweat users say about paying
Of 200 reviews from Jul to Oct 2026, only 14 (7.0%) mention price or trial and 4 are negative, mostly refund requests after a forgotten trial. The sample averages 4.75 stars, above the 4.6 store rating.
Latest 200 US reviews, Jul 2, 2026 to Oct 16, 2026
Mention price, trial or subscription
7%14 of 200 reviews, 4 of them 1 or 2 stars
I signed up for a trial. I NEVER EVEN OPENED THE APP. I forgot to cancel the trial-my mistake- but they refused to give me a refund when I tried shortly after i…
They’ll take ur money & won’t give you a refund 30$ to not use the app at all
How to measure a playbook like Sweat's
Sweat runs 90 active Meta ads and 151 Apple Search Ads creatives, all promising the same 7-day trial on one App Store page, so measurement has to separate which program pitch produced the paying subscriber.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 12 | SweatThe Bikini Body Training Company Pty Ltd | $1M | 90 |
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CronometerFrequently asked questions about Sweat
How much does Sweat make?
An estimated $1M a month as of Oct 2026, 16.7x the Health & Fitness median of $60K and up 0.2% versus the previous period. These are third-party estimates, not figures reported by The Bikini Body Training Company Pty Ltd.
How much does Sweat cost?
Sweat is a subscription with 10 in-app purchases at 5 distinct prices on the US App Store: monthly at $13.99, $19.99 or $24.99, a $54.99 quarterly and a $134.99 annual. Every top ad offers a 7-day free trial.
How many ads does Sweat run?
90 active Meta ads out of 309 found, 3.2x the category median of 28, plus 151 Apple Search Ads creatives. The 13 top ads are all video, all link to the App Store and the longest has run 77 days.
How fast is Sweat growing?
Steadily. Over 89 days estimated downloads rose from 8.0K to 10K (+25.5%) while estimated revenue moved from $999K to $1.0M a month (+0.5%). Active Meta ads fell from 230 to 104 in the same window.
Where is Sweat most popular?
Its one top category rank is #93 in Australia. Meta spend is concentrated in the United States (63.9%), the United Kingdom (19.7%) and Germany (16.4%).
Who makes Sweat?
The Bikini Body Training Company Pty Ltd develops Sweat. The app launched on Nov 19, 2015, is 131 months old, and was last updated on Sep 21, 2026.
Who does Sweat advertise to?
Women, almost exclusively: 99.1% of estimated Meta spend targeted women, 68.4% went to ages 25 to 34 and 26.4% to 35 to 44, on $28K of lifetime spend.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.