Cronometer Revenue & Ads
A nutrition tracker from Cronometer Software Inc that logs meals, vitamins and minerals for weight or training goals.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readPaid scale
Est. monthly revenue
$971K
↑ 1.4% vs prev. period
Downloads / month
430K
↑ 1.3% vs prev. period
Rating
4.8
99.4K ratings · #8 in Australia
Meta ads running
283
140 found · median 28
Cronometer revenue and downloads trend
Est. monthly revenue
$1.0M ↑ 8.2% in 90 days
Jul 22, 2026: $926KOct 18, 2026
Monthly downloads
300K ↓ 27.0% in 90 days
Jul 22, 2026: 411KOct 18, 2026
Daily third-party estimates, 89 days ending Oct 18, 2026. Revenue changed +8% and downloads -27% over the period. Meta ads live went from 310 to 158 between Aug 27, 2026 and Oct 17, 2026.
Cronometer Meta ads: 283 active, longest running 292 days
Top 13 by days live out of 140 found (7 video and 5 image creatives). Tap any one to open the original in the Meta Ad Library.
#1292 days liveApp StoreAd copy“Tired of guessing your nutrition? Choose the app that prioritizes precision! With Cronometer, enjoy unmatched accuracy in nutrient tracking, a user-friendly interface, and comprehensive features tailored to your health goals. Unlike the rest, we provide detailed insights that empower your choices Download Cronometer for free today and experience the difference for yourself!”Why it worksTired of guessing your nutrition, choose precision; the static claim ad, 292 days, App Store link.
#2278 days liveGoogle PlayAd copy“There’s more to health than macros, but luckily @cronometer_official tracks micronutrients, too I am so thankful I started tracking macros years ago. I credit it to the food freedom I have now and the flexible approach I take to dieting. Life’s too short to be afraid of food. And macros seriously helped me to stop being afraid of “bad” food. Don’t overthink it. Figure out your goals and just start tracking your food. The base membership of Cronometer is free and allows you to calculate your m”Why it worksMore to health than macros, tracks micronutrients too; a creator testimonial, 278 days, Google Play.
#3248 days liveApp StoreAd copy“Day 7: Eating enough is everything for an athlete”Why it worksDay 7: eating enough is everything for an athlete; a diary-style creator clip, 248 days.
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Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Creator Clips Beside a Static Ad Running 292 Days
Cronometer is a nutrition tracker from Cronometer Software Inc that logs meals down to vitamins and minerals, sets weight or muscle goals and syncs with fitness devices. As of Oct 2026 it makes an estimated $971K a month from 430K downloads, 16.2x the Health & Fitness median revenue of $60K on 21.5x the median downloads. A single static ad has run 292 days while creator-style videos about macros, fibre and women over 40 fill the rest of the top 13.
Key takeaways
- 283 active Meta ads, 10.1x the Health & Fitness median of 28, plus 127 Apple Search Ads creatives. The longest runner is 292 days old, the median of the top 13 is 200 days, and 9 of 13 ads mention free.
- The top 13 split 7 video and 5 image across 8 copy lines. The static line, tired of guessing your nutrition, runs 6 times, while the videos read like creator posts tagging @cronometer_official on macros, fibre and athletes. 8 link to the App Store, 5 to Google Play.
- Two prices only: Gold at $10.99 a month or $59.99 a year, which is 45% of 12 monthly payments, so the annual is the obvious buy. Revenue per download is $2.26.
- #8 in Health & Fitness in Australia and Canada, #10 in New Zealand, #11 in Ireland and #14 in the United States. Lifetime Meta spend of $48K went 59.2% to the United States and 35.9% to the United Kingdom.
- The latest 200 reviews average 3.9 stars with 111 five-star. 31 (15.5%) mention price, trial or subscription and only 7 are negative; several praise that the app works without paying for Gold.
Full teardown
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Where Cronometer spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 55-64, taking 25.5% of spend.
Est. spend
$48K
Reach
2.8M
Avg. CPM
$16.72
Ads delivered
150
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.3M | $28,156 | 59.2% |
| United Kingdom | 1.3M | $17,088 | 35.9% |
| France | 144.1K | $1,405 | 2.95% |
| Germany | 87.5K | $939.94 | 1.98% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Cronometer does differently
One static ad, many creator voices
9 of 13
top ads mention free in the copy
Annual at 45% of monthly
45%
cost of the year versus 12 months
Older buyers in two English markets
25.5%
of Meta spend goes to ages 55-64
The measurement gap
292 days
the longest running static ad
1. One static ad, many creator voices
Cronometer's longest running ad is an image that has been live 292 days: tired of guessing your nutrition? choose the app that prioritizes precision. That line appears 6 times in the top 13, on images and on one ad with no media type, and 9 of 13 ads mention free. Around it sit 7 videos written in the first person and tagging @cronometer_official: an athlete on day 7 eating enough, a note that 100 calories is the same as 100 calories but context differs, macro tracking for women over 40, soluble versus insoluble fibre, and a photo-to-macros feature. These run 120 to 278 days. The static ad states the claim, the creators supply trust. Links split 8 to the App Store and 5 to Google Play. For Cronometer, the evergreen claim and the creator clips do two different jobs in the same account.
2. Annual at 45% of monthly
Gold is the only thing Cronometer sells, and it comes at 2 prices across 10 in-app purchases: $10.99 a month or $59.99 a year. The year costs 45% of 12 monthly payments, a steep enough discount that the monthly plan works mostly as an anchor. There is no weekly tier and no lifetime option, which keeps the decision binary. A free tier is real, 9 of 13 top ads say so, and reviewers confirm the app works without paying. That funnel, free forever then one Gold decision, delivers $2.26 of estimated revenue per download and 16.2x the Health & Fitness median revenue of $60K on 21.5x the median downloads. Over 89 days to Oct 18, 2026 estimated revenue rose 8.2% from $926K to $1.0M while downloads fell 27.0%, so the paying base held. Two prices is enough when the free product is good.
3. Older buyers in two English markets
Cronometer buys an older audience than most fitness apps. In Meta Ad Library spend estimates the 55-64 band takes 25.5% of spend, 45-54 takes 20.8% and 35-44 takes 20.7%, with 55.0% going to women. The $48K lifetime spend reached 2.8M people and went almost entirely to two countries: a modeled 59.2% United States and 35.9% United Kingdom, with France at 2.95% and Germany at 1.98%. Chart ranks match the language: #8 in Health & Fitness in Australia and Canada, #10 in New Zealand, #11 in Ireland, #14 in the United States. Micronutrient tracking may appeal to people managing health rather than chasing a summer body, and Cronometer buys that older band rather than the default younger one.
4. The measurement gap
Cronometer keeps one static ad up for 292 days beside creator videos, tells 9 of 13 audiences the app is free, and splits spend 59.2% United States and 35.9% United Kingdom. Which creator clip, which country and which store listing turns a free tracker into a $59.99 Gold subscriber, rather than one of the 430K monthly installs that never pays?
How much does Cronometer cost?
10 in-app purchases, 2 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $10.99 |
|---|---|
| Annual | $59.99 |
Cronometer vs the Health & Fitness median
| Cronometer | Median | |
|---|---|---|
| Est. monthly revenue | $971K | $60K |
| Downloads / month | 430K | 20K |
| Meta ads running | 283 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $59.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Cronometer users say about paying
Of the latest 200 reviews, 31 (15.5%) mention price, trial or subscription and only 7 are negative; the sample averages 3.9 stars with 111 five-star, and several reviewers note the app is useful without paying for Gold.
Latest 200 US reviews, Aug 18, 2026 to Oct 16, 2026
Mention price, trial or subscription
16%31 of 200 reviews, 7 of them 1 or 2 stars
I’ve been using Chronometer for a bit now, and I gotta admit it’s one of the best options out there. First, it’s functional even when not paying for the gold op…
Real person review here. I’ve been using this app on and off for the past couple years, and it’s been my favorite nutrition/calorie counter so far. I like the d…
How to measure a playbook like Cronometer's
Cronometer mixes a 292-day static ad with creator videos, sends 8 of 13 top ads to the App Store and 5 to Google Play, and spends 35.9% in the United Kingdom, so each Gold upgrade needs a source.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40+/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 14 | CronometerCronometer Software Inc | $971K | 283 |
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CaloFrequently asked questions about Cronometer
How much does Cronometer make?
An estimated $971K a month as of Oct 2026, up 1.4% versus the previous period and 16.2x the Health & Fitness category median of $60K. These are third-party estimates, not figures reported by Cronometer Software Inc.
How much does Cronometer cost?
Cronometer is free to use and sells Gold at 2 prices across 10 in-app purchases on the US App Store: $10.99 a month or $59.99 a year, which is 45% of 12 monthly payments.
How many ads does Cronometer run?
283 active Meta ads, 10.1x the Health & Fitness median of 28, plus 127 Apple Search Ads creatives. Of the 13 top ads, 7 are video, 5 are image, 9 mention free, and the longest has run 292 days.
How fast is Cronometer growing?
Over 89 days to Oct 18, 2026, estimated revenue rose 8.2% from $926K to $1.0M while estimated downloads fell 27.0% from 411K to 300K a month, with downloads peaking at 430K on Oct 15, 2026.
Where is Cronometer most popular?
Its best Health & Fitness ranks are #8 in Australia and Canada, #10 in New Zealand, #11 in Ireland and #14 in the United States. Meta spend is 59.2% United States and 35.9% United Kingdom.
Who makes Cronometer?
Cronometer Software Inc develops Cronometer. The app launched on Sep 9, 2016, making it 121 months old, and was last updated on Oct 7, 2026.
Who does Cronometer advertise to?
Mostly women, 55.0% of Meta spend, and an older audience: 55-64 takes 25.5%, 45-54 takes 20.8% and 35-44 takes 20.7%. Meta Ad Library spend estimates come to $48K lifetime.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.