The Sculpt Society Revenue & Ads
A sculpt, dance cardio and strength workout app led by a celebrity trainer, with over 1,000 classes and pre and postnatal plans.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readUGC engine
Est. monthly revenue
$200K
flat vs prev. period
Downloads / month
2K
flat vs prev. period
Rating
4.9
4.0K ratings · Health & Fitness
Meta ads running
26
165 found · median 28
The Sculpt Society revenue and downloads trend
Est. monthly revenue
$200K ↑ 1.1% in 90 days
Nov 19, 2025: $183KOct 16, 2026
Monthly downloads
2.4K ↑ 14.2% in 90 days
Nov 19, 2025: 2.0KOct 16, 2026
Daily estimates from AppKittie, 314 days ending Oct 16, 2026. Revenue changed +9% and downloads +23% over the period. Meta ads live went from 21 to 26 between Aug 24, 2026 and Oct 18, 2026.
The Sculpt Society Meta ads: 26 active, longest running 213 days
Top 13 by days live out of 165 found (8 video and 5 image creatives). Tap any one to open the original in the Meta Ad Library.
#2213 days liveWeb linkAd copy“Introducing TSS x ŌURA: Personalized wellness insights to transform your workouts”Why it worksSame ring tracker collab announcement on a second video to the web; 213 days.
#3203 days liveWeb linkAd copy“Essential Prenatal is proven to deliver key nutrients, including folate and Vitamin D, during pregnancy.†* Clean, traceable, heavy-metal tested, grounded in science and developed to support your journey.*”Why it worksEssential Prenatal vitamins with folate and Vitamin D for pregnancy; video to the web, 203 days.
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@meganroupInstagramAd copy“The Abs circuit I did with Kate Hudson leading up to the Oscars Comment ABS and I’ll send you a 2min quiz to find out the program I would have you follow on @thesculptsociety This is one of my go-to deep core circuits when I want something that’s effective and actually connects into your entire core. We kept the focus on control, form, and breath over speed. That’s where the real work happens. Run through this circuit 2-3x, moving slowly and staying connected to your deep core the entire time.”
@meganroupInstagramAd copy“Day 4 of the @thesculptsociety Summer of Strength Challenge and I’m feeling it - in the best way! It’s been so fun mixing in beat-based strength workouts into my weekly routine. I usually do one TSS strength video a week alongside my go-to sculpt and full body classes, but this 7-day challenge has been such a great way to switch things up and challenge my body in a new way. Have you tried it yet? What have been your favorite videos or moves so far? #thesculptsociety #strengthtrainingforwomen #wo”
@meganroupInstagramAd copy“A big piece of what we are working on for our rebrand for @thesculptsociety is tone of voice. That means the copy, taglines, and words we use to describe the workout. I know how unique TSS is and how it makes me feel, but I want to make sure we are communicating that clearly so if you have never taken a class you will be curious enough to try. This is where you come in. If you are part of this community, I would love to know: What words or phrases come to mind when you think of The Sculpt Soc”
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Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
A Founder Led Creator Engine and Partner Product Ads
The Sculpt Society is a sculpt and dance cardio workout app from THE SCULPT SOCIETY LLC, led by its founding trainer, with over 1,000 classes. As of Oct 2026 it makes an estimated $200K a month from an estimated 2K downloads, 3.3x the Health & Fitness median revenue on 0.1x the median installs. About $100.0 of revenue per download comes with a founder who posts on Instagram and TikTok.
Key takeaways
- 16 creator videos were found, 8 on TikTok and 5 on Instagram in the sample of 13, from 6 creators. The founder's account, @meganroup, made 8 of them.
- 26 active Meta ads out of 165 found, 0.9x the Health & Fitness median of 28. All 13 top ads link to the web, and the longest has run 213 days.
- Top Meta ads promote partner products, a ring tracker collab, prenatal vitamins and activewear, next to class ads such as less than $4/week.
- Monthly plans are listed at $27.99 and $199.99 and annual plans at $134.99, $139.99 or $259.99, a 1.9x spread. The cheapest annual is 40% of 12 monthly payments.
- Recent reviews average 4.89 across 200 with 192 five-star. Only 8, or 4.0%, mention price, trial or subscription.
Full teardown
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What The Sculpt Society does differently
The founder is the channel
8 of 13
sampled creator videos from the founder
Ads that sell more than classes
213 days
longest running top ad, median 196
Premium annuals, happy members
40%
cheapest annual versus 12 monthly payments
The measurement gap
$100.0
estimated revenue per download
1. The founder is the channel
AppKittie found 16 creator videos about The Sculpt Society and sampled 13: 8 on TikTok and 5 on Instagram, from 6 creators. The founding trainer, @meganroup, made 8 of them. Her captions mix workouts with calls to action: an abs circuit with a celebrity client before the Oscars and comment ABS for a 2 minute quiz, day 4 of a Summer of Strength Challenge, and even a post about the app's rebrand and tone of voice. Reviews confirm the path, with one starting after seeing Megan on IG. A trusted face brings buyers who already like the coach, which explains $100.0 per download. The Sculpt Society puts its coach on camera daily and uses comment keyword hooks.
2. Ads that sell more than classes
The Sculpt Society's top Meta ads look like a lifestyle brand. The two oldest, at 213 days, introduce TSS x ŌURA, personalized wellness insights to transform your workouts. Others promote Essential Prenatal vitamins and The Next Move Collection of activewear. Class ads appear too: Turn your workouts up a notch on 3, a postpartum program, and PSA: The Sculpt Society is less than $4/week with 1000+ classes. There are 8 distinct lines in 13 ads, 8 video and 5 images, all to the web. Partner products give the brand fresh reasons to show up in the feed without discounting the app. The Sculpt Society co-markets with products its audience already buys.
3. Premium annuals, happy members
The Sculpt Society lists 5 in-app purchases at 5 prices. Monthly is $27.99, with a Monthly Upgrade listed at $199.99. Annual plans are $134.99, $139.99 and $259.99, a 1.9x spread, under names such as Summer Sale (Annual) and Alt Offer (Annual), which point to seasonal and win back offers. The cheapest annual is 40% of 12 monthly payments, and every annual is far above the Health & Fitness median of $49.99. Members do not seem to mind: 200 recent reviews average 4.89, 192 are five-star, and only 2 of 8 payment mentions are negative. A smaller coach led app can price high if the coach is the product, and use named sale offers instead of permanent discounts.
4. The measurement gap
The Sculpt Society earns about $100.0 per download through a founder who posts on Instagram and TikTok, plus web bound Meta ads for partner products. The question is which source, a founder post with a comment keyword or a partner ad, brings members who buy the $134.99 annual and renew.
How much does The Sculpt Society cost?
5 in-app purchases, 5 distinct prices, annual plans from $134.99 to $259.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $27.99 · $199.99 |
|---|---|
| Annual | $134.99 · $139.99 · $259.99 |
The Sculpt Society vs the Health & Fitness median
| The Sculpt Society | Median | |
|---|---|---|
| Est. monthly revenue | $200K | $60K |
| Downloads / month | 2K | 20K |
| Meta ads running | 26 | 28 |
| Rating | 4.9 | 4.7 |
| Lowest annual price | $134.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What The Sculpt Society users say about paying
Of 200 reviews from May 2025 to Oct 2026, only 8, or 4.0%, mention price, trial or subscription, and just 2 of those are negative. The sample averages 4.89 with 192 five-star ratings.
Latest 200 US reviews, May 21, 2025 to Oct 7, 2026
Mention price, trial or subscription
4%8 of 200 reviews, 2 of them 1 or 2 stars
After seeing Megan on IG and reading a bunch of these reviews, I tried this app and something felt very off. The instructors didn’t seem very knowledgeable and …
I have been working out all my life-boot camp-yoga-dance-martial arts-barr-Pilates. Well, I have all in one finally! The instruction is impeccable, so positive …
How to measure a playbook like The Sculpt Society's
The Sculpt Society sells through 8 founder videos and 13 web bound Meta ads, so measurement means crediting each $134.99 annual to the post or ad that started it.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 314 days ending Oct 16, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 60 | The Sculpt SocietyTHE SCULPT SOCIETY LLC | $200K | 26 |
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BefitFrequently asked questions about The Sculpt Society
How much does The Sculpt Society make?
An estimated $200K a month as of Oct 2026, flat versus the previous period and 3.3x the Health & Fitness median of $60K. These are AppKittie estimates, not figures reported by THE SCULPT SOCIETY LLC.
How much does The Sculpt Society cost?
Monthly plans are listed at $27.99 and $199.99 and annual plans at $134.99, $139.99 and $259.99 on the US App Store. One ad says it costs less than $4/week.
How many ads does The Sculpt Society run?
26 active Meta ads out of 165 found, 0.9x the Health & Fitness median of 28, and no Apple Search Ads creatives.
Does The Sculpt Society use influencers or creators?
Yes. AppKittie found 16 creator videos, and the founder's account @meganroup made 8 of the 13 sampled.
How fast is The Sculpt Society growing?
Slowly. Over 314 days to Oct 16, 2026, estimated revenue rose from $183K to $200K, a 9.1% change, and downloads rose 23.2%.
Who makes The Sculpt Society?
THE SCULPT SOCIETY LLC develops the app. It launched on Nov 14, 2019, making it 83 months old, and was last updated on Jun 18, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.