StrengthLog Revenue & Ads
A workout tracker for strength training with set logging, 175+ programs and strength level comparisons, for gym lifters.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$50K
↑ 1.3% vs prev. period
Downloads / month
5K
↑ 1.3% vs prev. period
Rating
4.8
13.2K ratings · #26 in Sweden
Meta ads running
10
13 found · median 28
StrengthLog revenue and downloads trend
Est. monthly revenue
$50K ↑ 5.3% in 90 days
Dec 24, 2025: $47KApr 13, 2026
Monthly downloads
4.1K ↑ 5.3% in 90 days
Dec 24, 2025: 3.9KApr 13, 2026
Daily third-party estimates, 81 days ending Apr 13, 2026. Revenue changed +5% and downloads +5% over the period. Meta ads live went from 0 to 10 between Aug 24, 2026 and Oct 18, 2026.
StrengthLog Meta ads: 10 active, longest running 18 days
Top 12 by days live out of 13 found (5 video and 7 image creatives). Tap any one to open the original in the Meta Ad Library.
#118 days liveApp StoreAd copy“Enter it once into @strengthlogapp (FREE), then in future workouts just hit ”Train again” and make adjustments as you go! This is my starting point (or almost, third workout in) for this workout. Sets, reps, and weights will progress bit by bit. Aiming toward 10x10x100 kg in the bench. I’ll be doing this workout 2-3 times per week. Download @strengthlogapp and track your training for free!”Why it worksEnter a workout once in the free app, then hit train again and adjust; video to the App Store, 18 days.
#214 days liveApp StoreAd copy“All show, no go I’m an intermediate for my age and weight group in the DB curl, according to the strength levels in strengthlogapp. How are you stacking up? (Note YES, comparison is the thief of joy. But we judged that some kind of milestones to aim for can also be inspirational and fun, which is why we added strength levels. But don’t look at it if you don’t like it!)”Why it worksIntermediate for my age and weight in the curl, by StrengthLog strength levels; video, 14 days.
#311 days liveApp StoreAd copy“Log unlimited workouts, ad-free! • No limits on your progress Track as much as you want for FREE. Ready to get started?”Why it worksLog unlimited workouts ad-free, no limits on progress, free to start; image, 11 days.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
A Generous Free Tier And A Premium Year For Lifters
StrengthLog is a strength training tracker from Styrkelabbet AB with set logging, programs and strength level comparisons. As of Oct 2026 it makes an estimated $50K a month on an estimated 5K downloads. Five of the top 13 ads stress unlimited free logging, yet each download is worth an estimated $10.0, from Premium at $16.90 a month, $37.90 for 3 months or $109 a year.
Key takeaways
- StrengthLog Premium costs $16.90 for 1 month, $37.90 for 3 months and $109 for 1 year; the year costs 54% of 12 monthly payments.
- Each download is worth an estimated $10.0, with revenue 0.8x the Health & Fitness median of $60K on downloads 0.2x the median.
- Five of the top 13 ads mention free, such as track unlimited workouts for free, no ads, no limits.
- Other ads use strength levels as a hook, asking if you can squat more than 50% of all men.
- Reviews are warm: 100 recent reviews average 4.47, and only 3 of 23 that mention paying are negative.
Full teardown
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Where StrengthLog spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 24.4% of spend.
Est. spend
$2K
Reach
151.2K
Avg. CPM
$15.27
Ads delivered
13
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 72.4K | $1,539 | 66.6% |
| United Kingdom | 20.2K | $268.09 | 11.6% |
| Spain | 15.3K | $117.12 | 5.07% |
| France | 11.7K | $114.21 | 4.95% |
| Belgium | 7.8K | $66.61 | 2.88% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What StrengthLog does differently
Free first, premium later
5 of 13
top ads say the app is free
Compare yourself to others
12
distinct copy lines in the top 13 ads
A small, loyal Swedish base
#26
Health & Fitness rank in Sweden
The measurement gap
$10.0
estimated revenue per download
1. Free first, premium later
Track unlimited workouts for free. No ads, no limits on how much you can log. That promise, in several wordings, appears on 5 of the 13 top ads. Reviews confirm it holds: users say the free version is great for beginners and does not feel restrictive. The paid tier then sells extras to lifters who stick around, at $16.90 a month, $37.90 for 3 months or $109 a year. Each download is worth an estimated $10.0, high for an app with such a usable free tier. StrengthLog gives away the logging and charges for programs and analysis, the parts serious lifters want most.
2. Compare yourself to others
Can you squat more than 50% of all men using StrengthLog? That ad, and another that says you are an intermediate for your age and weight in the dumbbell curl, use the app's strength levels feature as a hook. Lifters love a ranking, and the question invites a download to find out. Other lines sell 175+ training programs, ditch your Notes app, and enter a workout once then hit train again. Twelve distinct lines cover the 13 top ads, all linking to the App Store, and the longest ran 18 days. A benchmark gives the lifter a reason to open the app that a feature list does not.
3. A small, loyal Swedish base
StrengthLog comes from Styrkelabbet AB and ranks #26 in Sweden, with a 4.8 rating across 13.2K ratings after 95 months. Downloads are small, 5K a month, but revenue is steady, up 5.3% over 81 days in the trend window. Paid social is light: 10 active Meta ads, 0.4x the category median of 28, and Meta Ad Library estimates show $2K of lifetime spend, 74.7% on men and 66.6% in the United States. The latest 100 reviews average 4.47, and only 3 complain about paying. For StrengthLog, the fair free tier may be what earns the reviews that keep Premium selling with light ads.
4. The measurement gap
StrengthLog advertises free unlimited logging and strength level comparisons, then earns an estimated $10.0 per download from Premium. The question is which ad, the free tier promise or the squat ranking, brings a lifter who buys the $109 year, and how long free users log before they upgrade.
How much does StrengthLog cost?
3 in-app purchases, 3 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $16.90 · $37.90 |
|---|---|
| Annual | $109 |
StrengthLog vs the Health & Fitness median
| StrengthLog | Median | |
|---|---|---|
| Est. monthly revenue | $50K | $60K |
| Downloads / month | 5K | 20K |
| Meta ads running | 10 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $109 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What StrengthLog users say about paying
Of the 100 latest reviews, 23 (23.0%) mention price, trial or subscription, but only 3 of those are negative; most praise how much the free version allows.
Latest 100 US reviews, Mar 3, 2025 to Oct 15, 2026
Mention price, trial or subscription
23%23 of 100 reviews, 3 of them 1 or 2 stars
I love this app, there is a premium version but it doesn’t feel super restrictive without it(+ no obnoxious ads). Easy to use interface and you can add videos o…
I feel extremely lucky to have found the strength log app when I first looked for something to help track my workouts. Free version is great especially for begi…
How to measure a playbook like StrengthLog's
StrengthLog leads with a free tracker and charges for Premium, so the useful number is which ad brings a lifter who upgrades to the year.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 81 days ending Apr 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 100 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 112 | StrengthLogStyrkelabbet AB | $50K | 10 |
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How much does StrengthLog make?
StrengthLog makes an estimated $50K a month as of Oct 2026, 0.8x the Health & Fitness median of $60K, or an estimated $10.0 per download. These are third-party estimates, not figures from Styrkelabbet AB.
How much does StrengthLog cost?
StrengthLog is free to use. Premium costs $16.90 for 1 month, $37.90 for 3 months or $109 for 1 year on the US App Store.
How many ads does StrengthLog run?
StrengthLog has 10 active Meta ads out of 13 found, 0.4x the category median of 28, and 0 Apple Search Ads creatives.
How fast is StrengthLog growing?
Over 81 days estimated revenue rose 5.3%, from $47K to $50K, and estimated downloads from 3.9K to 4.1K.
Where is StrengthLog most popular?
Its best country rank in the data is #26 in Sweden.
Is StrengthLog free?
Yes. Its ads say you can log unlimited workouts for free with no ads, and reviews agree the free version is generous.
Who makes StrengthLog?
Styrkelabbet AB makes StrengthLog. It launched on Nov 6, 2018, is 95 months old and holds a 4.8 rating across 13.2K ratings.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
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