SHREDDY Revenue & Ads
An iOS fitness app with workout guides for all levels, short live classes and nutritionist approved meal plans.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readPaid scale
Est. monthly revenue
$50K
↑ 837.5% vs prev. period
Downloads / month
6K
↑ 837.1% vs prev. period
Rating
4.6
12.0K ratings · Health & Fitness
Meta ads running
137
729 found · median 28
SHREDDY revenue and downloads trend
Est. monthly revenue
$70K ↑ 841.9% in 90 days
Dec 25, 2025: $7KMar 13, 2026
Monthly downloads
5.7K ↑ 841.6% in 90 days
Dec 25, 2025: 606Mar 13, 2026
Daily third-party estimates, 79 days ending Mar 13, 2026. Revenue changed +842% and downloads +842% over the period. Meta ads live went from 0 to 160 between Aug 24, 2026 and Oct 18, 2026.
SHREDDY Meta ads: 137 active, longest running 201 days
Top 13 by days live out of 729 found (7 video and 4 image creatives). Tap any one to open the original in the Meta Ad Library.
#1201 days liveWeb linkAd copy“SHREDDY SUPERGLOW The revolutionary Peach Iced Tea that nourishes your skin from the inside out! Clinically-proven ingredients Improves wrinkles Boosts skin elasticity Targets fine lines ⏰ In just 8 weeks!”Why it worksSHREDDY SUPERGLOW peach iced tea for skin from the inside out; image, 201 days, web.
#2186 days liveWeb linkAd copy“SHREDDY SUPERGLOW The revolutionary Peach Iced Tea that nourishes your skin from the inside out! Clinically-proven ingredients Improves wrinkles Boosts skin elasticity Targets fine lines ⏰ In just 8 weeks!”Why it worksSame SUPERGLOW line on a video, 186 days, linking to the web store.
#3145 days liveWeb linkAd copy“SHREDDY SUPERGLOW The revolutionary Peach Iced Tea that nourishes your skin from the inside out! Clinically-proven ingredients Improves wrinkles Boosts skin elasticity Targets fine lines ⏰ In just 8 weeks!”Why it worksSame peach iced tea pitch on a second video, 145 days, web link.
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Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
A Fitness App Whose Ads Sell Peach Tea and Greens
SHREDDY is a workout and meal plan app from ROSE APPELLATIONS LIMITED with guided programs for all levels and short live classes. As of Oct 2026 it makes an estimated $50K a month on 6K downloads, $8.33 per download. The top 13 Meta creatives sell SHREDDY branded drinks, a peach iced tea for skin and a greens blend, not the app, and 100.0% of estimated Meta spend goes to the United Kingdom.
Key takeaways
- SHREDDY runs 137 active Meta ads, 4.9x the Health & Fitness median of 28, out of 729 found. All 13 top ads link to the web.
- The lead line runs on 5 of 13: SHREDDY SUPERGLOW, the peach iced tea that nourishes your skin from the inside out.
- Meta Ad Library spend estimates show $8K of lifetime spend, 89.9% aimed at women and 58.5% at the 25 to 34 group.
- Prices are listed as in-app purchases: $19.99 or $42.99 a month, $37.99 a quarter and $71.99 to $119.99 a year.
- Revenue is up 837.5% and downloads 837.1% versus the previous period.
Full teardown
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Where SHREDDY spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 58.5% of spend.
Est. spend
$8K
Reach
595.5K
Avg. CPM
$13.25
Ads delivered
802
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United Kingdom | 595.5K | $7,891 | 100.0% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What SHREDDY does differently
The app funds a product line
13 of 13
top ads sell drinks on the web
UK women, one market
89.9%
of estimated Meta spend aimed at women
Premium prices, mixed meals
30%
cheapest year versus 12 months at $19.99
The measurement gap
137
active Meta ads selling drinks on the web
1. The app funds a product line
None of SHREDDY's top 13 Meta ads mentions workouts. They sell drinks. SHREDDY SUPERGLOW, a peach iced tea that nourishes your skin from the inside out with clinically proven ingredients, runs on 5. SHREDDY SUPERGREENS, a pre and probiotic beauty blend, runs on the rest, with lines like your hair, skin and nails will thank us later. All 13 link to the web. The oldest has run 201 days and the median 116, with 7 video and 4 image. The app and the products share one brand, so a drink buyer may also be an app user and the reverse. For SHREDDY, the shared brand makes it hard to count which side pays for the ads.
2. UK women, one market
Meta Ad Library spend estimates show $8K of lifetime spend reaching 595.5K people. All of it, 100.0%, goes to the United Kingdom. Women get 89.9% of spend and men 9.73%. The 25 to 34 group takes 58.5%, then 35 to 44 at 16.8% and 18 to 24 at 10.9%. That is a tight audience: young British women, which fits copy about skin and glow more than rep counts. Active Meta ads peaked at 170 on Aug 26, 2026 and sit at 137. SHREDDY aims at one country, one gender and one age band, with products that match what that buyer already wants.
3. Premium prices, mixed meals
Third-party data does not confirm a subscription, so read the 7 in-app purchases as listed: $19.99 or $42.99 a month, $37.99 a quarter, and $71.99, $109.99 or $119.99 a year, a 1.7x spread. The cheapest year is 30% of twelve $19.99 months, and every annual price sits above the $49.99 category median. Revenue per download is $8.33, high for 6K installs. The latest 156 reviews average 3.44. 38 mention price and 27 of those are negative. Several say the meal plans default to vegan and need constant edits, and that shopping lists run long. For SHREDDY, the premium price holds only if the plan content fits how buyers actually eat.
4. The measurement gap
SHREDDY spends its ad budget selling drinks to women in the United Kingdom, while the app earns $8.33 per download from premium plans. A drink buyer and an app subscriber may be the same person. The question is whether the SUPERGLOW and SUPERGREENS ads also bring app subscribers, and which product brings the more valuable customer.
How much does SHREDDY cost?
7 in-app purchases, 6 distinct prices, annual plans from $71.99 to $119.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $19.99 · $42.99 |
|---|---|
| Quarterly | $37.99 |
| Annual | $71.99 · $109.99 · $119.99 |
SHREDDY vs the Health & Fitness median
| SHREDDY | Median | |
|---|---|---|
| Est. monthly revenue | $50K | $60K |
| Downloads / month | 6K | 20K |
| Meta ads running | 137 | 28 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $71.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What SHREDDY users say about paying
Of the latest 156 reviews, 38 (24.4%) mention price, trial or subscription and 27 of those are negative. Users say meal plans default to vegan and need heavy edits, and the sample averages 3.44.
Latest 156 US reviews, Oct 10, 2019 to Sep 28, 2026
Mention price, trial or subscription
24%38 of 156 reviews, 27 of them 1 or 2 stars
Honestly the app itself deserves 3 stars. It’s great if you are starting out in fitness but the app itself is glitchy, confusing, and the meals that are include…
This is a fitness app created by a girl who doesn’t even have a personal training certification. The meal planning area would be cool if it wasn’t all vegan opt…
How to measure a playbook like SHREDDY's
With 137 active Meta ads selling drinks and 100.0% of reported spend in the United Kingdom, SHREDDY has to connect product buyers to app subscribers.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 79 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 156 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 110 | SHREDDYROSE APPELLATIONS LIMITED | $50K | 137 |
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WeGLOWFrequently asked questions about SHREDDY
How much does SHREDDY make?
The SHREDDY app makes an estimated $50K a month as of Oct 2026, 0.8x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by ROSE APPELLATIONS LIMITED.
How much does SHREDDY cost?
SHREDDY lists in-app purchases on the US App Store at $19.99 or $42.99 a month, $37.99 a quarter and $71.99 to $119.99 a year.
How many ads does SHREDDY run?
SHREDDY runs 137 active Meta ads, out of 729 found, which is 4.9x the Health & Fitness median of 28.
What do SHREDDY ads sell?
Drinks: SHREDDY SUPERGLOW peach iced tea and SHREDDY SUPERGREENS, sold on the web.
Who does SHREDDY advertise to?
Meta Ad Library spend estimates show 100.0% of spend in the United Kingdom and 89.9% aimed at women.
Who makes SHREDDY?
ROSE APPELLATIONS LIMITED publishes the app. It launched on Oct 9, 2019 and holds a 4.6 rating from 12.0K reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.