Nutrition Coach Revenue & Ads
An iOS food tracker with calorie and macro logging, barcode scanning, meal plans and recipes.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$50K
↑ 23.6% vs prev. period
Downloads / month
33K
↑ 7.0% vs prev. period
Rating
4.8
87.8K ratings · Health & Fitness
Meta ads running
10
256 found · median 28
Nutrition Coach revenue and downloads trend
Est. monthly revenue
$48K ↑ 18.5% in 90 days
Dec 24, 2025: $40KOct 18, 2026
Monthly downloads
31K ↑ 1.2% in 90 days
Dec 24, 2025: 31KOct 18, 2026
Daily third-party estimates, 290 days ending Oct 18, 2026. Revenue changed +19% and downloads +1% over the period. Meta ads live went from 23 to 27 between Aug 26, 2026 and Oct 18, 2026.
Nutrition Coach Meta ads: 10 active, longest running 41 days
Top 8 by days live out of 256 found (6 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#340 days liveWeb linkAd copy“I don't diet. I just understand what I eat now. Nutrition Coach breaks down every meal so nothing is a mystery.”Why it worksI don't diet, I just understand what I eat now; video, 40 days, web link.
5 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
No Diet Copy and a Cheap Year for Food Tracking
Nutrition Coach: Food tracker is a calorie and macro tracker from ECLIPSE STUDIOS TEKNOLOJI DIJITAL HIZMETLER LIMITED SIRKETI with barcode scanning and meal plans. As of Oct 2026 it makes an estimated $50K a month on 33K downloads, with revenue up 23.6% versus the previous period. A 4.8 rating from 87.8K reviews sits behind only 10 active Meta ads today.
Key takeaways
- Nutrition Coach runs 10 active Meta ads, 0.4x the Health & Fitness median of 28, out of 256 found. All 8 top ads link to the web.
- The lead line runs on 5 of 8: I don't diet, I just understand what I eat now.
- Plans cost $3.99 or $4.99 a week, $9.99 a month, and $49.99 or $79.99 a year. The cheapest year is 42% of 12 monthly payments.
- Revenue peaked at $54K on Sep 18, 2026, the same day downloads peaked at 35K.
- Of the latest 200 reviews, 44 mention price, trial or subscription (22.0%) and 20 of those are negative.
Full teardown
Unlock 5 more Meta ads
Unlocked. Everything on this page is open now.
Where Nutrition Coach spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 50.0% of spend.
Est. spend
$45.05
Reach
2.7K
Avg. CPM
$16.69
Ads delivered
277
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.4K | $29.66 | 65.8% |
| United Kingdom | 761 | $10.08 | 22.4% |
| Ireland | 229 | $2.40 | 5.33% |
| France | 140 | $1.37 | 3.04% |
| Belgium | 92 | $0.78 | 1.73% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Nutrition Coach does differently
Seven plan names, five prices
42%
cheapest year versus 12 months at $9.99
Anti diet copy that sells tracking
5 of 8
top ads carry the I don't diet line
Trials that confuse new users
22.0%
of recent reviews mention price or trial
The measurement gap
87.8K
ratings at an average of 4.8
1. Seven plan names, five prices
Nutrition Coach sells 10 in-app purchases at 5 prices. Weekly costs $3.99 or $4.99, monthly $9.99, and annual $49.99 or $79.99, a 1.6x spread. The plan names repeat with small changes: 1 Week of Nutrition Premium, 1 Week of Premium Nutrition, Nutri Coach Premium Weekly, Premium Yearly, Premium Annual. Duplicate names usually mean paywall tests that left old products live. The cheapest year is 42% of twelve $9.99 months and matches the $49.99 category median. A $3.99 week is an easy first purchase for someone starting a diet on a Monday. Revenue per download is $1.52. For Nutrition Coach, cleaning up old SKUs would let buyers see one clear plan.
2. Anti diet copy that sells tracking
The top 8 Meta ads use just 3 lines, and none says lose weight. The lead line, on 5: I don't diet, I just understand what I eat now, Nutrition Coach breaks down every meal so nothing is a mystery. Another says meal prep used to take hours of planning, now I tell the app my goal and it tells me what to eat. The third says stop guessing, scan your meal, track your macros. Six are video, all 8 link to the web, and none has run past 41 days. Saying I don't diet may remove the shame many people feel about tracking food. Nutrition Coach sells understanding and control, not restriction.
3. Trials that confuse new users
The store rating is 4.8 from 87.8K reviews, but the latest 200 average 3.4. 44 mention price, trial or subscription, and 20 of those are negative. Users describe getting charged after a 3 day trial, being unable to leave the premium page, and a small weekly charge they did not expect to repeat. The positives praise the design and say the core tracker is fine for free. A short trial on a weekly plan creates many small charges that surprise people. Revenue is up 23.6% versus the previous period, so the funnel holds on paper. For Nutrition Coach, a clear close button on the paywall and a reminder before the trial ends would cost little and protect the rating.
4. The measurement gap
Nutrition Coach sends its top ads to the web, sells a $3.99 week and a $49.99 year, and has a huge review base. The question is which source, a web ad or a store search, brings a user who moves from a trial week to the year instead of cancelling after the first charge.
How much does Nutrition Coach cost?
10 in-app purchases, 5 distinct prices, annual plans from $49.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 · $4.99 |
|---|---|
| Monthly | $9.99 |
| Annual | $49.99 · $79.99 |
Nutrition Coach vs the Health & Fitness median
| Nutrition Coach | Median | |
|---|---|---|
| Est. monthly revenue | $50K | $60K |
| Downloads / month | 33K | 20K |
| Meta ads running | 10 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $49.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Nutrition Coach users say about paying
Of the latest 200 reviews, 44 (22.0%) mention price, trial or subscription and 20 of those are negative. Users report surprise charges after a 3 day trial, and the sample averages 3.4.
Latest 200 US reviews, Jul 9, 2022 to Aug 18, 2026
Mention price, trial or subscription
22%44 of 200 reviews, 20 of them 1 or 2 stars
The app is free to use as long as you do not accidentally sign up for the free 3 day trial and then get charged after that. The app setup is easy but you do hav…
well I just downloaded the app and I can’t get off the premium page??? i’m so confused, do I absolutely have to pay to use the app or am I just dumb? because I …
How to measure a playbook like Nutrition Coach's
With 10 active Meta ads sending traffic to the web and a 4.8 rating from 87.8K reviews, Nutrition Coach needs to see which source brings users who pay past the trial.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 290 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 109 | Nutrition CoachECLIPSE STUDIOS TEKNOLOJI DIJITAL HIZMETLER LIMITED SIRKETI | $50K | 10 |
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WeGLOWFrequently asked questions about Nutrition Coach
How much does Nutrition Coach make?
Nutrition Coach makes an estimated $50K a month as of Oct 2026, 0.8x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by the developer.
How much does Nutrition Coach cost?
It is a subscription app. Plans cost $3.99 or $4.99 a week, $9.99 a month and $49.99 or $79.99 a year on the US App Store.
How many ads does Nutrition Coach run?
Nutrition Coach runs 10 active Meta ads, out of 256 found, which is 0.4x the category median of 28.
How fast is Nutrition Coach growing?
Revenue is up 23.6% and downloads 7.0% versus the previous period.
What do Nutrition Coach ads say?
The lead line says I don't diet, I just understand what I eat now.
Who makes Nutrition Coach?
ECLIPSE STUDIOS TEKNOLOJI DIJITAL HIZMETLER LIMITED SIRKETI publishes the app. It launched on Mar 2, 2021 and holds a 4.8 rating from 87.8K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.