Orangetheory Fitness Revenue & Ads
The companion app for a heart-rate based group fitness studio chain, for booking classes and tracking workout stats.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$55K
↓ 33.5% vs prev. period
Downloads / month
20K
↓ 33.3% vs prev. period
Rating
4.9
494.0K ratings · Health & Fitness
Meta ads running
52
327 found · median 28
Orangetheory Fitness revenue and downloads trend
Est. monthly revenue
$55K ↓ 4.4% in 90 days
Aug 17, 2026: $58KOct 18, 2026
Monthly downloads
20K ↑ 0.2% in 90 days
Nov 19, 2025: 20KOct 18, 2026
Daily third-party estimates, 63 days ending Oct 18, 2026. Revenue changed -4% and downloads +3% over the period. Meta ads live went from 41 to 52 between Aug 26, 2026 and Oct 18, 2026.
Orangetheory Fitness Meta ads: 52 active, longest running 96 days
Top 12 by days live out of 327 found (3 video and 9 image creatives). Tap any one to open the original in the Meta Ad Library.
#196 days liveAd copy“Get your first class free. Experience a total body strength & conditioning program with Orangetheory. fb.me”Why it worksGet your first class free, total body strength and conditioning, image, 96 days.
#289 days liveAd copy“Get your first class free. Experience a total body strength & conditioning program with Orangetheory. fb.me”Why it worksSame first class free offer on a second image, 89 days live.
#389 days liveAd copy“Get your first class free. Experience a total body strength & conditioning program with Orangetheory. fb.me”Why it worksThird copy of the first class free ad, 89 days, the main acquisition offer.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
First Class Free Ads, HYROX and an App That Books Studios
Orangetheory Fitness is a Health & Fitness app from Ultimate Fitness Group Limited Liability Company for booking studio classes and tracking heart-rate workouts. As of Oct 2026 it makes an estimated $55K a month in the app on an estimated 20K downloads. The app is not the product: the ads sell studio visits, get your first class free, and the store lists a single $99 Apple Watch In-Studio Enrollment, while 494.0K ratings show the size of the member base.
Key takeaways
- 1 in-app purchase: Apple Watch In-Studio Enrollment at $99. Studio memberships are not sold through the app store.
- 494.0K ratings at 4.9 stars after 92 months, with an estimated 20K downloads a month.
- 52 active Meta ads out of 327 found, 1.9x the Health & Fitness median of 28. 7 of the top 12 mention a free offer.
- The most repeated line, on 5: get your first class free, a total body strength and conditioning program. Others push new HYROX classes and 30 days risk free.
- Estimated app revenue changed -33.5% against the previous period, after a peak of $83K on Sep 2.
Full teardown
Unlock 9 more Meta ads
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Where Orangetheory Fitness spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 77.8% of spend.
Est. spend
$0.16
Reach
9
Avg. CPM
$17.78
Ads delivered
327
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 6 | $0.13 | 81.2% |
| Spain | 1 | $0.01 | 6.25% |
| Poland | 1 | $0.01 | 6.25% |
| United Kingdom | 1 | $0.01 | 6.25% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Orangetheory Fitness does differently
Ads that sell a studio visit
7 of 12
top ads that mention a free offer
A huge member base in ratings
494.0K
ratings at 4.9 stars
App revenue is a side line
$99
price of the only in-app purchase
The measurement gap
52
active Meta ads, mostly free class offers
1. Ads that sell a studio visit
Orangetheory's Meta ads aim at a door, not a download. Get your first class free, experience a total body strength and conditioning program, runs on 5 of the top 12, as images, the oldest at 96 days. Another offers try us for 30 days risk free, love it or your money back. Newer lines push HYROX classes, strength, power and race-ready endurance with real-time performance tracking. Others promise expert coaches and a workout that beats the 9-5 blues. 9 of the 12 are images. A free first class lowers the barrier for a membership that costs far more than any app. Orangetheory advertises the trial visit and lets the app support members after.
2. A huge member base in ratings
With 494.0K ratings at 4.9 stars after 92 months, Orangetheory has a very large member rating base. Members use the app to book and cancel classes, track heart-rate zones and save favorite studios, so many downloads likely come from people who already joined. Downloads sit near 20K a month, in line with the Health & Fitness median, and peaked at 30K on Sep 2, a back-to-routine moment. The latest 200 reviews average 4.03 stars, with complaints about stats accuracy and the armband rather than price: only 15 mention paying. For Orangetheory, the app is a member tool, and its rating works as a public scorecard of the service.
3. App revenue is a side line
The App Store lists one purchase, Apple Watch In-Studio Enrollment at $99. That produces an estimated $55K a month, about $2.75 per download, but memberships, likely the main revenue, are sold in studios and on the web. App revenue changed -33.5% against the previous period, and over 63 days it moved from $58K to $55K after peaking at $83K on Sep 2. For a business like this, app store estimates miss most of the money, so the app's numbers measure engagement rather than sales. For Orangetheory, the ads are better judged on bookings and memberships than on app revenue.
4. The measurement gap
Orangetheory Fitness advertises free first classes and HYROX, and members then use the app to book. Which ad brings a person who takes the free class and becomes a paying member, and which brings a one-time visitor? With memberships sold outside the app, linking the ad to the studio sale is the open question.
How much does Orangetheory Fitness cost?
1 in-app purchases, 1 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Other | $99 |
|---|
Orangetheory Fitness vs the Health & Fitness median
| Orangetheory Fitness | Median | |
|---|---|---|
| Est. monthly revenue | $55K | $60K |
| Downloads / month | 20K | 20K |
| Meta ads running | 52 | 28 |
| Rating | 4.9 | 4.7 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Orangetheory Fitness users say about paying
Of the latest 200 reviews (Aug 2, 2025 to Oct 16, 2026), 15 mention price, trial or subscription, 7.5% of the sample, and 7 of those are negative, mostly about the armband and fees. The sample averages 4.03 stars.
Latest 200 US reviews, Aug 2, 2025 to Oct 16, 2026
Mention price, trial or subscription
8%15 of 200 reviews, 7 of them 1 or 2 stars
The workouts are decent, but the armband is very disappointing, especially considering it costs over $100. It’s advertised as being suitable for outdoor runs wh…
You can book or cancel classes, which would be a basic function for an app like this, but the validity of the statistics are questionable to me. The developers …
How to measure a playbook like Orangetheory Fitness's
Orangetheory Fitness runs 52 active Meta ads for free first classes and HYROX. Tying each ad to a booked class and then a membership, rather than an app install, is the measurement job.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 63 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 108 | Orangetheory FitnessUltimate Fitness Group Limited Liability Company | $55K | 52 |
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Nutrition CoachFrequently asked questions about Orangetheory Fitness
How much does Orangetheory Fitness make in the app?
It makes an estimated $55K a month in app purchases on about 20K monthly downloads as of Oct 2026, by third-party estimates. That is 0.9x the Health & Fitness median of $60K.
How much does the Orangetheory Fitness app cost?
The app is free. Its one in-app purchase is an Apple Watch In-Studio Enrollment at $99. Memberships are sold by studios.
How many ads does Orangetheory Fitness run?
52 active Meta ads out of 327 found, 1.9x the Health & Fitness median of 28.
What do Orangetheory Fitness ads say?
Most offer a first class free. Others promote HYROX classes and a 30 day risk free trial.
How fast is the Orangetheory Fitness app growing?
App revenue changed -33.5% against the previous period after peaking at $83K on Sep 2, 2026.
Who makes the Orangetheory Fitness app?
Ultimate Fitness Group Limited Liability Company publishes it. It launched on Feb 12, 2019, making it 92 months old, and was last updated Oct 15, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.