Calisteniapp Revenue & Ads
An iOS calisthenics app with guided bodyweight programs for beginners up to intermediate athletes.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$60K
↑ 133.4% vs prev. period
Downloads / month
10K
↑ 133.4% vs prev. period
Rating
4.7
3.3K ratings · Health & Fitness
Meta ads running
76
71 found · median 28
Calisteniapp revenue and downloads trend
Est. monthly revenue
$50K ↑ 151.8% in 90 days
Nov 19, 2025: $20KApr 9, 2026
Monthly downloads
10K ↑ 151.8% in 90 days
Nov 19, 2025: 3.9KApr 9, 2026
Daily third-party estimates, 109 days ending Apr 9, 2026. Revenue changed +155% and downloads +155% over the period. Meta ads live went from 50 to 77 between Sep 5, 2026 and Oct 17, 2026.
Calisteniapp Meta ads: 76 active, longest running 129 days
Top 13 by days live out of 71 found (2 video and 9 image creatives). Tap any one to open the original in the Meta Ad Library.
#1129 days liveApp StoreAd copy“Cómo conseguir hacer flexiones completas aunque comiences desde principiante nivel 0. @yeraialonso #calistenia”Why it worksFirst full push up from level zero, with a creator tag; video, 129 days, App Store.
#2129 days liveGoogle PlayAd copy“Ponerte en forma no es entrenar más: es saber qué hacer en cada momento. Con un plan adaptado a tu nivel, empiezas a mejorar desde el primer día. Descarga la app y empieza a entrenar mejor.”Why it worksGetting fit is about knowing what to do, Spanish; image, 129 days, Google Play.
#3129 days liveGoogle PlayAd copy“Ponerte en forma no es entrenar más: es saber qué hacer en cada momento. Con un plan adaptado a tu nivel, empiezas a mejorar desde el primer día. Descarga la app y empieza a entrenar mejor.”Why it worksSame Spanish line on a second image, 129 days, Google Play link.
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Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Spanish Image Ads and Ten Prices for Bodyweight Training
Calisteniapp: Fit & Strong is a bodyweight training app from Calisteniapp, Sociedad Limitada with guided programs for beginners to intermediate athletes. As of Oct 2026 it makes an estimated $60K a month on 10K downloads, $6.0 per download. Its 10 in-app purchases come at 10 different prices, from a $0.99 month to a $66.99 year.
Key takeaways
- Revenue and downloads are each up 133.4% versus the previous period.
- Calisteniapp runs 76 active Meta ads, 2.7x the Health & Fitness median of 28, and 9 of the top 13 are images.
- One Spanish line runs on 11 of the top 13: getting fit is not about training more, it is about knowing what to do.
- Monthly prices run $0.99 to $23.99 and annual $18.49 to $66.99, a 3.6x spread.
- Meta Ad Library spend estimates show $46K of lifetime spend, split 45.2% Spain and 45.3% United States.
Full teardown
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Where Calisteniapp spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 36.2% of spend.
Est. spend
$46K
Reach
4.1M
Avg. CPM
$11.11
Ads delivered
72
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Spain | 2.7M | $20,737 | 45.2% |
| United States est. | 977.2K | $20,766 | 45.3% |
| France | 285.6K | $2,784 | 6.07% |
| Germany | 145.4K | $1,561 | 3.40% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Calisteniapp does differently
Ten prices, ten tests
10
distinct prices across 10 in-app purchases
Static images with one line
11 of 13
top ads share one Spanish line
Spain for reach, US for money
45.3%
of estimated Meta spend aimed at the United States
The measurement gap
4.1M
people reached, Meta Ad Library estimate
1. Ten prices, ten tests
Calisteniapp sells 10 in-app purchases at 10 prices. Monthly runs $0.99, $3.49, $3.99, $8.99, $9.49 and $23.99. Annual runs $18.49, $18.99, $59.99 and $66.99, a 3.6x spread. The plan names show PRO for 1, 3 and 12 months, plus Pro Yearly and Premium Monthly. At the $0.99 entry price, the cheapest year costs 156% of twelve monthly payments, so the $0.99 month is clearly an intro offer. Reviews from beginners mention the low monthly and yearly tiers. The $59.99 and $66.99 years sit above the $49.99 category median and likely serve the US. For Calisteniapp, market pricing works only if each store shows one clear choice.
2. Static images with one line
Most fitness apps advertise with workout videos. Calisteniapp's top 13 Meta ads are mostly images, 9 of them, with 2 video. The lead Spanish line runs on 11: getting in shape is not about training more, it is about knowing what to do at each moment, with a plan for your level you improve from day one. The rank 1 ad is a video with a creator tag on how to get your first full push up from level zero. An English version of the main line runs too. Seven link to the App Store and 6 to Google Play, and the top ads have run up to 129 days. Calisteniapp leads with one line that removes the fear of not knowing what to do.
3. Spain for reach, US for money
Meta Ad Library spend estimates show $46K of lifetime spend reaching 4.1M people. Spend splits almost evenly: Spain 45.2% and the United States 45.3%. Spain buys 65.9% of reach for that money, while the US buys 23.7%. Men get 75.3% of spend, and the 18 to 34 range takes most of it. A Spanish company may be building its base at home while reaching for US buyers. Active Meta ads grew from 50 to 77 over 31 days, up 54.0%. For Calisteniapp, the Spanish line already runs in English, so the US is where the proven copy is being tested next.
4. The measurement gap
Calisteniapp splits its ad money between Spain and the United States and sells 10 prices across both stores. A Spanish buyer on a $0.99 intro and a US buyer on a $66.99 year look alike at install. The question is which market and which price bring members who renew after the first year.
How much does Calisteniapp cost?
10 in-app purchases, 10 distinct prices, annual plans from $18.49 to $66.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $0.99 · $3.49 · $3.99 · $8.99 · $9.49 · $23.99 |
|---|---|
| Annual | $18.49 · $18.99 · $59.99 · $66.99 |
Calisteniapp vs the Health & Fitness median
| Calisteniapp | Median | |
|---|---|---|
| Est. monthly revenue | $60K | $60K |
| Downloads / month | 10K | 20K |
| Meta ads running | 76 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $18.49 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Calisteniapp users say about paying
Of the latest 57 reviews, 12 (21.1%) mention price, trial or subscription and 9 of those are negative. Beginners note that starter workouts sit behind the paywall, and the sample averages 4.05.
Latest 57 US reviews, Dec 4, 2017 to Sep 7, 2026
Mention price, trial or subscription
21%12 of 57 reviews, 9 of them 1 or 2 stars
Some of the more advanced workouts are free but for someone just starting out, none of the beginner workouts are free. It’s $4/month or $19/year. Although $19/y…
I wanted a program to do 6 days a week and limited my options to only 3 or 4 days. When saying I want to learn a skill it only give one options. Like yeah I wan…
How to measure a playbook like Calisteniapp's
With 76 active Meta ads and spend split between Spain and the United States, Calisteniapp needs to see which market's buyers renew.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 109 days ending Apr 9, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 57 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 102 | CalisteniappCalisteniapp, Sociedad Limitada | $60K | 76 |
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Orangetheory FitnessFrequently asked questions about Calisteniapp
How much does Calisteniapp make?
Calisteniapp makes an estimated $60K a month as of Oct 2026, 1.0x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by Calisteniapp, Sociedad Limitada.
How much does Calisteniapp cost?
It is a subscription app. Monthly prices run $0.99 to $23.99 and annual $18.49 to $66.99 on the US App Store.
How many ads does Calisteniapp run?
Calisteniapp runs 76 active Meta ads, 2.7x the Health & Fitness median of 28, and has 16 Apple Search Ads creatives.
How fast is Calisteniapp growing?
Revenue and downloads are each up 133.4% versus the previous period.
Where does Calisteniapp advertise?
Meta Ad Library spend estimates show spend split 45.2% Spain and 45.3% United States, with 75.3% aimed at men.
Who makes Calisteniapp?
Calisteniapp, Sociedad Limitada publishes the app. It launched on Aug 11, 2017 and holds a 4.7 rating from 3.3K reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.