Loóna Revenue & Ads
An iOS sleep app with guided escapes that mix relaxing activities, stories and audio to help adults unwind at night.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$60K
↑ 566.7% vs prev. period
Downloads / month
10K
↓ 12.6% vs prev. period
Rating
4.6
26.7K ratings · Health & Fitness
Meta ads running
60
49 found · median 28
Loóna revenue and downloads trend
Est. monthly revenue
$70K ↑ 250.9% in 90 days
Dec 19, 2025: $19KOct 18, 2026
Monthly downloads
10K ↑ 7.8% in 90 days
Dec 19, 2025: 9.1KOct 18, 2026
Daily third-party estimates, 298 days ending Oct 18, 2026. Revenue changed +263% and downloads +11% over the period. Meta ads live went from 60 to 60 between Sep 6, 2026 and Oct 18, 2026.
Loóna Meta ads: 60 active, longest running 458 days
Top 13 by days live out of 49 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1458 days liveApp StoreAd copy“itunes.apple.com/app/id1465238901”Why it worksApp Store address as the only copy on a video; 458 days live, App Store link.
#2458 days liveApp StoreAd copyNo copy, visual onlyWhy it worksUnfilled product brand tag on a catalog style video, 458 days, App Store link.
#3418 days liveApp StoreAd copyNo copy, visual onlyWhy it worksSame catalog style video format, 418 days, linking to the App Store.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Catalog Ads Running Over a Year and a Five Price Annual Ladder
Loóna: Sleep, reduce anxiety is a bedtime app from Loona Inc built on guided escapes that combine calm activities, stories and sound. As of Oct 2026 it makes an estimated $60K a month on 10K downloads, $6.0 per download. Its top Meta ads have run up to 458 days, and 12 of 13 show an unfilled product brand tag instead of copy.
Key takeaways
- Revenue is up 566.7% versus the previous period while downloads are -12.6%.
- Loóna runs 60 active Meta ads, 2.1x the Health & Fitness median of 28, with a median of 418 days live in the top 13.
- Annual plans run $19.99, $29.99, $39.99, $59.99 and $99.99, a 5.0x spread. Monthly costs $12.99 or $19.99.
- Meta Ad Library spend estimates show $49K of lifetime spend, 73.4% aimed at women and 73.7% in the United States.
- Of the latest 200 reviews, 56 mention price, trial or subscription (28.0%) and 29 of those are negative.
Full teardown
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Where Loóna spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 53.4% of spend.
Est. spend
$49K
Reach
2.7M
Avg. CPM
$17.95
Ads delivered
49
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.7M | $36,033 | 73.7% |
| United Kingdom | 796.9K | $10,559 | 21.6% |
| Sweden | 110.7K | $1,095 | 2.24% |
| Denmark | 69.3K | $658.12 | 1.35% |
| Ireland | 50.8K | $533.12 | 1.09% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Loóna does differently
Five annual prices at once
5.0x
spread between cheapest and dearest annual plan
Catalog ads that never stop
458 days
live for the rank 1 and 2 Meta ads
Women 25 to 34 in the US
73.4%
of estimated Meta spend aimed at women
The measurement gap
418
median days live for the top 13 ads
1. Five annual prices at once
Loóna sells 10 in-app purchases at 6 prices. Monthly costs $12.99 or $19.99. Annual comes in five prices: $19.99, $29.99, $39.99, $59.99 and $99.99, a 5.0x spread. The plan names include Loóna Plus Membership, a 1 Year Membership, Loóna Yearly and a Legacy plan, so some prices are old offers kept for existing members. The cheapest year is 13% of twelve $12.99 months. Five annual prices let the team show a discount that feels personal, such as a win back offer to a lapsed user. The $59.99 tier sits above the $49.99 category median. Revenue per download is $6.0. For Loóna, retiring old annual offers would keep new buyers from seeing a confusing list.
2. Catalog ads that never stop
Loóna's top 13 Meta ads have barely any copy. Twelve show an unfilled product brand tag, a sign of catalog or dynamic ads, and the rank 1 ad shows only an App Store address. The rank 1 and 2 ads have run 458 days, and the median top ad 418 days. 12 of 13 are video and all 13 link to the App Store. When the video carries a calm sleep scene, words add little. Active ads held at 60 for 30 days, so the account runs on autopilot. A smaller sleep or wellness app can learn from the format: a strong mood video can run for more than a year if the visuals match how the user wants to feel at night.
3. Women 25 to 34 in the US
Meta Ad Library spend estimates show $49K of lifetime spend reaching 2.7M people. Women get 73.4% of spend. The 25 to 34 group takes 53.4% and 35 to 44 takes 28.9%. The United States takes 73.7% of spend and the United Kingdom 21.6%. Young women who struggle to switch off at night may be the core buyer. The app's last update shipped Mar 21, 2025, yet revenue is up 566.7% versus the previous period, so the ads keep running on old content. Some reviews ask for new escapes. For Loóna, new content is the gap, since the long running ads now outlive the product updates.
4. The measurement gap
Loóna sells sleep through catalog style video ads that run for more than a year, and five annual prices. Revenue jumped while downloads fell. The question is which video and which annual offer bring a user who renews after year one, and which only bring a discounted first year.
How much does Loóna cost?
10 in-app purchases, 6 distinct prices, annual plans from $19.99 to $99.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $12.99 · $19.99 |
|---|---|
| Annual | $19.99 · $29.99 · $39.99 · $59.99 · $99.99 |
Loóna vs the Health & Fitness median
| Loóna | Median | |
|---|---|---|
| Est. monthly revenue | $60K | $60K |
| Downloads / month | 10K | 20K |
| Meta ads running | 60 | 28 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $19.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Loóna users say about paying
Of the latest 200 reviews, 56 (28.0%) mention price, trial or subscription and 29 of those are negative. Some object to giving a card before trying, while fans praise the escapes, and the sample averages 3.94.
Latest 200 US reviews, Oct 7, 2025 to Oct 15, 2026
Mention price, trial or subscription
28%56 of 200 reviews, 29 of them 1 or 2 stars
I’ve had this app about two years now. I realize not much new is added. I really like the adventures and the escapes. I just wish they added more Greek characte…
I’m not giving out my card for no APP before I even get to use the app! That’s how you get tricked into not canceling subscriptions and they gain profit! App su…
How to measure a playbook like Loóna's
With 60 active Meta ads that have run for over a year and five annual prices, Loóna needs to see which offer brings users who renew.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 298 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 99 | LoónaLoona Inc | $60K | 60 |
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Orangetheory FitnessFrequently asked questions about Loóna
How much does Loóna make?
Loóna makes an estimated $60K a month as of Oct 2026, 1.0x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by Loona Inc.
How much does Loóna cost?
It is a subscription app. Monthly costs $12.99 or $19.99, and annual plans range from $19.99 to $99.99 on the US App Store.
How many ads does Loóna run?
Loóna runs 60 active Meta ads, 2.1x the Health & Fitness median of 28, and has 3 Apple Search Ads creatives.
How fast is Loóna growing?
Revenue is up 566.7% and downloads are -12.6% versus the previous period.
Who does Loóna advertise to?
Meta Ad Library spend estimates show 73.4% of spend aimed at women, 53.4% at the 25 to 34 group and 73.7% in the United States.
Who makes Loóna?
Loona Inc publishes Loóna. It launched on Mar 11, 2020 and holds a 4.6 rating from 26.7K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.