OnSkin Revenue & Ads
A beauty product scanner that reads barcodes or photos and rates ingredients for safety and fit with your skin type.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$100K
↑ 0.3% vs prev. period
Downloads / month
20K
↑ 0.3% vs prev. period
Rating
4.7
33.3K ratings · Health & Fitness
Meta ads running
74
339 found · median 28
OnSkin revenue and downloads trend
Est. monthly revenue
$100K ↓ 49.7% in 90 days
Dec 9, 2025: $186KOct 18, 2026
Monthly downloads
20K ↓ 32.8% in 90 days
Dec 9, 2025: 28KOct 18, 2026
Daily third-party estimates, 305 days ending Oct 18, 2026. Revenue changed -46% and downloads -28% over the period. Meta ads live went from 14 to 74 between Aug 26, 2026 and Oct 18, 2026.
OnSkin Meta ads: 74 active, longest running 143 days
Top 13 by days live out of 339 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1143 days liveApp StoreAd copy“Find out WHAT you put on YOUR skin”Why it worksFind out what you put on your skin, English video to the App Store, 143 days.
#2143 days liveApp StoreAd copy“Find out WHAT you put on YOUR skin”Why it worksSame English question on a second cut, App Store link, also 143 days.
#3128 days liveApp StoreAd copy“Descubre QUÉ te pones en TU piel”Why it worksSpanish version, descubre qué te pones en tu piel, video, 128 days live.
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One Skin Question in Three Languages, Weekly Trials
OnSkin: Beauty Product Scanner is a Health & Fitness app from AIBY Incorporated that scans cosmetics and flags harmful ingredients for your skin type. As of Oct 2026 it makes an estimated $100K a month on an estimated 20K downloads, 1.7x the category median revenue. The top 13 Meta ads ask one question, find out what you put on your skin, in English, Spanish and Portuguese, and the oldest has run 143 days.
Key takeaways
- 74 active Meta ads out of 339 found, 2.6x the Health & Fitness median of 28, plus 445 Apple Search Ads creatives. All 13 top ads are video and link to the App Store.
- 4 copy lines in the top 13, all the same idea: Spanish descubre qué te pones en tu piel runs on 6, English on 3, Portuguese on 4.
- 10 in-app purchases at 5 prices: weekly at $4.99, $5.99, $6.99 or $7.99, $4.99 monthly and $39.99 annual. Two weekly items include a free trial.
- Meta Ad Library spend estimates show $6K lifetime Meta spend, 70.3% aimed at women, 53.0% at ages 25-34 and 34.2% at 18-24. The United States takes 58.7%.
- Estimated revenue went from $186K to $100K over 305 days, a change of -46.0%, after a peak of $201K on Sep 1.
Full teardown
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Where OnSkin spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 53.0% of spend.
Est. spend
$6K
Reach
513.6K
Avg. CPM
$11.78
Ads delivered
339
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 167.1K | $3,551 | 58.7% |
| Italy | 40.9K | $290.97 | 4.81% |
| United Kingdom | 31.9K | $422.66 | 6.99% |
| France | 27.7K | $269.62 | 4.46% |
| Poland | 20.4K | $104.54 | 1.73% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What OnSkin does differently
One question, three languages
13 of 13
top ads ask what is on your skin
Four weekly prices, one annual
$39.99
the single annual price
Women 18 to 34, US budget
70.3%
of estimated Meta spend aimed at women
The measurement gap
445
Apple Search Ads creatives found
1. One question, three languages
OnSkin keeps one message and changes only the language. Find out what you put on your skin runs on 3 of the top 13 Meta ads, its Spanish version descubre qué te pones en tu piel on 6, and Portuguese lines, a skin care scanner and descubra o que você coloca na sua pele, on 4. The English pair is oldest at 143 days, and the Spanish set has run 128. All 13 are video and all go to the App Store. A question about your own skin creates a small worry the app can answer in seconds with a scan, which fits a short video. OnSkin found the one question its product answers and translates it rather than writing new ones.
2. Four weekly prices, one annual
OnSkin lists 10 in-app purchases at 5 prices, and most of them are weekly. Weekly plans cost $4.99, $5.99, $6.99 or $7.99, with item names such as Weekly access with free trial and Weekly premium with free trial, so some users start free and some pay on day one. A monthly plan costs $4.99 and a single annual $39.99, below the Health & Fitness median of $49.99. Users scan a product, read the result and often stop, which a reviewer describes plainly: subscribe for $5.99 a week, look everything up, then cancel. Revenue per download is an estimated $5.0. A smaller utility with bursty use can price by the week, but should expect short stays.
3. Women 18 to 34, US budget
Meta Ad Library spend estimates put lifetime Meta spend at $6K, reaching 513.6K people. 70.3% targets women and 28.9% men. By age, 53.0% goes to 25-34 and 34.2% to 18-24. The United States takes an estimated 58.7% of spend. The ad trend shows a burst: active ads rose 428.6% over 37 days, from 14 to 74, with a peak of 162 on Sep 13. OnSkin aims at young women, with the United States as the main market and translated lines carrying the same question elsewhere.
4. The measurement gap
OnSkin runs one skin question in 3 languages, 445 search creatives, and 4 weekly prices. Which language, and which channel, brings a user who keeps paying past the first week, and which brings someone who scans a few products and cancels? With revenue down from a $201K peak, the answer by market decides the budget.
How much does OnSkin cost?
10 in-app purchases, 5 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 · $5.99 · $6.99 · $7.99 |
|---|---|
| Monthly | $4.99 |
| Annual | $39.99 |
OnSkin vs the Health & Fitness median
| OnSkin | Median | |
|---|---|---|
| Est. monthly revenue | $100K | $60K |
| Downloads / month | 20K | 20K |
| Meta ads running | 74 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $39.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What OnSkin users say about paying
Of the latest 200 reviews (Nov 22, 2025 to Oct 14, 2026), 55 mention price, trial or subscription, 27.5% of the sample, and 26 of those are negative, about forced subscriptions and unclear canceling. The sample averages 3.79 stars.
Latest 200 US reviews, Nov 22, 2025 to Oct 14, 2026
Mention price, trial or subscription
28%55 of 200 reviews, 26 of them 1 or 2 stars
Love this app. Only $5.99 per week. I always subscribe, look everything up and then delete. And repeat that process every time I’m switching up products. 10/10 …
It's an app that forces you to subscribe from the start; frankly, I find it illogical that nowadays there are apps that make you subscribe or don't let you use …
How to measure a playbook like OnSkin's
OnSkin runs 74 active Meta ads in English, Spanish and Portuguese plus 445 Apple Search Ads creatives. Tying each language to weekly renewals or a $39.99 annual is the measurement job.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 305 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 75 | OnSkinAIBY Incorporated | $100K | 74 |
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How much does OnSkin make?
OnSkin makes an estimated $100K a month on about 20K monthly downloads as of Oct 2026, by third-party estimates. That is 1.7x the Health & Fitness median of $60K.
How much does OnSkin cost?
OnSkin lists 10 in-app purchases at 5 prices: $4.99, $5.99, $6.99 or $7.99 a week, $4.99 a month and $39.99 a year. Some weekly plans include a free trial.
How many ads does OnSkin run?
74 active Meta ads out of 339 found, 2.6x the Health & Fitness median of 28, plus 445 Apple Search Ads creatives.
How fast is OnSkin growing?
It is down from a peak. Over the 305 days to Oct 18, 2026, estimated revenue went from $186K to $100K a month, a change of -46.0%, after peaking at $201K on Sep 1.
Who does OnSkin target?
By Meta Ad Library spend estimates, 70.3% of lifetime Meta spend targets women, with 53.0% at ages 25-34. The United States takes 58.7% of spend.
What do OnSkin ads say?
One question in 3 languages: find out what you put on your skin, descubre qué te pones en tu piel, and a Portuguese skin care scanner line.
Who makes OnSkin?
AIBY Incorporated publishes OnSkin. It launched on Dec 14, 2022, making it 46 months old, and was last updated Jul 30, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.