Juno Revenue & Ads
A companion app for people with chronic and invisible illnesses that talks by voice or text and keeps symptoms together.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$101K
↑ 0.6% vs prev. period
Downloads / month
30K
↑ 0.6% vs prev. period
Rating
4.8
10.2K ratings · Health & Fitness
Meta ads running
73
404 found · median 28
Juno revenue and downloads trend
Est. monthly revenue
$101K ↑ 120.3% in 90 days
Nov 21, 2025: $184Oct 17, 2026
Monthly downloads
30K ↑ 10.1% in 90 days
Nov 21, 2025: 110Oct 17, 2026
Daily third-party estimates, 292 days ending Oct 17, 2026. Revenue changed +54942% and downloads +27526% over the period. Meta ads live went from 80 to 73 between Aug 25, 2026 and Oct 18, 2026.
Juno Meta ads: 73 active, longest running 88 days
Top 12 by days live out of 404 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#188 days liveWeb linkAd copy“Finally an app that understands chronic illness...”Why it worksVideo opening finally an app that understands chronic illness, 88 days, linked to the web.
#263 days liveWeb linkAd copy“How did I manage EDS for this long without seeing my symptoms, flares, and patterns in one place?”Why it worksVideo asking how I managed EDS without seeing symptoms and flares in one place, 63 days, web.
#361 days liveWeb linkAd copy“Finally an app that understands chronic illness...”Why it worksRepeat of the understands chronic illness opener on video, 61 days live, web link.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
One Ad per Diagnosis, Eight Prices per Plan
Juno: Chronic Illness Support is a voice and text companion for chronic and invisible illness from developer Marshall Gould. As of Oct 2026 it makes an estimated $101K a month from 30K downloads, 1.7x the Health & Fitness median, at 13 months old. 10 in-app purchases sit at 8 prices, from $4.99 a week to $99.99 a year, including discounted versions of the monthly and yearly plans.
Key takeaways
- 10 in-app purchases at 8 prices: $4.99 or $6.99 a week, $9.99 to $19.99 a month, $44.99 a quarter, and $39.99 or $99.99 a year.
- 73 active Meta ads, 2.6x the Health & Fitness median of 28, plus 353 Apple Search Ads creatives. All 12 top ads link to the web.
- 8 copy lines in the top 12 ads, several naming one condition: EDS, Hashimoto's, lupus and MCAS.
- Estimated Meta spend is $29K, with 90.5% on women, 33.6% on ages 25 to 34 and 62.3% in the United States.
- Of 176 reviews on record, averaging 3.91, 41 (23.3%) mention price, trial or subscription and 26 of those are negative.
Full teardown
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Where Juno spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 33.6% of spend.
Est. spend
$29K
Reach
1.7M
Avg. CPM
$17.05
Ads delivered
404
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 857.9K | $18,229 | 62.3% |
| United Kingdom | 750.7K | $9,947 | 34.0% |
| Ireland | 65.3K | $685.92 | 2.34% |
| Netherlands | 41.8K | $392.29 | 1.34% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Juno does differently
Eight prices, discounted twins
2.5x
spread between the two annual prices
Ads that name the diagnosis
8
copy lines in the 12 top ads
Price pain for the chronically ill
23.3%
of reviews mention price or trial
The measurement gap
12 of 12
top ads link to the web
1. Eight prices, discounted twins
Juno Pro is sold weekly at $4.99 or $6.99, monthly at $9.99, $14.99 or $19.99, quarterly at $44.99, and yearly at $39.99 or $99.99. The product names explain the doubles: Juno Pro Monthly and Juno Pro Monthly Discounted, Juno Pro Yearly and Juno Pro Yearly Discounted. The cheapest year costs 33% of twelve monthly payments, and the full year at $99.99 sits well above the Health & Fitness annual median of $49.99. A discount twin is a clean way to rescue a user who closes the paywall, without lowering the list price for everyone. Juno pairs each full price plan with a discounted version it can show on exit or after a few days.
2. Ads that name the diagnosis
Finally an app that understands chronic illness. That opener, on 3 of the top ads, has variants for EDS and one left open ended. Other lines speak to one condition at a time: managing EDS without seeing flares and patterns in one place, Hashimoto's symptoms that are easy to overlook, living with lupus, and organizing MCAS triggers before appointments. All 12 are video and all link to the web. Naming the diagnosis makes the right reader stop and ignores everyone else, which suits an audience where 90.5% of estimated Meta spend goes to women. Juno targets by copy, one ad per condition, written in the words patients use.
3. Price pain for the chronically ill
Of 176 reviews on record, 41 mention price, trial or subscription and 26 of those are negative, inside a sample that averages 3.91 against a 4.8 store rating. The quotes are specific: users who are unable to work and buried in medical debt say the paid version is amazing but hard to afford, and others report a charge of more than a hundred dollars after a free week with no warning. A $99.99 year aimed at people with chronic illness collides with the buyer's finances. A smaller app serving a vulnerable group can learn from the gap: send the renewal reminder that the paywall promises, and consider a lower priced plan for people who cannot work.
4. The measurement gap
Juno sends every top Meta ad to the web, writes separate ads for EDS, lupus, Hashimoto's and MCAS, and sells 8 prices including discounted twins. The question is which condition ad brings users who keep the $99.99 year, and which mostly bring discounted buyers or trial users who later complain about the charge.
How much does Juno cost?
10 in-app purchases, 8 distinct prices, annual plans from $39.99 to $99.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 · $6.99 |
|---|---|
| Monthly | $9.99 · $14.99 · $19.99 |
| Quarterly | $44.99 |
| Annual | $39.99 · $99.99 |
Juno vs the Health & Fitness median
| Juno | Median | |
|---|---|---|
| Est. monthly revenue | $101K | $60K |
| Downloads / month | 30K | 20K |
| Meta ads running | 73 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $39.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Juno users say about paying
Of 176 reviews on record, averaging 3.91, 41 (23.3%) mention price, trial or subscription and 26 are negative, mostly about cost for people unable to work and charges after the free week.
Latest 176 US reviews, Sep 23, 2025 to Oct 16, 2026
Mention price, trial or subscription
23%41 of 176 reviews, 26 of them 1 or 2 stars
The app is truly amazing, if you get the paid version. But it’s frustrating when you are chronically ill, unable to work, drowning in medical debt (and life in …
Was excited to try to manage my illness. This has to be made by someone who doesn’t have an illness because the logging is way too simple. Anyone who knows what…
How to measure a playbook like Juno's
Juno runs 73 active Meta ads that each name a condition and all link to the web, and sells discounted twins of its plans. Measuring it means tying each condition to paying users.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40+/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 292 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 176 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 74 | JunoMarshall Gould | $101K | 73 |
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CalzFrequently asked questions about Juno
How much does Juno make?
An estimated $101K a month as of Oct 2026, 1.7x the Health & Fitness median of $60K, up 0.6% on the previous period. These are third-party estimates, not figures reported by the developer.
How much does Juno cost?
Juno Pro lists 10 in-app purchases at 8 prices on the US App Store: $4.99 or $6.99 a week, $9.99 to $19.99 a month, $44.99 a quarter, and $39.99 or $99.99 a year.
How many ads does Juno run?
73 active Meta ads as of Oct 2026, out of 404 found, plus 353 Apple Search Ads creatives. All 12 top ads link to the web.
Who does Juno advertise to?
Women with chronic illness: 90.5% of estimated Meta spend targets women. Ads name EDS, lupus, Hashimoto's and MCAS.
How fast is Juno growing?
Revenue grew 120.3% over the last 90 days of the trend, and 0.6% on the previous period.
Who makes Juno?
Juno is published by developer Marshall Gould. It launched on Sep 21, 2025, is 13 months old and holds a 4.8 rating from 10.2K reviews.
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The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan starts at $40 a month after 30 free days. Start your free trial.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.