Sleepiest Meditation for Sleep Revenue & Ads
A sleep app from Happiest LTD with bedtime stories, meditations and ambient sounds for adults, children and infants.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readPaid scale
Est. monthly revenue
$101K
↑ 0.6% vs prev. period
Downloads / month
30K
↓ 39.6% vs prev. period
Rating
4.6
31.4K ratings · Health & Fitness
Meta ads running
85
253 found · median 28
Sleepiest Meditation for Sleep revenue and downloads trend
Est. monthly revenue
$101K ↑ 26.1% in 90 days
Dec 18, 2025: $78KOct 18, 2026
Monthly downloads
30K ↓ 24.3% in 90 days
Dec 18, 2025: 39KOct 18, 2026
Daily third-party estimates, 264 days ending Oct 18, 2026. Revenue changed +29% and downloads -22% over the period. Meta ads live went from 129 to 54 between Sep 11, 2026 and Oct 18, 2026.
Sleepiest Meditation for Sleep Meta ads: 85 active, longest running 136 days
Top 9 by days live out of 253 found (9 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1136 days liveApp StoreAd copy“Fall asleep faster tonight. Just press play. Trusted by over 6 million. 2,500+ award winning sleep audios. Bedtime stories, meditations and soundscapes. Simple sign-up. Cancel anytime. Try free.”Why it worksFall asleep faster tonight, trusted by over 6 million, try free; the checklist ad, video, 136 days.
#2118 days liveApp StoreAd copy“Switch your brain off and fall asleep faster with sleep sounds, sleep meditations, sleep stories, and more Sleepiest is like Spotify for sleep, used by millions of people to fall asleep every night. With over 300 million nights of sleep solved for people who’ve tried everything and still can’t sleep, Sleepiest has over 2,500 sleep audios specially created for sleeping faster, deeper, and longer. Might as well try it, it’s free.”Why it worksSwitch your brain off, Spotify for sleep, used by millions; a comparison hook, 118 days, App Store.
#397 days liveApp StoreAd copy“Fall asleep faster tonight. Just press play. Trusted by over 6 million. 2,500+ award winning sleep audios. Bedtime stories, meditations and soundscapes. Simple sign-up. Cancel anytime. Try free.”Why it worksThe same checklist line again, trusted by over 6 million, try free; second copy, 97 days live.
6 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Nine Video Ads, Six Say Free, Annual at 83% of Monthly
Sleepiest Meditation for Sleep is a sleep app from Happiest LTD that plays bedtime stories, sleep meditations and ambient soundscapes for adults, children and infants. As of Oct 2026 it makes an estimated $101K a month from 30K downloads, 1.7x the Health & Fitness median revenue of $60K on 1.5x the median downloads. 6 of 9 top Meta ads promise a free try, lean on trusted by over 6 million, and call the app Spotify for sleep.
Key takeaways
- 85 active Meta ads, 3.0x the Health & Fitness median of 28, out of 253 found, plus 9 Apple Search Ads creatives. The longest runner is 136 days old, the median of the top 9 is 76 days, and the active count changed -58.1% from 129 to 54 in 24 days.
- All 9 top ads are video and all link to the App Store. 6 copy lines cover them, 6 of 9 mention free, and the most repeated line, fall asleep faster tonight, just press play, trusted by over 6 million, 2,500+ award winning sleep audios, appears 3 times.
- Sleepiest+ sells at 5 prices across 10 in-app purchases: $4.99 or $9.99 a month and $49.99, $59.99 or $69.99 a year, a 1.4x annual spread. The cheapest annual is 83% of 12 monthly payments, a thin discount.
- Over 264 days to Oct 18, 2026 estimated revenue rose 29.3% from $78K to $101K while estimated downloads changed -22.4% from 39K to 30K, after a 50K peak on Oct 2, 2026.
- The latest 200 reviews average 3.96 stars with 129 five-star. 50 (25.0%) mention price, trial or subscription and 33 are negative, mostly about the price; several long-time users say they cannot sleep without it.
Full teardown
Unlock 6 more Meta ads
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Where Sleepiest Meditation for Sleep spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 43.9% of spend.
Est. spend
$7.8
Reach
392
Avg. CPM
$19.90
Ads delivered
268
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 326 | $6.93 | 88.8% |
| United Kingdom | 66 | $0.87 | 11.2% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Sleepiest Meditation for Sleep does differently
Free, six million, Spotify for sleep
6 of 9
top ads mention free in the copy
A thin annual discount
83%
cheapest annual versus 12 monthly payments
Fewer installs, more revenue
29.3%
revenue growth over 264 days as downloads fell
The measurement gap
6 million
users claimed in the most repeated ad line
1. Free, six million, Spotify for sleep
Sleepiest runs 85 active Meta ads against a Health & Fitness median of 28, and the 9 longest running are all video pointing to the App Store. Six copy lines do the work and 6 of 9 mention free. The most repeated, 3 times, is a checklist: fall asleep faster tonight, just press play, trusted by over 6 million, 2,500+ award winning sleep audios, simple sign-up, cancel anytime, try free. Three more call the app Spotify for sleep, used by millions every night. Run lengths are moderate: the longest 136 days, the median 76. Social proof, catalog size and a no-risk trial in one caption remove every reason to hesitate. Each Sleepiest ad stacks the same four parts: a number of users, a number of titles, cancel anytime, try free.
2. A thin annual discount
Sleepiest+ is the only product and it comes at 5 prices across 10 in-app purchases: $4.99 or $9.99 a month and $49.99, $59.99 or $69.99 a year. The cheapest year is 83% of 12 months at the lowest monthly rate, so the annual saves little, unlike the usual half-price pitch. Two monthly prices and three annual prices for one plan points to live price testing by cohort. Its entry annual matches the Health & Fitness median annual of $49.99 exactly, and the top tier at $69.99 sits above it. Revenue per download is $3.37 and estimated revenue is 1.7x the category median of $60K. Sleep is a nightly habit, so churn is low and the monthly plan can carry weight. A smaller app with daily use can test a small annual discount before giving away half the year.
3. Fewer installs, more revenue
Over 264 days to Oct 18, 2026 Sleepiest's estimated revenue rose 29.3%, from $78K to $101K a month, while estimated downloads changed -22.4%, from 39K to 30K, with a 50K peak on Oct 2, 2026. Fewer new users and more money means the existing base is paying and staying. The latest 200 reviews back that up: they average 3.96 stars with 129 five-star, and 50 (25.0%) mention price, trial or subscription, 33 of them negative. One reviewer has used it nightly for a year. Active Meta ads changed -58.1% in 24 days, from 129 to 54, so the push is easing as the base matures. Once the nightly habit forms, Sleepiest can spend less and watch revenue per download, here $3.37, rather than installs.
4. The measurement gap
Sleepiest Meditation for Sleep tells every viewer it is trusted by over 6 million, offers a free try in 6 of 9 top ads, and sells a year at 83% of the monthly price. Which caption, which trial start and which price point turns a free sleeper into a Sleepiest+ subscriber who renews, rather than one who tries free and cancels anytime, as the ad invites?
How much does Sleepiest Meditation for Sleep cost?
10 in-app purchases, 5 distinct prices, annual plans from $49.99 to $69.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $4.99 · $9.99 |
|---|---|
| Annual | $49.99 · $59.99 · $69.99 |
Sleepiest Meditation for Sleep vs the Health & Fitness median
| Sleepiest Meditation for Sleep | Median | |
|---|---|---|
| Est. monthly revenue | $101K | $60K |
| Downloads / month | 30K | 20K |
| Meta ads running | 85 | 28 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $49.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Sleepiest Meditation for Sleep users say about paying
Of the latest 200 reviews, 50 (25.0%) mention price, trial or subscription and 33 are negative, mostly about cost; the sample averages 3.96 stars with 129 five-star and 38 one-star, and loyal nightly users dominate the positive side.
Latest 200 US reviews, Dec 9, 2025 to Oct 14, 2026
Mention price, trial or subscription
25%50 of 200 reviews, 33 of them 1 or 2 stars
I’ve been using the app consistently for a year! Can’t sleep without it! Love that the app has grown too and you have the ability to earn gems for your streaks …
sleepiest introduced me to something i never knew i was missing out on in 2022. jessica porter. i found her when a sudden 2 month long medical crisis arose that…
How to measure a playbook like Sleepiest Meditation for Sleep's
Sleepiest Meditation for Sleep runs 85 Meta ads that all send clicks to the App Store with a free try in the copy, so the question is which caption produces a paying Sleepiest+ subscriber.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 264 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 73 | Sleepiest Meditation for SleepHappiest LTD | $101K | 85 |
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How much does Sleepiest Meditation for Sleep make?
An estimated $101K a month as of Oct 2026, up 0.6% versus the previous period and 1.7x the Health & Fitness category median of $60K. These are third-party estimates, not figures reported by Happiest LTD.
How much does Sleepiest Meditation for Sleep cost?
Sleepiest+ is listed at 5 prices across 10 in-app purchases on the US App Store: $4.99 or $9.99 a month and $49.99, $59.99 or $69.99 a year. The cheapest annual is 83% of 12 monthly payments.
How many ads does Sleepiest Meditation for Sleep run?
85 active Meta ads out of 253 found, 3.0x the Health & Fitness median of 28, plus 9 Apple Search Ads creatives. The 9 top ads are all video, 6 mention free, and the longest has run 136 days.
How fast is Sleepiest Meditation for Sleep growing?
Over 264 days to Oct 18, 2026, estimated revenue rose 29.3% from $78K to $101K a month while estimated downloads changed -22.4% from 39K to 30K. The headline download estimate changed -39.6% versus the previous period.
Who makes Sleepiest Meditation for Sleep?
Happiest LTD develops the app. It launched on Aug 3, 2018, making it 98 months old, and was last updated on Sep 27, 2026.
Who does Sleepiest Meditation for Sleep advertise to?
The Meta Ad Library spend estimate is tiny, $7.8 of lifetime spend, but it skews 69.4% female and older, with 45-54 taking 43.9% and 55-64 taking 27.3%, and 88.8% of it went to the United States.
What do Sleepiest Meditation for Sleep reviews say about price?
Of the latest 200 reviews, 50 (25.0%) mention price, trial or subscription and 33 are negative. The sample averages 3.96 stars, with 129 five-star reviews, many from nightly users.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.