Calz Revenue & Ads
An AI calorie counter that scans meal photos and returns calories, protein, fat and carbs, with a daily nutrition plan.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$103K
↓ 51.0% vs prev. period
Downloads / month
82K
↓ 21.5% vs prev. period
Rating
4.7
4.3K ratings · #82 in Norway
Meta ads running
108
585 found · median 28
Calz revenue and downloads trend
Est. monthly revenue
$100K ↓ 48.6% in 90 days
Jul 22, 2026: $195KOct 18, 2026
Monthly downloads
50K ↓ 48.6% in 90 days
Jul 22, 2026: 98KOct 18, 2026
Daily third-party estimates, 88 days ending Oct 18, 2026. Revenue changed -49% and downloads -49% over the period. Meta ads live went from 0 to 125 between Aug 25, 2026 and Oct 17, 2026.
Calz Meta ads: 108 active, longest running 91 days
Top 13 by days live out of 585 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#191 days liveGoogle PlayAd copy“Slăbește mai ușor: fă o poză și vezi caloriile. Dieta ta este sub control zilnic.”Why it worksRomanian line, lose weight by taking a photo to see calories, video, 91 days live.
#266 days liveGoogle PlayAd copy“Perfect for fitness routines and healthy lifestyle goals.”Why it worksShort line for fitness routines and healthy lifestyle goals, video to Google Play, 66 days.
#364 days liveGoogle PlayAd copy“Lose or gain weight? Calz will assist you in tracking food, protein fat and carbs intake daily and adjust your nutrition plan to stay healthy and achieve your goals”Why it worksLose or gain weight with daily macro tracking, the most repeated line, 64 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Thousands of Search Ads, One Weight Line and Cheap Annuals
Calz - Calorie Counter AI is a Health & Fitness app from Wachanga LTD that reads calories and macros from a photo of a meal. As of Oct 2026 it makes an estimated $103K a month on an estimated 82K downloads, 1.7x the category median revenue. 7,586 Apple Search Ads creatives run beside 108 active Meta ads, with an annual price that starts at $14.99, 16% of 12 monthly payments.
Key takeaways
- 7,586 Apple Search Ads creatives and 108 active Meta ads out of 585 found, 3.9x the Health & Fitness median of 28.
- 1 line dominates Meta: lose or gain weight, Calz tracks food, protein, fat and carbs, used on 10 of the top 13. All 13 are video, and 12 link to Google Play.
- 10 in-app purchases at 8 prices: $5.99 weekly, $7.99, $11.99 or $15.99 monthly, and $14.99, $29.99, $39.99 or $49.99 annual, a 3.3x spread.
- Meta Ad Library spend estimates show $2K lifetime Meta spend, 65.0% aimed at men. The United States takes an estimated 45.4%.
- Estimated revenue went from $195K to $100K over 88 days, a change of -48.6%, after a peak of $210K on Sep 15.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Calz spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 28.6% of spend.
Est. spend
$2K
Reach
235.2K
Avg. CPM
$8.92
Ads delivered
613
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 44.8K | $952.19 | 45.4% |
| Italy | 20.6K | $146.33 | 6.97% |
| Croatia | 19.0K | $76.33 | 3.64% |
| Romania | 17.2K | $66.89 | 3.19% |
| Poland | 16.4K | $84.09 | 4.01% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Calz does differently
Annual from 16% of monthly
16%
cheapest annual as share of 12 monthly
Search ads by the thousand
7,586
Apple Search Ads creatives found
One weight line on Meta
10 of 13
top ads share one copy line
The measurement gap
3.3x
spread across the annual prices
1. Annual from 16% of monthly
Calz lists 10 in-app purchases at 8 prices, and the gap between monthly and annual is wide. Monthly costs $7.99, $11.99 or $15.99. Annual costs $14.99, $29.99, $39.99 or $49.99, a 3.3x spread, and the cheapest annual equals 16% of 12 monthly payments. A single weekly plan sits at $5.99. Four annual prices for the same Premium tier suggest price tests by market or by offer, with the $14.99 year acting as a rescue price for users who decline the first paywall. The Health & Fitness median annual is $49.99, the top of the Calz range. Calz shows a full annual price first, then a deep discount to people who leave the paywall.
2. Search ads by the thousand
Calz shows 7,586 Apple Search Ads creatives, far more than its 108 active Meta ads. Calorie counting is a category people search for by name, and an AI photo scanner gives a clear answer to a query like calorie counter with camera. Search volume like this supports an estimated 82K downloads a month, 4.1x the Health & Fitness median, at 4.7 stars from 4.3K ratings. The many creatives likely map to many keywords and languages, since the app also runs Romanian copy on Meta. Revenue per download is an estimated $1.26. Calz builds search creatives keyword by keyword, and its feed ads come second.
3. One weight line on Meta
On Meta, Calz keeps the message plain. 10 of the top 13 ads say lose or gain weight, Calz will assist you in tracking food, protein, fat and carbs daily and adjust your nutrition plan. The oldest, a Romanian line about losing weight by taking a photo to see calories, has run 91 days. All 13 are video and 12 link to Google Play, so the Meta budget seems to serve Android even though this listing is iOS. Meta Ad Library spend estimates are small, $2K lifetime. Calz runs one clear line across many videos, so its Meta tests vary the picture, not the promise.
4. The measurement gap
Calz runs 7,586 Apple Search Ads creatives and 108 Meta ads, and sells the same Premium tier at 4 annual prices. Which keyword or ad brings the $49.99 annual buyer, and which brings someone who only converts at $14.99? With revenue down from a $210K peak, the price each channel produces is the question.
How much does Calz cost?
10 in-app purchases, 8 distinct prices, annual plans from $14.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $5.99 |
|---|---|
| Monthly | $7.99 · $11.99 · $15.99 |
| Annual | $14.99 · $29.99 · $39.99 · $49.99 |
Calz vs the Health & Fitness median
| Calz | Median | |
|---|---|---|
| Est. monthly revenue | $103K | $60K |
| Downloads / month | 82K | 20K |
| Meta ads running | 108 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $14.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Calz users say about paying
Of the latest 57 reviews (Jan 4, 2025 to Oct 10, 2026), 6 mention price, trial or subscription, 10.5% of the sample, and 5 of those are negative, about trials and paid access across devices. The sample averages 3.07 stars.
Latest 57 US reviews, Jan 4, 2025 to Oct 10, 2026
Mention price, trial or subscription
10%6 of 57 reviews, 5 of them 1 or 2 stars
I started a free trial and used it for a day and the calorie tracker seemed to work just fine so I jumped onto the “promotional” opportunity to subscribe for a …
I paid for the subscription. And guess what, around 1 to 2 times per month, this app is broken. It might freeze right after you make a photo of your food, it mi…
How to measure a playbook like Calz's
Calz runs 7,586 Apple Search Ads creatives and sells annual plans from $14.99 to $49.99. Tying each keyword to the annual price it converts at, and to renewal, is the measurement job.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40+/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 88 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 57 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 71 | CalzWachanga LTD | $103K | 108 |
Similar apps
Sleepiest Meditation for Sleep
Juno
OnSkin
PeptalkFrequently asked questions about Calz
How much does Calz make?
Calz makes an estimated $103K a month on about 82K monthly downloads as of Oct 2026, by third-party estimates. That is 1.7x the Health & Fitness median of $60K.
How much does Calz cost?
Calz lists 10 in-app purchases at 8 prices: $5.99 a week, $7.99, $11.99 or $15.99 a month, and $14.99, $29.99, $39.99 or $49.99 a year.
How many ads does Calz run?
108 active Meta ads out of 585 found, 3.9x the Health & Fitness median of 28, plus 7,586 Apple Search Ads creatives.
How fast is Calz growing?
It is down from a peak. Over the 88 days to Oct 18, 2026, estimated revenue went from $195K to $100K a month, a change of -48.6%, after peaking at $210K on Sep 15.
Where is Calz most popular?
Its best App Store rank is #82 in Norway. 45.4% of estimated Meta spend targets the United States.
What do Calz ads say?
10 of the top 13 say lose or gain weight, Calz tracks food, protein, fat and carbs daily and adjusts your nutrition plan. One Romanian ad has run 91 days.
Who makes Calz?
Wachanga LTD publishes Calz. It launched on Dec 31, 2024, making it 22 months old, and was last updated Oct 10, 2026.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan starts at $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.