Livity Revenue & Ads
An iOS health tracker that turns watch data into a daily recovery score, sleep metrics and training guidance.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$63K
↓ 14.5% vs prev. period
Downloads / month
6K
↓ 40.1% vs prev. period
Rating
4.7
1.3K ratings · #92 in Spain
Meta ads running
48
101 found · median 28
Livity revenue and downloads trend
Est. monthly revenue
$63K ↓ 2.9% in 90 days
Nov 19, 2025: $21KOct 18, 2026
Monthly downloads
6.3K ↓ 66.0% in 90 days
Nov 19, 2025: 6.0KOct 18, 2026
Daily third-party estimates, 302 days ending Oct 18, 2026. Revenue changed +201% and downloads +5% over the period. Meta ads live went from 43 to 48 between Sep 1, 2026 and Oct 18, 2026.
Livity Meta ads: 48 active, longest running 119 days
Top 12 by days live out of 101 found (9 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.
#1119 days liveApp StoreAd copy“Turn your Apple Watch into a full recovery & performance tracker, no extra device needed. ⌚”Why it worksTurn your Apple Watch into a full recovery tracker, no extra device; video, 119 days, App Store.
#2118 days liveApp StoreAd copy“Stop Guessing How Your Body Feels, Get a Daily Readiness Score Based on Your HRV, Sleep & Heart Rate.”Why it worksStop guessing, daily readiness score from HRV, sleep and heart rate; video, 118 days, App Store.
#3111 days liveApp StoreAd copy“Turn your Apple Watch into a full recovery & performance tracker, no extra device needed. ⌚”Why it worksApple Watch as recovery tracker line on a second video, 111 days, App Store.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Turning an Apple Watch Into a Paid Recovery Tracker
Livity: Sleep & Health Tracker is a recovery and sleep app from MARNAR MB that turns heart rate, HRV and sleep data into a daily readiness score. As of Oct 2026 it makes an estimated $63K a month on just 6K downloads, or $10.5 per download. Its ads promise to turn an Apple Watch into a full recovery tracker, no extra device needed.
Key takeaways
- Revenue per download is $10.5, and revenue is 1.1x the Health & Fitness median from 0.3x the downloads.
- Livity has 403 Apple Search Ads creatives and 48 active Meta ads, 1.7x the category median of 28.
- The top 12 Meta ads use 2 lines: stop guessing how your body feels, and turn your Apple Watch into a recovery tracker.
- Plans cost $3.99 or $4.99 a week, $9.99 a month, $59.99 or $79.99 a year, plus a $149.99 option.
- Meta Ad Library spend estimates show $36K of lifetime spend reaching 2.7M people, 62.2% in the United States.
Full teardown
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Where Livity spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 36.2% of spend.
Est. spend
$36K
Reach
2.7M
Avg. CPM
$13.10
Ads delivered
101
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.0M | $22,266 | 62.2% |
| United Kingdom | 216.3K | $2,866 | 8.00% |
| Germany | 154.8K | $1,663 | 4.64% |
| Italy | 112.7K | $802.59 | 2.24% |
| Netherlands | 112.0K | $1,051 | 2.93% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Livity does differently
No device, paid score
50%
cheapest year versus 12 months at $9.99
Search ads carry the volume
403
Apple Search Ads creatives on record
Trial users test the value
28.2%
of recent reviews mention price or trial
The measurement gap
10.5
dollars of revenue per download
1. No device, paid score
Livity sells 10 in-app purchases at 6 prices. Weekly costs $3.99 or $4.99, monthly $9.99, annual $59.99 or $79.99, and one Pro option costs $149.99, likely a one time purchase. The cheapest year is 50% of twelve $9.99 months. Both annual prices sit above the $49.99 category median. The pitch explains the price: dedicated recovery wearables charge a monthly fee and a device, while Livity asks only for the watch a user already owns. That makes $59.99 a year feel cheap to the right buyer. Revenue per download is $10.5. A smaller health app built on data the user already has can copy this, priced against the hardware it replaces rather than other apps.
2. Search ads carry the volume
Livity has 403 Apple Search Ads creatives, far more than its 48 active Meta ads. People who search for HRV, sleep score or recovery on the App Store already own a watch and want the number. The Meta side keeps the copy tight: 2 lines across 12 top ads. Stop guessing how your body feels, get a daily readiness score based on your HRV, sleep and heart rate runs on 10. Turn your Apple Watch into a full recovery and performance tracker runs on 2. Nine are video and 3 image, 8 link to the App Store and 4 to the web. The oldest has run 119 days. Livity puts its weight on search terms first and keeps the social side to one clear line.
3. Trial users test the value
The latest 71 reviews average 3.76, with 40 five-star. 20 mention price, trial or subscription and 9 of those are negative. One buyer took only the $3.99 week and called $59.99 or $79.99 a year steep for repackaging Apple Health data. Others used the 7 day free trial and saw spotty data. When an app adds a layer on top of free data, users judge every number. Downloads peaked at 23K on Aug 31, 2026 and are -40.1% versus the previous period, while revenue is -14.5%. A smaller app in the same spot should show one clear insight on day one that the free health app does not, so the trial proves the extra value.
4. The measurement gap
Livity earns $10.5 per download through 403 search ad creatives, two Meta lines and a mix of weekly, annual and one time plans. The question is which search term or ad line brings a watch owner who buys the year, and which only buys a $3.99 week.
How much does Livity cost?
10 in-app purchases, 6 distinct prices, annual plans from $59.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 · $4.99 |
|---|---|
| Monthly | $9.99 |
| Annual | $59.99 · $79.99 |
| Other | $149.99 |
Livity vs the Health & Fitness median
| Livity | Median | |
|---|---|---|
| Est. monthly revenue | $63K | $60K |
| Downloads / month | 6K | 20K |
| Meta ads running | 48 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $59.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Livity users say about paying
Of the latest 71 reviews, 20 (28.2%) mention price, trial or subscription and 9 of those are negative. Some find annual plans steep for data Apple Health already shows, and the sample averages 3.76.
Latest 71 US reviews, May 3, 2024 to Oct 16, 2026
Mention price, trial or subscription
28%20 of 71 reviews, 9 of them 1 or 2 stars
This is a pretty slick app for repackaging and presenting your Apple health data in a more user-friendly format. There's not a ton of value add, but there are s…
I only opted for the week long sub at $3.99. $59.99 a year or $79.99 a year is a bit steep for just presenting the same information Apple Health gathers. Moreov…
How to measure a playbook like Livity's
With 403 Apple Search Ads creatives and Meta ads split between the App Store and the web, Livity has to see which source brings watch owners who pay.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 302 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 71 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 97 | LivityMARNAR MB | $63K | 48 |
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HealthifyFrequently asked questions about Livity
How much does Livity make?
Livity makes an estimated $63K a month as of Oct 2026, 1.1x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by MARNAR MB.
How much does Livity cost?
It is a subscription app. Plans cost $3.99 or $4.99 a week, $9.99 a month and $59.99 or $79.99 a year on the US App Store, plus a $149.99 option.
How many ads does Livity run?
Livity runs 48 active Meta ads, 1.7x the category median of 28, and has 403 Apple Search Ads creatives.
How fast is Livity growing?
Revenue is -14.5% and downloads -40.1% versus the previous period, after a peak on Aug 31, 2026.
Where is Livity most popular?
Its only chart rank on record is #92 in Spain. Meta Ad Library spend estimates put 62.2% of spend in the United States.
Who makes Livity?
MARNAR MB publishes Livity. It launched on Apr 23, 2024 and holds a 4.7 rating from 1.3K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.