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Why Your RevenueCat Numbers Don't Match Your Ad Platform — And What It Costs You

Why Your RevenueCat Numbers Don't Match Your Ad Platform — And What It Costs You

Meta says ROAS is 3.2x. RevenueCat says 40 new subscribers. The revenue doesn't reconcile. The mismatch isn't a bug — it's structural. Learn the three causes and how to connect RevenueCat subscription data to your ad channels.

Mar 21, 2026|8 min read

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