TikTok Mobile Measurement Partner, Airbridge, has been badged

Airbridge is now a badged TikTok Mobile Measurement Partner. Airbridge, as a TikTok Marketing Partner, has a proven record on TikTok and helps marketers get started, grow their strategy, and find repeatable success on TikTok. With this proven record, Airbridge has been badged and strengthened the partnership between TikTok and Airbridge.

This badge enables Airbridge to continue providing precise measurements of TikTok's ads performance in a complicated user journey. With the rapid developments in the ad industry and technologies, users experience ads across multiple platforms. However, the traditional Last-Touch Attribution (LTA) model, which assigns all credit to the last-clicked ad, accompanies the possibility of undervaluing some ad campaigns.

To more easily and accurately measure TikTok's marketing performance, Airbridge has recently completed preparations for supporting TikTok's Advanced SAN Integration. In addition, automated event mapping for SKAdNetwork integration with TikTok and new types of conversion events like Focused View will soon be available in Airbridge.

As a badged TikTok Marketing Partner, Airbridge will continue to enhance marketing optimization and user journey improvements, providing measurement for TikTok ad campaigns. Optimize your ad campaign by simply integrating with TikTok for Business in Airbridge.

How to integrate Airbridge and TikTok for Business

By integrating Airbridge with TikTok for Business, you can monitor the performance of your TikTok campaigns in the Airbridge dashboard. Find more than 10 different reports and over 200 marketing metrics provided by Airbridge to measure campaign performance through both Click-through and View-through Attribution.

From channel integration to cost integration and SKAdNetwork integration, get a holistic view of the marketing performance of TikTok's short-form content on your Airbridge dashboard. For more details, check it out in the Airbridge User Guide.

TikTok For Business

TikTok for Business is where brands and marketers communicate with TikTok community as creative storytellers. You can freely build fun videos with entertaining music for interactive campaigns.

TikTok Marketing Partners Program

The TikTok Marketing Partners Program is a community of unique and innovative tech & service companies that enable marketers to get started, grow their strategy, and find repeatable success on TikTok. You can find Airbridge in the Partner Directory.

Discover success stories of leveraging TikTok and Airbridge together:

👉How Fidget Town accelerated user acquisition with TikTok
‍👉How MU Monarch increased sign-in rates by over 90% through ad creative optimization