Tezza Revenue & Ads
A photo and video editor with film-style presets, retro effects and story templates for social media posting.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readUGC engine
Est. monthly revenue
$1M
↓ 50.0% vs prev. period
Downloads / month
201K
↓ 33.4% vs prev. period
Rating
4.7
47.5K ratings · #34 in Spain
Meta ads running
9
100 found · median 21
Tezza revenue and downloads trend
Est. monthly revenue
$1.0M ↓ 50.3% in 90 days
Dec 22, 2025: $1.9MOct 18, 2026
Monthly downloads
201K ↓ 50.3% in 90 days
Dec 22, 2025: 390KOct 18, 2026
Daily third-party estimates, 301 days ending Oct 18, 2026. Revenue changed -48% and downloads -48% over the period. Meta ads live went from 15 to 12 between Aug 24, 2026 and Oct 18, 2026.
Tezza Meta ads: 9 active, longest running 527 days
Top 13 by days live out of 100 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1527 days liveApp StoreAd copy“Flash Photos + Tezza App”Why it worksFour words, Flash Photos + Tezza App, on a video that has run 527 days to the App Store.
#2165 days liveApp StoreAd copy“Photobooth strips anytime, anywhere. Free on Tezza App, use booth mode #tutorial #couplescontent #photobooth #diyphotobooth #tezzaapp”Why it worksPhotobooth strips anytime, anywhere, free in booth mode, with 5 hashtags; 165 days live.
#3140 days liveApp StoreAd copy“Sundrip is not just a Filter, its a lifestyle App: Tezza Preset: Sundrip”Why it worksSundrip is not just a Filter, its a lifestyle, naming the preset; 140 days live.
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@tezzaInstagramAd copy“I mean it looks like film #tezza #tezzaapp #filmcamera #handycam #handicam #filmpics #phoneedit #iphonephotography”
@tezzaInstagramAd copy“Butter preset for fall #fall #photoedit #tezza #tezzaapp #fallcontent #contentideas”
@tezzaInstagramAd copy“How to get the best night out pics with TezzaCam #tezza #tezzaapp #tezzacam #gno #contenttips #phototips”
10 more creator videos are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
The Brand Posts Its Own UGC and One Ad Runs 527 Days
Tezza is a photo and video editor from Tezza App LLC, with over 40 presets, retro film effects like stop motion and more than 150 templates for social stories. As of Oct 2026 it makes an estimated $1M a month from 201K downloads, 5.0x the Photo & Video median revenue on 3.4x the median downloads. 6 of 13 sampled creator videos come from @tezza, the brand's own account, and its longest Meta ad has run 527 days.
Key takeaways
- 16 creator videos found, 13 sampled across TikTok (7) and Instagram (6) from 8 distinct creators. The top creator is @tezza itself with 6 videos.
- 9 active Meta ads, 0.4x the category median of 21, but 100 found and 101 Apple Search Ads creatives. All 13 top ads are video and link to the App Store; the longest has run 527 days.
- 10 distinct copy lines in the 13 top ads, written like creator captions (App: Tezza, Preset: Sundrip). 4 mention free and 4 carry hashtags; the photobooth strips line appears 3 times.
- 9 in-app purchases at 8 prices: a $4.99 weekly, monthly from $3.99 to $9.99, and annual at $19.99, $39.99 and $59.99, a 3.0x spread. The cheapest annual is 42% of 12 months at the lowest monthly price.
- Estimated Meta spend of $9K reached 580.4K people. 78.9% of spend targeted women and 50.1% went to ages 25 to 34, with the United States taking 69.3%.
Full teardown
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Where Tezza spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 50.1% of spend.
Est. spend
$9K
Reach
580.4K
Avg. CPM
$14.92
Ads delivered
105
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 282.5K | $6,004 | 69.3% |
| Italy | 92.1K | $655.62 | 7.57% |
| Spain | 74.4K | $567.74 | 6.56% |
| France | 60.9K | $593.52 | 6.85% |
| Germany | 37.9K | $407.16 | 4.70% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Tezza does differently
The brand is its own top creator
6 of 13
sampled creator videos posted by @tezza
One ad, 527 days and counting
527 days
longest running Meta ad, Flash Photos + Tezza App
Three annual prices, one entry point
3.0x
spread between the $19.99 and $59.99 annual plans
The measurement gap
16
creator videos, 6 posted by the brand itself
1. The brand is its own top creator
Tezza's creator feed is mostly Tezza. Of 16 creator videos found and 13 sampled, 7 sit on TikTok and 6 on Instagram, from 8 distinct creators, and 6 of the 13 come from @tezza, the brand account. Those posts are tutorials in creator form: Butter preset for fall, How to get the best night out pics with TezzaCam, shoot with timer in TezzaCam with photobooth selected. Outside creators then repeat the format, like a free digital photobooth tutorial from @raphaelaaristidou. The ads follow the same template, with copy such as App: Tezza, Preset: Sundrip, so paid and organic look identical in the feed. For a smaller app the model is cheap: run the brand account as a tutorial creator, name the feature in every caption, and let real creators copy the shape.
2. One ad, 527 days and counting
Only 9 Meta ads are active, 0.4x the Photo & Video median of 21, yet the top one has run 527 days with the copy Flash Photos + Tezza App and nothing else. The next longest, a photobooth strips tutorial tagged #photobooth and #tezzaapp, has run 165 days, and the median across the 13 top ads is 75 days. All 13 are video, all link to the App Store, and 10 distinct copy lines cover them, most naming a preset: Sundrip, Suede, Novaglo, Prima. Low volume with long runners suggests the account keeps what works and rarely refreshes. Against 101 Apple Search Ads creatives, Meta is the brand layer and search is the volume. Tezza lets a winning creator-style video run for more than a year instead of replacing it on a calendar.
3. Three annual prices, one entry point
Tezza lists 9 in-app purchases at 8 distinct prices on the US App Store. Monthly runs $3.99, $5.99, $6.99 and $9.99, there is a $4.99 weekly, and the annual tier comes in three sizes, $19.99, $39.99 and $59.99, a 3.0x spread between Tezza Yearly, Pro and Luxe. The cheapest annual is 42% of 12 months at the lowest monthly price, a steep discount that pushes new users to commit. Two of the 9 are named Ambassador plans, a hint that creators get their own price. Revenue per download is $4.98, so volume carries the model: 201K installs a month, 3.4x the category median of 60K. In the latest 50 reviews, 17 (34.0%) mention price and 13 of those are negative, often paired with crash complaints. For Tezza, the price complaints arrive paired with crash reports, not on their own.
4. The measurement gap
Tezza's installs arrive from 16 creator videos, 6 of them its own, 9 active Meta ads led by a 527-day runner, and 101 Apple Search Ads creatives, all landing on one App Store page. The question is which of those, a @tezza tutorial, a creator's photobooth video or a search ad, brings the user who pays for the $59.99 Luxe annual rather than the $3.99 month or nothing.
How much does Tezza cost?
9 in-app purchases, 8 distinct prices, annual plans from $19.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 |
|---|---|
| Monthly | $3.99 · $5.99 · $6.99 · $9.99 |
| Annual | $19.99 · $39.99 · $59.99 |
Tezza vs the Photo & Video median
| Tezza | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $200K |
| Downloads / month | 201K | 60K |
| Meta ads running | 9 | 21 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $19.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What Tezza users say about paying
In the latest 50 reviews, from Jun to Oct 2026, 17 (34.0%) mention price or the paid version and 13 of those are negative, usually about paying for an app that crashes. The sample averages 3.36 stars against the 4.7 store rating.
Latest 50 US reviews, Jun 9, 2026 to Oct 10, 2026
Mention price, trial or subscription
34%17 of 50 reviews, 13 of them 1 or 2 stars
I used to love this app and have the paid version but every time I’ve tried to using it these last few months, it has randomly closed while I am in the middle o…
Do not download. I really wanted to like this app but I was only able to use it once over a calendar year because it kept crashing and freezing while in use, Ev…
How to measure a playbook like Tezza's
Tezza mixes 16 creator videos, 9 active Meta ads and 101 Apple Search Ads creatives into one App Store listing in the United States and Spain, so attribution has to tell a @tezza tutorial from a paid search tap.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 301 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 50 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 41 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 10 | TezzaTezza App LLC | $1M | 9 |
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MuseFrequently asked questions about Tezza
How much does Tezza make?
An estimated $1M a month as of Oct 2026, 5.0x the Photo & Video median of $200K, with a -50.0% change versus the previous period. These are third-party estimates, not figures reported by Tezza App LLC.
How much does Tezza cost?
Tezza lists 9 in-app purchases at 8 distinct prices on the US App Store: a $4.99 weekly, monthly plans at $3.99, $5.99, $6.99 and $9.99, and annual plans at $19.99, $39.99 and $59.99 across the Tezza, Pro and Luxe tiers.
How many ads does Tezza run?
9 active Meta ads out of 100 found, plus 101 Apple Search Ads creatives. The 13 top ads are all video, all link to the App Store, and the longest has run 527 days.
Does Tezza use influencers or creators?
Yes. 16 creator videos were found, 13 sampled: 7 on TikTok and 6 on Instagram from 8 distinct creators. The most frequent poster is the brand's own account, @tezza, with 6 videos.
How fast is Tezza growing?
It is shrinking on the estimates. Over 301 days downloads went from 390K to 201K and revenue from $1.9M to $1.0M a month, both a -48.5% change, after peaking on Sep 2, 2026.
Where is Tezza most popular?
Its best category ranks are #34 in Spain and #71 in the United States. Estimated Meta spend went 69.3% to the United States, 7.57% to Italy, 6.85% to France and 6.56% to Spain.
Who makes Tezza?
Tezza App LLC develops Tezza. The app launched on Jul 7, 2018, is 99 months old, and was last updated on Aug 25, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.