SCRL Revenue & Ads
A collage and carousel maker for Instagram and TikTok posts, with templates and a freeform canvas for custom layouts.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$4M
↑ 28.1% vs prev. period
Downloads / month
2M
↓ 3.8% vs prev. period
Rating
4.8
124.8K ratings · #8 in Austria
Meta ads running
1,900
1,777 found · median 21
SCRL revenue and downloads trend
Est. monthly revenue
$4.1M ↑ 37.5% in 90 days
Jan 15, 2026: $2.5MOct 18, 2026
Monthly downloads
2.0M ↑ 3.1% in 90 days
Jan 15, 2026: 1.7MOct 18, 2026
Daily estimates from AppKittie, 277 days ending Oct 18, 2026. Revenue changed +62% and downloads +22% over the period. Meta ads live went from 2149 to 2159 between Sep 3, 2026 and Oct 18, 2026.
SCRL Meta ads: 1,900 active, longest running 203 days
Top 13 by days live out of 1,777 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1203 days liveGoogle PlayAd copy“Turn memories into scroll-stopping content with SCRL”Why it worksTurn memories into scroll-stopping content, 203 days live, the line 8 of 13 ads share.
#2203 days liveGoogle PlayAd copy“Turn memories into scroll-stopping content with SCRL”Why it worksIdentical copy to rank 1, a second video, also 203 days and linking to Google Play.
#3203 days liveGoogle PlayAd copy“Turn your content into scroll-stopping posts with SCRL A-roll by @emilydennyphoto Photos by @vali.happenss”Why it worksTurn your content into scroll-stopping posts, credits @emilydennyphoto and @vali.happenss, 203 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Five Annual Prices, 1,900 Live Ads and One Copy Line
SCRL is a photo collage and carousel maker from Appostrophe AB, built for Instagram and TikTok posts with templates and a freeform canvas. As of Oct 2026 it makes an estimated $4M a month on 2M downloads, 20.0x the Photo & Video median revenue of $200K. 5 annual prices from $19.99 to $79.99, a 4.0x spread under one Premium name, while 1,900 live Meta ads repeat a single copy line about turning memories into scroll-stopping content.
Key takeaways
- 1,900 active Meta ads, 90.5x the Photo & Video median of 21, with 1,777 found in total and 290 Apple Search Ads creatives. All 13 top ads are video and link to Google Play.
- 6 distinct copy lines across the top 13, and the line turn memories into scroll-stopping content with SCRL appears 8 times. 4 of the 13 credit a photographer by handle. The top 4 have each run 203 days and the median is 202.
- 10 in-app purchases at 7 prices: $4.99 weekly, $6.99 monthly and 5 annual tiers at $19.99, $34.99, $39.99, $59.99 and $79.99. The cheapest annual is 24% of 12 monthly payments, and the annual spread is 4.0x.
- Estimated revenue rose 62.2% over 277 days, from $2.5M to $4.1M a month, and 28.0% in the most recent month alone. Estimated downloads rose 21.6% from 1.7M to 2.0M in the same window.
- Meta Ad Library spend estimates put lifetime spend at $527K reaching 36.5M people, with 71.8% of spend aimed at women and 48.0% at ages 25-34. The United States takes a modeled 63.7% of spend.
Full teardown
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Where SCRL spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 48.0% of spend.
Est. spend
$527K
Reach
36.5M
Avg. CPM
$14.41
Ads delivered
1779
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 15.8M | $335,421 | 63.7% |
| United Kingdom | 5.6M | $74,630 | 14.2% |
| Italy | 3.8M | $26,808 | 5.09% |
| France | 3.0M | $28,810 | 5.47% |
| Spain | 2.6M | $20,047 | 3.81% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What SCRL does differently
Five annual prices under one name
4.0x
spread between cheapest and dearest annual
One sentence, 1,900 videos
8 of 13
top ads share one copy line
Revenue grows faster than installs
62.2%
estimated revenue change over 277 days
The measurement gap
5
annual price points for one plan
1. Five annual prices under one name
SCRL lists 10 in-app purchases but only 7 distinct prices, and 5 of them are annual: $19.99, $34.99, $39.99, $59.99 and $79.99. The names barely change (Premium Yearly, Premium (Annual), Pro (Annual)), so the same product is being sold at a 4.0x spread depending on which paywall, region or offer a user sees. Below the annuals sit a $4.99 week and a $6.99 month; the cheapest annual is 24% of 12 months at the monthly price. Estimated revenue per download is $2.0 on 2M monthly downloads, so SCRL is a volume business where small changes to the annual anchor move millions. Reviews pick up the friction: one quoted user is tired of subscriptions, another says it is not worth the money. For SCRL, 5 annual prices behind one name read as a test still running.
2. One sentence, 1,900 videos
With 1,900 active Meta ads, SCRL runs 90.5x the Photo & Video median of 21, and the top 13 show how it keeps that volume coherent. Every one is video, every one links to Google Play, and 8 of the 13 use the identical line, turn memories into scroll-stopping content with SCRL. The other 5 are small edits of it, swapping memories for your content or adding a photographer credit such as A-roll by @emilydennyphoto. Four of them have each run 203 days and the median of the set is 202, so the creative is old and still spending. Crediting the creator inside the ad copy turns UGC into paid media without a separate influencer line item. SCRL pairs one fixed sentence with a visible credit that makes each creator's clip feel native in the feed.
3. Revenue grows faster than installs
Between Jan 15 and Oct 18, 2026, SCRL's estimated monthly revenue climbed 62.2%, from $2.5M to $4.1M, while estimated downloads rose 21.6%, from 1.7M to 2.0M. Downloads peaked at 2.1M on Oct 2 and have flattened since, yet revenue rose 28.0% in the latest month and 37.5% over the latest quarter. Revenue is outrunning installs, which is what you expect when a $79.99 annual sits above a $19.99 one and the mix shifts upward. The audience is young and female: 71.8% of estimated Meta spend targets women, 48.0% goes to 25-34 and 19.7% to 18-24, with the United States taking 63.7%. Store ranks of #8 in Austria and #9 in Australia, Canada, Germany and Italy show organic reach beyond the ad budget. For a smaller app, the lesson is to watch revenue per install, not installs, once a price ladder is in play.
4. The measurement gap
SCRL sells the same yearly plan at 5 prices between $19.99 and $79.99 and runs 1,900 ads on one line. Which price a subscriber lands on, and which of the 1,900 creatives sent them there, decides whether a $2.0 revenue per download turns into a profitable cohort. Installs from Google Play and the App Store look identical until the first renewal.
How much does SCRL cost?
10 in-app purchases, 7 distinct prices, annual plans from $19.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 |
|---|---|
| Monthly | $6.99 |
| Annual | $19.99 · $34.99 · $39.99 · $59.99 · $79.99 |
SCRL vs the Photo & Video median
| SCRL | Median | |
|---|---|---|
| Est. monthly revenue | $4M | $200K |
| Downloads / month | 2M | 60K |
| Meta ads running | 1,900 | 21 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $19.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What SCRL users say about paying
Of the latest 200 reviews (Aug 17 to Oct 16, 2026), 41 mention price, trial or subscription, 20.5% of the sample, and 17 of those are negative. The window averages 4.15 stars, with 141 five-star and 29 one-star.
Latest 200 US reviews, Aug 17, 2026 to Oct 16, 2026
Mention price, trial or subscription
20%41 of 200 reviews, 17 of them 1 or 2 stars
I'm tired of subscriptions. I miss when apps were free or you only paid for them once.
The app is not free. And for the money they ask you to pay, it’s not worth it
How to measure a playbook like SCRL's
SCRL runs 1,900 Meta ads and sells annual plans at 5 prices from $19.99 to $79.99. The measurement job is linking each creative to the price tier its subscribers chose.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 277 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 | SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
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AI Video GeneratorFrequently asked questions about SCRL
How much does SCRL make?
SCRL makes an estimated $4M a month on about 2M monthly downloads as of Oct 2026, by AppKittie estimates. That is 20.0x the Photo & Video category median of $200K.
How much does SCRL cost?
10 in-app purchases at 7 prices: $4.99 a week, $6.99 a month, and annual plans at $19.99, $34.99, $39.99, $59.99 and $79.99. The cheapest annual is 24% of 12 monthly payments.
How many ads does SCRL run?
1,900 active Meta ads, 90.5x the Photo & Video median of 21, with 1,777 found in total and 290 Apple Search Ads creatives. All 13 top ads are video and the top 4 have each run 203 days.
How fast is SCRL growing?
Over the 277 days to Oct 18, 2026, estimated revenue rose 62.2% from $2.5M to $4.1M a month and estimated downloads rose 21.6% from 1.7M to 2.0M. Revenue rose 28.0% in the latest month.
Where is SCRL most popular?
Its best App Store ranks are #8 in Austria and #9 in Australia, Canada, Germany and Italy. In Meta Ad Library spend estimates, the United States takes 63.7% of Meta spend and the United Kingdom 14.2%.
Who makes SCRL?
Appostrophe AB publishes the app. It launched on Oct 17, 2017, making it 108 months old, and was last updated Oct 12, 2026.
Which SCRL plan is the best deal?
The cheapest annual, $19.99, is 24% of what 12 monthly payments at $6.99 would cost. The dearest annual is $79.99, a 4.0x spread across plans that share the Premium name.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.