Airbrush Revenue & Ads
A selfie retouching app with AI skin smoothing, virtual makeup, teeth whitening and face reshaping for photos and video.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$4M
↑ 0.5% vs prev. period
Downloads / month
607K
↑ 0.5% vs prev. period
Rating
4.8
203.5K ratings · #30 in United Kingdom
Meta ads running
180
492 found · median 21
Airbrush revenue and downloads trend
Est. monthly revenue
$3.0M ↓ 24.6% in 90 days
Dec 21, 2025: $3.8MOct 18, 2026
Monthly downloads
500K ↓ 16.3% in 90 days
Dec 21, 2025: 577KOct 18, 2026
Daily estimates from AppKittie, 302 days ending Oct 18, 2026. Revenue changed -22% and downloads -13% over the period. Meta ads live went from 0 to 204 between Aug 25, 2026 and Oct 17, 2026.
Airbrush Meta ads: 180 active, longest running 122 days
Top 13 by days live out of 492 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1122 days liveApp StoreAd copy“Relight your photos in one click”Why it worksRelight your photos in one click, 122 days live, a single feature named and shown.
#2122 days liveApp StoreAd copy“Relight your photos in one click”Why it worksSame relight line, a second video variant, 122 days live, linking to the App Store.
#3122 days liveApp StoreAd copy“Relight your photos in one click”Why it worksThird video on the relight line, also 122 days; 5 of the top 13 share this copy.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
A Week That Costs More Than a Month, Three Copy Lines
Airbrush is a selfie and portrait retouching app from PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD., with AI skin smoothing, virtual makeup, teeth whitening and face reshaping for photos and video. As of Oct 2026 it makes an estimated $4M a month on 607K downloads, 20.0x the Photo & Video median revenue of $200K. The weekly plan costs $7.99 while the cheapest monthly costs $6.99, and 4 annual prices run from $28.99 to $54.99, a 1.9x spread.
Key takeaways
- 10 in-app purchases at 7 prices. The $7.99 week costs more than the $6.99 month, and 4 annual tiers ($28.99, $35, $43.99, $54.99) give a 1.9x spread; the cheapest annual is 35% of 12 monthly payments.
- 180 active Meta ads out of 492 found, 8.6x the Photo & Video median of 21, plus 76 Apple Search Ads creatives. All 13 top ads are video and link to the App Store.
- 3 distinct copy lines in the top 13: relight your photos in one click (5 ads), create stunning photos in seconds (5) and a Christmas variant of the second (3). The top 4 have each run 122 days.
- Over 302 days to Oct 18, 2026, estimated revenue moved from $3.8M to $3.0M (-21.9%) and estimated downloads from 577K to 500K (-13.3%), with peaks of $4.0M and 607K on Oct 14.
- Meta Ad Library spend estimates show $55K lifetime, 64.3% aimed at women, 41.6% at ages 18-24 and 36.8% at 25-34. The United States takes a modeled 72.5% of spend and the United Kingdom 26.8%.
Full teardown
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Where Airbrush spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 18-24, taking 41.6% of spend.
Est. spend
$55K
Reach
3.0M
Avg. CPM
$18.12
Ads delivered
496
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.9M | $39,585 | 72.5% |
| United Kingdom | 1.1M | $14,648 | 26.8% |
| Italy | 30.3K | $215.59 | 0.40% |
| France | 5.9K | $57.85 | 0.11% |
| Germany | 2.3K | $25.23 | 0.05% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Airbrush does differently
The week costs more than the month
$7.99
weekly price, above the $6.99 monthly
Three lines, 180 ads, 122 days
3
distinct copy lines across the top 13
Young women, two countries, loyal reviewers
41.6%
of estimated Meta spend aimed at ages 18-24
The measurement gap
4
annual price points on one paywall
1. The week costs more than the month
Airbrush lists 10 in-app purchases at 7 distinct prices, and the order is upside down at the bottom. One week of perfect photos costs $7.99; a month costs $6.99, $7.99 or $10.99 depending on the item. Nobody who reads the paywall should pick the week, which is the point: the weekly exists to make the monthly look cheap, and the monthly exists to make the annual look cheaper still. Annual tiers run $28.99, $35, $43.99 and $54.99, a 1.9x spread, with the cheapest at 35% of 12 monthly payments. Estimated revenue per download is $6.59. Reviews show the trade-off: one quoted user loves the app but wishes they could pay weekly or monthly instead of annually, so the ladder is steering some users into a plan they resent. For Airbrush, the weekly works as a decoy, and some users want an honest monthly instead.
2. Three lines, 180 ads, 122 days
Airbrush runs 180 active Meta ads from 492 found, 8.6x the Photo & Video median of 21, and the top 13 share 3 copy lines. Relight your photos in one click carries 5 ads, create stunning photos in seconds 5, and a Christmas edit of that line 3, which means seasonal creative was already live 109 days before the holiday. All 13 are video, all link to the App Store, and the top 4 have each run 122 days. Alongside the Meta set, 76 Apple Search Ads creatives pick up search intent. The lesson is a feature-first script: name one editing action (relight) and show it, rather than selling beauty in the abstract. Airbrush launches the holiday version of a working line a full quarter early and lets it age with the original.
3. Young women, two countries, loyal reviewers
Meta Ad Library spend estimates show $55K lifetime for Airbrush, reaching 3.0M people. 64.3% goes to women and 34.4% to men; 41.6% targets 18-24 and 36.8% targets 25-34, with only 9.44% left for 35-44. Geography is two markets: the United States takes a modeled 72.5% of spend and the United Kingdom 26.8%, with Italy at 0.40% and France at 0.11%. Store ranks sit in the same English-speaking band, #30 United Kingdom, #39 Canada, #41 Ireland, #43 United States. Reviews skew warm, 4.54 stars across the latest 200 with 165 five-star, and one quoted user has edited with it for 7 years. Airbrush pays for the youngest cohort, and the warm reviews suggest older users may stay without the push.
4. The measurement gap
Airbrush puts a $7.99 week beside a $6.99 month and sells 4 annual prices from $28.99 to $54.99. Which creative, the relight line or the stunning photos line, brings users who choose the annual, and which brings the weekly buyers who churn? With 72.5% of spend in one country, the price tier each cohort picks matters more than the install count.
How much does Airbrush cost?
10 in-app purchases, 7 distinct prices, annual plans from $28.99 to $54.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $7.99 |
|---|---|
| Monthly | $6.99 · $7.99 · $10.99 |
| Annual | $28.99 · $35 · $43.99 · $54.99 |
Airbrush vs the Photo & Video median
| Airbrush | Median | |
|---|---|---|
| Est. monthly revenue | $4M | $200K |
| Downloads / month | 607K | 60K |
| Meta ads running | 180 | 21 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $28.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What Airbrush users say about paying
Of the latest 200 reviews (Sep 14 to Oct 16, 2026), 29 mention price, trial or subscription, 14.5% of the sample, and 13 of those are negative. The window averages 4.54 stars, with 165 five-star and 17 one-star.
Latest 200 US reviews, Sep 14, 2026 to Oct 16, 2026
Mention price, trial or subscription
14%29 of 200 reviews, 13 of them 1 or 2 stars
I love this app !! I only wish it wasn’t so expensive or I wish I could pay weekly or monthly instead of annually. I’ve been using this app to edit all my photo…
I was very happy with the app. They have many features and they do make improvements to the app. athroughout the year . But recently they began to limit use to …
How to measure a playbook like Airbrush's
Airbrush runs 180 Meta ads on 3 lines and sells 7 prices from $6.99 to $54.99. Measuring it means knowing which line brought the annual buyer and which brought the week.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 302 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 | AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
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ReelMeFrequently asked questions about Airbrush
How much does Airbrush make?
Airbrush makes an estimated $4M a month on about 607K monthly downloads as of Oct 2026, by AppKittie estimates. That is 20.0x the Photo & Video category median of $200K.
How much does Airbrush cost?
10 in-app purchases at 7 prices: $7.99 a week, $6.99, $7.99 or $10.99 a month, and $28.99, $35, $43.99 or $54.99 a year. The cheapest annual is 35% of 12 monthly payments and the annual spread is 1.9x.
How many ads does Airbrush run?
180 active Meta ads were found out of 492, 8.6x the Photo & Video median of 21, plus 76 Apple Search Ads creatives. All 13 top ads are video and the top 4 have each run 122 days.
How fast is Airbrush growing?
Over the 302 days to Oct 18, 2026, estimated revenue moved from $3.8M to $3.0M a month (-21.9%) and estimated downloads from 577K to 500K (-13.3%). Both peaked on Oct 14, at $4.0M and 607K.
Where is Airbrush most popular?
Its best App Store ranks are #30 in the United Kingdom, #39 in Canada, #41 in Ireland, #43 in the United States and #47 in Spain. 72.5% of estimated Meta spend targets the United States.
Who makes Airbrush?
PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. publishes the app. It launched on Oct 8, 2015, making it 132 months old, and was last updated Sep 26, 2026.
Which Airbrush plan is cheapest?
Per year, the $28.99 annual. The $7.99 weekly is the most expensive way to pay and costs more than the $6.99 monthly, so the weekly works as a decoy that makes the monthly and annual look better.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.