Instories Revenue & Ads
A Reels and Stories template maker from Ylee Studio LTD for social media users without design skills.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$1M
↑ 94.3% vs prev. period
Downloads / month
200K
↑ 94.3% vs prev. period
Rating
4.8
81.6K ratings · #64 in Germany
Meta ads running
1,200
1,469 found · median 21
Instories revenue and downloads trend
Est. monthly revenue
$1.0M ↑ 97.1% in 90 days
Jan 24, 2026: $507KMar 13, 2026
Monthly downloads
300K ↑ 97.1% in 90 days
Jan 24, 2026: 152KMar 13, 2026
Daily third-party estimates, 49 days ending Mar 13, 2026. Revenue changed +97% and downloads +97% over the period. Meta ads live went from 479 to 1261 between Sep 4, 2026 and Oct 18, 2026.
Instories Meta ads: 1,200 active, longest running 145 days
Top 13 by days live out of 1,469 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1145 days liveApp StoreAd copy“Приложение, которое создает для вас Reels”Why it worksПриложение, которое создает для вас Reels; the Russian version of the one promise, video, 145 days, App Store.
#2112 days liveApp StoreAd copy“Приложение, которое создает для вас Reels”Why it worksSame Russian line on a second clip; 112 days live, proof the sentence outlasts the visual.
#3104 days liveApp StoreAd copy“App that creates Reels for you”Why it worksApp that creates Reels for you; the English version, 104 days, App Store link.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
1200 Video Ads, One Line in Four Languages
Instories is a Reels and Stories maker from Ylee Studio LTD that turns photos and clips into social posts through ready templates, text animation and a music library. As of Oct 2026 it makes an estimated $1M a month from 200K downloads, 5.0x the Photo & Video median revenue of $200K on 3.3x the median downloads. 1200 active Meta ads run at once, 57.1x the category median of 21, and the 13 top ads carry one idea, an app that creates Reels for you, in 4 languages.
Key takeaways
- 1200 active Meta ads, 57.1x the Photo & Video median of 21, out of 1469 found, plus 696 Apple Search Ads creatives. Active ads rose 163.3% from 479 to 1.3K in 32 days to Oct 18, 2026.
- All 13 top ads are video and all 13 link to the App Store. Only 4 copy lines cover them, the same sentence in Russian, English, Spanish and Filipino, and the longest has run 145 days with a median of 86.
- 4 prices across 10 in-app purchases: Pro monthly at $14.99, $25 and $25.99, and Pro annual at $119.99, which is 67% of 12 months at the cheapest monthly rate. Revenue per download is $5.0.
- Meta Ad Library spend estimates come to $68K lifetime, reaching 5.1M people, a modeled 61.3% of it in the United States. Women take 53.0% of spend and ages 35-44 take 35.4%.
- The latest 200 reviews average 1.57 stars with 153 one-star. 105 (52.5%) mention price, trial or subscription and 101 of those are negative.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Instories spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 35.4% of spend.
Est. spend
$68K
Reach
5.1M
Avg. CPM
$13.29
Ads delivered
1858
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 2.0M | $41,564 | 61.3% |
| Spain | 490.2K | $3,740 | 5.52% |
| Germany | 463.8K | $4,981 | 7.35% |
| France | 432.3K | $4,215 | 6.22% |
| United Kingdom | 277.2K | $3,673 | 5.42% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Instories does differently
One sentence, 1200 ads, four languages
57.1x
the category median for active Meta ads
A $25 month next to a $14.99 month
67%
annual price versus 12 cheapest months
Half the recent reviews are about paying
52.5%
of the latest 200 reviews mention price
The measurement gap
1.3K
active Meta ads after a 32-day climb
1. One sentence, 1200 ads, four languages
Instories runs 1200 active Meta ads against a Photo & Video median of 21, and the top 13 show how: every one is a video, every one links to the App Store, and only 4 copy lines exist. They are the same sentence translated. Приложение, которое создает для вас Reels in Russian (4 ads), app that creates Reels for you in English (2), aplicación que crea Reels para ti in Spanish (4) and app na lumilikha ng mga Reel para sa iyo in Filipino (3). The longest has run 145 days and the median is 86, so the variety lives in the video, not the words. Volume rose 163.3% from 479 to 1.3K active ads in 32 days. Fix the promise, translate it, and let hundreds of clips fight for the same line. That is the whole creative strategy, copyable at any budget.
2. A $25 month next to a $14.99 month
The Instories ladder has 10 in-app purchases but only 4 prices. Monthly Pro sells at $14.99, $25 and $25.99, three price points for what the names suggest is one product, Instories Pro, plus an AI Max tier. Annual Pro is $119.99, 67% of 12 months at the $14.99 rate, so the yearly discount is moderate. These prices sit far above the Photo & Video median annual of $47.99, and the app still earns $5.0 of estimated revenue per download. Several monthly prices for a similar product may mean live price testing by cohort or region. Reviews are the cost: 105 of the latest 200 mention price and 101 are negative. For Instories, the review page is the counterweight to that price testing.
3. Half the recent reviews are about paying
Store rating says 4.8 across 81.6K ratings. The latest 200 written reviews say 1.57, with 153 one-star and 18 five-star. Of those 200, 105 (52.5%) mention price, trial or subscription, and 101 are negative: people who paid years ago and feel charged again, people who regret the subscription because the templates did not do what the ad showed. Ads promise an app that creates Reels for you, and the gap between that and a template editor shows up on the review page. Spend skews older than the product suggests, 35-44 taking 35.4% and 25-34 taking 33.4%, 53.0% women, 61.3% in the United States. Scale at 1200 ads magnifies any mismatch. Smaller apps should read their own one-star reviews before copying the volume.
4. The measurement gap
Instories pushed active Meta ads from 479 to 1.3K in 32 days, all pointing to the App Store, with 61.3% of tracked spend in the United States and three monthly prices between $14.99 and $25.99. Which language, which clip and which price point produces a subscriber who renews, instead of one of the 101 recent reviewers who paid once and left angry?
How much does Instories cost?
10 in-app purchases, 4 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $14.99 · $25 · $25.99 |
|---|---|
| Annual | $119.99 |
Instories vs the Photo & Video median
| Instories | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $200K |
| Downloads / month | 200K | 60K |
| Meta ads running | 1,200 | 21 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $119.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What Instories users say about paying
Of the latest 200 reviews, 105 (52.5%) mention price, trial or subscription and 101 are negative; the sample averages 1.57 stars with 153 one-star, and the paying mentions describe unexpected charges and templates that fall short of the ads.
Latest 200 US reviews, May 22, 2026 to Oct 16, 2026
Mention price, trial or subscription
52%105 of 200 reviews, 101 of them 1 or 2 stars
If I could rate negative -5 starts I would! I purchased the Instories app roughly 3yrs ago, I needed a quick way to put all the images and videos from my paint …
I’ve tried a lot of content creation apps for Reels and Stories, and this one honestly gives me some of the best results so far. The AI concepts and templates a…
How to measure a playbook like Instories's
Instories buys 1200 active Meta ads and 696 Apple Search Ads creatives, with 61.3% of tracked spend in the United States, so knowing which language and clip yields a Pro subscriber is the question.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 49 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 41 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 12 | InstoriesYlee Studio LTD | $1M | 1,200 |
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MuseFrequently asked questions about Instories
How much does Instories make?
An estimated $1M a month as of Oct 2026, up 94.3% versus the previous period and 5.0x the Photo & Video category median of $200K. These are third-party estimates, not figures reported by Ylee Studio LTD.
How much does Instories cost?
Instories lists 10 in-app purchases at 4 prices on the US App Store: Pro monthly at $14.99, $25 or $25.99, and Pro annual at $119.99, which is 67% of 12 months at the cheapest monthly price.
How many ads does Instories run?
1200 active Meta ads out of 1469 found, 57.1x the Photo & Video median of 21, plus 696 Apple Search Ads creatives. All 13 top ads are video and all link to the App Store.
How fast is Instories growing?
Over 49 days to Mar 13, 2026, estimated downloads rose 97.1% from 152K to 300K a month and estimated revenue rose 97.1% from $507K to $1.0M. Active Meta ads rose 163.3% from 479 to 1.3K in the 32 days to Oct 18, 2026.
Where is Instories most popular?
Its best Photo & Video ranks are #64 in Germany, #75 in Italy, #81 in Denmark, #83 in Belgium and #87 in Spain. Tracked Meta spend goes 61.3% to the United States, 7.35% to Germany, 6.22% to France and 5.52% to Spain.
Who makes Instories?
Ylee Studio LTD develops Instories. The app launched on Mar 10, 2019, making it 91 months old, and was last updated on Mar 13, 2026.
What do Instories reviews say about price?
Of the latest 200 reviews, 105 (52.5%) mention price, trial or subscription and 101 are negative. The sample averages 1.57 stars with 153 one-star, far below the 4.8 store rating.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.