Muse Revenue & Ads
A template-based editor for Instagram reels, stories and carousels, for people who post often and edit fast.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$819K
↓ 15.9% vs prev. period
Downloads / month
409K
↓ 5.1% vs prev. period
Rating
4.6
4.2K ratings · #30 in New Zealand
Meta ads running
329
339 found · median 21
Muse revenue and downloads trend
Est. monthly revenue
$822K ↓ 7.1% in 90 days
Jul 22, 2026: $885KOct 18, 2026
Monthly downloads
411K ↑ 4.4% in 90 days
Jul 22, 2026: 393KOct 18, 2026
Daily third-party estimates, 89 days ending Oct 18, 2026. Revenue changed -7% and downloads +4% over the period. Meta ads live went from 300 to 343 between Aug 26, 2026 and Oct 18, 2026.
Muse Meta ads: 329 active, longest running 542 days
Top 13 by days live out of 339 found (11 video and 2 image creatives). Tap any one to open the original in the Meta Ad Library.
#1542 days liveApp StoreAd copy“Easy Reels Maker! Try it now!”Why it worksEasy Reels Maker! Try it now! Five words on a video, 542 days live, linking to the App Store.
#2523 days liveApp StoreAd copy“¡Creador de Reels fácil! ¡Pruébalo ya!”Why it worksThe same promise in Spanish, Creador de Reels fácil, 523 days live, same App Store destination.
#3485 days liveApp StoreAd copy“Easy Reels Maker! Try it now”Why it worksEnglish line again on a new video, 485 days live, proving the copy never needs to change.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Five Words of Copy, Three Languages, 542 Days Live
Muse is a reels and video editor from Bigrowth OU that turns pre-designed templates into Instagram reels, stories and carousel posts from a user's own clips. As of Oct 2026 it makes an estimated $819K a month from 409K downloads, 4.1x the Photo & Video median revenue on 6.8x the median downloads. The 13 top Meta ads use 5 copy lines, the longest is Easy Reels Maker! Try it now! and it has run 542 days.
Key takeaways
- 329 active Meta ads, 15.7x the Photo & Video median of 21, from 339 found, plus 130 Apple Search Ads creatives. All 13 top ads link to the App Store and the median has run 427 days.
- 5 distinct copy lines across the 13 top ads, all variations of Easy Reels Maker in English, Spanish and Portuguese. 11 are video, 2 image, and 0 mention free.
- Estimated lifetime Meta spend is $1M, reaching 81.4M people. A modeled 62.9% went to the United States, 73.4% targeted women and 54.2% went to ages 25 to 34.
- 10 in-app purchases at 5 prices: a $14.99 weekly, monthly at $14.99 and $19.99, and annual at $34.99, $69.99 and $89.99, a 2.6x spread. The cheapest annual is 19% of 12 months at the lowest monthly price.
- 94 of 200 reviews (47.0%) mention price, trial or subscription and 86 of those are negative, mostly about a 3-day trial that charged early. The sample averages 2.56 stars against a 4.6 store rating.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Muse spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 54.2% of spend.
Est. spend
$1M
Reach
81.4M
Avg. CPM
$13.57
Ads delivered
357
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 32.7M | $694,138 | 62.9% |
| Italy | 11.1M | $78,915 | 7.15% |
| United Kingdom | 7.0M | $92,415 | 8.37% |
| Germany | 5.6M | $60,619 | 5.49% |
| France | 4.8M | $46,523 | 4.21% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Muse does differently
The shortest copy in the category
542 days
for an ad whose whole text is five words
A million dollars, mostly on US women
$1M
estimated lifetime Meta spend, 81.4M reached
A trial that reviews call a trap
19%
cheapest annual vs 12 months at the lowest monthly price
The measurement gap
$2.00
estimated revenue per download on 409K installs
1. The shortest copy in the category
Muse's top Meta ad says Easy Reels Maker! Try it now! and nothing more, and it has run 542 days. The Spanish version, Creador de Reels fácil, has run 523, and the Portuguese one 301. Across the 13 top ads there are only 5 distinct copy lines, 11 are video and 2 are image, and every one links to the App Store. The median run is 427 days. With 329 active ads, 15.7x the category median of 21, the volume is in the video variations, not the words. For a visual product the reel itself may be the pitch, and the text only names the category. Muse translates one short promise and puts the creative effort into the clip.
2. A million dollars, mostly on US women
Meta Ad Library spend estimates put Muse's lifetime spend at $1M, reaching 81.4M people. The United States took a modeled 62.9% of spend, then the United Kingdom at 8.37%, Italy at 7.15% and Germany at 5.49%. The audience is 73.4% women, and 54.2% of spend went to ages 25 to 34 with 21.3% to 18 to 24. Active ads rose from 300 to 343 over 38 days, so the account is still growing. Pairing a US-heavy budget with $2.00 of revenue per download only works at volume, and 409K installs a month is 6.8x the Photo & Video median. For Muse, volume at low revenue per install is the model, and the ad budget follows from it.
3. A trial that reviews call a trap
Muse lists 10 in-app purchases at 5 prices: a $14.99 weekly, monthly at $14.99 and $19.99, and three annual plans at $34.99, $69.99 and $89.99, a 2.6x spread. The cheapest annual is 19% of 12 months at the lowest monthly price, a discount so steep it reads as a nudge away from monthly and weekly. Reviews show the friction. Of the latest 200, 94 (47.0%) mention price, trial or subscription and 86 are negative, with repeated claims that a 3-day trial charged the next day and that the weekly plan is hard to cancel. The sample averages 2.56 stars against a 4.6 store rating, and estimated revenue moved -7.1% over 89 days while downloads rose 4.4%. Smaller apps should treat a weekly entry price as a retention risk, not a conversion win.
4. The measurement gap
Muse has an estimated $1M in lifetime Meta spend, keeps 329 ads active and sends all of them to one App Store page, then sells a $14.99 weekly, two monthly plans and three annuals from $34.99 to $89.99. The question is which language, which market and which video cut bring the user who keeps the $89.99 annual, versus the one who takes the 3-day trial and asks for a refund.
How much does Muse cost?
10 in-app purchases, 5 distinct prices, annual plans from $34.99 to $89.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $14.99 |
|---|---|
| Monthly | $14.99 · $19.99 |
| Annual | $34.99 · $69.99 · $89.99 |
Muse vs the Photo & Video median
| Muse | Median | |
|---|---|---|
| Est. monthly revenue | $819K | $200K |
| Downloads / month | 409K | 60K |
| Meta ads running | 329 | 21 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $34.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What Muse users say about paying
Of 200 reviews from Apr 2025 to Oct 2026, 94 (47.0%) mention price, trial or subscription and 86 of those are negative, most often that a 3-day trial charged early. The sample averages 2.56 stars against the 4.6 store rating.
Latest 200 US reviews, Apr 1, 2025 to Oct 16, 2026
Mention price, trial or subscription
47%94 of 200 reviews, 86 of them 1 or 2 stars
I downloaded Muse because I genuinely wanted to try it out and there was a 3-day free trial, but guess what? They charged me THE NEXT DAY, not even close to the…
I am paying the weekly subscription to have this Ap and while I am loving it and do feel like it’s worth it, there are multiple times that I go through the proc…
How to measure a playbook like Muse's
Muse runs 329 active Meta ads in three languages and 130 Apple Search Ads creatives into one App Store listing, so the measurement job is separating which language and which cut produced the subscriber, not the install.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40+/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 41 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 13 | MuseBigrowth OU | $819K | 329 |
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Vids AIFrequently asked questions about Muse
How much does Muse make?
An estimated $819K a month as of Oct 2026, 4.1x the Photo & Video median of $200K, with a -15.9% change versus the previous period. These are third-party estimates, not figures reported by Bigrowth OU.
How much does Muse cost?
Muse Premium is a subscription with 10 in-app purchases at 5 distinct prices on the US App Store: a $14.99 weekly, monthly at $14.99 or $19.99, and annual at $34.99, $69.99 or $89.99. Reviews describe a 3-day free trial.
How many ads does Muse run?
329 active Meta ads out of 339 found, 15.7x the category median of 21, plus 130 Apple Search Ads creatives. The 13 top ads are 11 video and 2 image, all link to the App Store, and the longest has run 542 days.
How fast is Muse growing?
Installs up, revenue down. Over 89 days estimated downloads went from 393K to 411K (+4.4%) while estimated revenue fell from $885K to $822K a month (-7.1%). Active Meta ads rose from 300 to 343.
Where is Muse most popular?
Its best Photo & Video ranks are #30 in New Zealand, #36 in Italy, #38 in Spain, #41 in Australia and #48 in Canada. Estimated Meta spend goes 62.9% to the United States.
Who makes Muse?
Bigrowth OU develops Muse. The app launched on Nov 6, 2022, is 47 months old, and was last updated on Sep 21, 2026.
Who does Muse advertise to?
Mostly young women: 73.4% of estimated Meta spend targeted women, 54.2% went to ages 25 to 34 and 21.3% to 18 to 24, on a lifetime total of $1M reaching 81.4M people.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.