PicCollage Revenue & Ads
A collage maker for photos and videos with layouts, templates and background removal, for people sharing family and travel photos.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$1M
↑ 0.3% vs prev. period
Downloads / month
203K
↑ 0.3% vs prev. period
Rating
4.8
1.8M ratings · #31 in Ireland
Meta ads running
45
543 found · median 21
PicCollage revenue and downloads trend
Est. monthly revenue
$1.0M ↑ 1.1% in 90 days
Dec 22, 2025: $977KOct 18, 2026
Monthly downloads
203K ↑ 1.1% in 90 days
Dec 22, 2025: 195KOct 18, 2026
Daily third-party estimates, 281 days ending Oct 18, 2026. Revenue changed +4% and downloads +4% over the period. Meta ads live went from 0 to 78 between Aug 24, 2026 and Oct 18, 2026.
PicCollage Meta ads: 45 active, longest running 66 days
Top 13 by days live out of 543 found (6 video and 5 image creatives). Tap any one to open the original in the Meta Ad Library.
#166 days liveApp StoreAd copy“summer is here! give your beach photos a scrapbook collage look in just seconds”Why it workssummer is here! give your beach photos a scrapbook collage look in just seconds, an image ad live 66 days.
#263 days liveApp StoreAd copy“turn your beach photos into a digital scrapbook collage in just a few taps”Why it worksturn your beach photos into a digital scrapbook collage in just a few taps, a video variant, 63 days live.
#355 days liveApp StoreAd copy“turn your summer photos into a digital scrapbook collage in just a few taps”Why it worksturn your summer photos into a digital scrapbook collage in just a few taps, one word changed, 55 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Seasonal Scrapbook Copy for an Audience Over 45
PicCollage: Magic Photo Editor is a collage maker from Cardinal Blue Software, Inc with layouts, animated templates, curved text, AI background removal and doodling. As of Oct 2026 it makes an estimated $1M a month on an estimated 203K downloads, 5.0x the Photo & Video median revenue. 84.6% of Meta spend goes to women in Meta Ad Library spend estimates, and 25.2% of it to ages 55 to 64, with every one of the 13 top ads selling a summer scrapbook collage.
Key takeaways
- 45 active Meta ads out of 543 found, 2.1x the Photo & Video median of 21, plus 190 Apple Search Ads creatives. The 13 top ads split 6 video and 5 image, and all 13 link to the App Store.
- All 9 distinct copy lines in the top 13 are about summer or beach photos turned into a scrapbook collage. The longest-running, an image ad, has been live 66 days; the median is 37.
- Access is sold as in-app purchases, not a confirmed subscription: $4.99 a month, $35.99 a year (60% of 12 monthly payments), plus $0.99 and $1.99 packs such as Glitter Party Backgrounds and XOXO shape pack.
- Meta Ad Library spend estimates show just $4K lifetime reaching 230.7K people. 84.6% of spend targets women, 25.2% goes to ages 55 to 64 and 24.9% to ages 45 to 54.
- Estimated downloads rose 3.8% over 281 days, from 195K to 203K, and estimated revenue rose 3.8% from $977K to $1.0M. Live Meta ads went from 0 to 78 in the 38 days to Oct 18, 2026.
Full teardown
Unlock 10 more Meta ads
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Where PicCollage spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 55-64, taking 25.2% of spend.
Est. spend
$4K
Reach
230.7K
Avg. CPM
$17.52
Ads delivered
566
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 123.0K | $2,615 | 64.7% |
| United Kingdom | 107.7K | $1,427 | 35.3% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What PicCollage does differently
One season, nine ways to say it
9 lines
of copy, all about summer scrapbook collages
Buying women aged 45 and up
84.6%
of estimated Meta spend targets women
Cheap year, paid stickers on the side
$35.99
a year, 60% of twelve monthly payments
The measurement gap
0 to 78
live Meta ads in 38 days, one seasonal theme
1. One season, nine ways to say it
PicCollage's 13 longest-running ads use 9 distinct copy lines, and every one of them is the same idea in different words. Rank 1, an image ad live 66 days, says summer is here! give your beach photos a scrapbook collage look in just seconds. Rank 2, a video at 63 days, says turn your beach photos into a digital scrapbook collage in just a few taps. Others swap beach for summer travels or a picnic. 6 of the 13 are video, 5 image, 0 mention free, and all 13 link to the App Store. Live ad count went from 0 to 78 in 38 days, peaking at 100 on Oct 9, 2026, a seasonal burst rather than an always-on campaign. PicCollage picks one use case for the season and rewrites the sentence, not the strategy.
2. Buying women aged 45 and up
Meta Ad Library spend estimates for PicCollage show a small lifetime budget, $4K, reaching 230.7K people. The targeting is the story. 84.6% of spend goes to women and 14.4% to men. By age, 25.2% goes to 55 to 64, 24.9% to 45 to 54 and 22.1% to 35 to 44, which is the reverse of most app audiences. The United States takes a modeled 64.7% of spend for 53.3% of reach, and the United Kingdom 35.3% of spend for 46.7% of reach. Scrapbooking and holiday photos may explain the fit, and the 1.8M-review base with a 4.8 rating shows the audience has been there for years. PicCollage writes copy like summer is here in that buyer's voice rather than a teenager's.
3. Cheap year, paid stickers on the side
Ten in-app purchases, 4 distinct prices. The main offer is $4.99 a month or $35.99 a year, so the annual plan costs 60% of 12 monthly payments and sits below the $47.99 category median annual price. Around it sit $0.99 and $1.99 items such as Christmas Pattern Backgrounds, Glitter Party Backgrounds, Words and a Remove Watermark and Ads purchase, which let light users spend without committing. Estimated revenue per download is $4.93 on 203K monthly downloads, and the latest 200 reviews average 4.73 with only 12 (6.0%) mentioning price and 5 of those negative. After 183 months the app still grew estimated revenue 3.8% over the last 281 days. Mixing a low annual plan with small one-off packs keeps the paywall from becoming the review topic, and PicCollage's reviews show it.
4. The measurement gap
PicCollage switched on 78 Meta ads in 38 days around one summer scrapbook idea, aimed at women aged 45 and over in the United States and the United Kingdom, while 190 Apple Search Ads creatives run underneath. With a $4.99 month, a $35.99 year and $0.99 sticker packs, the question is which seasonal ad and which market produce an annual buyer rather than one of 203K monthly installs.
How much does PicCollage cost?
10 in-app purchases, 4 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $4.99 |
|---|---|
| Annual | $35.99 |
| Other | $0.99 · $1.99 |
PicCollage vs the Photo & Video median
| PicCollage | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $200K |
| Downloads / month | 203K | 60K |
| Meta ads running | 45 | 21 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $35.99 | $47.99 |
Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›
What PicCollage users say about paying
Only 12 of the latest 200 reviews (6.0%) mention price, a trial or a subscription, and 5 of those are negative, mostly about having to pay for features that used to be free. The sample averages 4.73 stars.
Latest 200 US reviews, Oct 4, 2026 to Oct 16, 2026
Mention price, trial or subscription
6%12 of 200 reviews, 5 of them 1 or 2 stars
You have to pay a subscription to make collages now. Lol, deleted.
Pretty good! I just wish we didn’t have to pay for most of it
How to measure a playbook like PicCollage's
PicCollage runs 45 live Meta ads on one summer scrapbook theme to women aged 45 and over, mostly in the United States, so the question is which ad and market produce a $35.99 annual buyer, not just an install.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 281 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Photo & Video apps by estimated revenue
All 41 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  SCRLAppostrophe AB | $4M | 1,900 |
| 2 |  AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | $4M | 180 |
| 3 |  ReminiBending Spoons Apps ApS | $3M | 92 |
| 4 |  WinkMeitu Technology Co., Ltd. | $2M | 517 |
| 5 |  PhotoroomPhotoroom | $2M | 1,600 |
| 9 | PicCollageCardinal Blue Software, Inc | $1M | 45 |
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MuseFrequently asked questions about PicCollage
How much does PicCollage make?
An estimated $1M a month as of Oct 2026, 5.0x the Photo & Video median of $200K, with estimated revenue per download at $4.93. These are third-party estimates, not figures reported by Cardinal Blue Software, Inc.
How much does PicCollage cost?
Access is sold through 10 in-app purchases on the US App Store: $4.99 a month or $35.99 a year, plus $0.99 and $1.99 packs such as backgrounds, shapes and a Remove Watermark and Ads purchase.
How many ads does PicCollage run?
45 active Meta ads out of 543 found, 2.1x the Photo & Video median of 21, plus 190 Apple Search Ads creatives. The 13 top ads split 6 video and 5 image, all link to the App Store, and the longest has run 66 days.
How fast is PicCollage growing?
Slowly, after 183 months: estimated downloads rose 3.8% over 281 days, from 195K to 203K, and estimated revenue rose 3.8% from $977K to $1.0M, both peaking on Oct 18, 2026.
Where is PicCollage most popular?
Its best category ranks are #31 in Ireland, #39 in the United Kingdom, #40 in Germany, #46 in New Zealand and #48 in Australia. Meta spend goes 64.7% to the United States and 35.3% to the United Kingdom.
Who does PicCollage advertise to?
Meta Ad Library spend estimates show $4K lifetime reaching 230.7K people. 84.6% targets women, and 25.2% of spend goes to ages 55 to 64 with 24.9% to ages 45 to 54.
Who makes PicCollage?
Cardinal Blue Software, Inc develops PicCollage: Magic Photo Editor. The app launched on Jul 13, 2011, is 183 months old, holds a 4.8 rating across 1.8M reviews and was last updated on Oct 6, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.