Calo Revenue & Ads
An AI calorie counter from Next Vision Limited that logs meals from photos and builds meal plans for weight goals.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPricing play
Est. monthly revenue
$864K
↑ 7.9% vs prev. period
Downloads / month
323K
↑ 42.4% vs prev. period
Rating
4.7
26.3K ratings · #21 in United Kingdom
Meta ads running
1,400
1,205 found · median 28
Calo revenue and downloads trend
Est. monthly revenue
$704K ↑ 11.1% in 90 days
Nov 19, 2025: $273KOct 18, 2026
Monthly downloads
201K ↑ 11.1% in 90 days
Nov 19, 2025: 78KOct 18, 2026
Daily third-party estimates, 328 days ending Oct 18, 2026. Revenue changed +158% and downloads +158% over the period. Meta ads live went from 1329 to 1307 between Aug 25, 2026 and Oct 17, 2026.
Calo Meta ads: 1,400 active, longest running 359 days
Top 13 by days live out of 1,205 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1359 days liveWeb linkAd copy“輕鬆追蹤熱量，享受美味餐點！ 依照你的減重目標，量身打造專屬餐點計畫”Why it worksChinese line: easily track calories, enjoy tasty meals, plans built for your weight goal; video, 359 days, web.
#2359 days liveWeb linkAd copy“輕鬆追蹤熱量，享受美味餐點！ 依照你的減重目標，量身打造專屬餐點計畫”Why it worksSame Chinese meal-plan promise on a second video; the ads have run 359 days, web link.
#3359 days liveWeb linkAd copy“輕鬆追蹤熱量，享受美味餐點！ 依照你的減重目標，量身打造專屬餐點計畫”Why it worksThird Chinese clip with the identical line; 359 days as well, the oldest set, web landing.
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An Annual Plan at 17% of Twelve Months, 1400 Video Ads
Calo is an AI calorie counter from Next Vision Limited that reads a meal from a photo, tracks intake and builds personalized meal plans for weight goals. As of Oct 2026 it makes an estimated $864K a month from 323K downloads, 14.4x the Health & Fitness median revenue of $60K on 16.1x the median downloads. The cheapest yearly plan at $19.99 costs 17% of 12 monthly payments at $9.99, the same price as the quarterly, behind 1400 active Meta ads.
Key takeaways
- 1400 active Meta ads, 50.0x the Health & Fitness median of 28, with 1205 found and 294 Apple Search Ads creatives. The longest runner is 359 days old and the median of the top 13 is 333 days.
- All 13 top ads are video and 4 copy lines cover them in Chinese, Spanish and English: easily track calories and enjoy delicious meals, tailored meal plans for your weight loss goals. 10 of 13 link to the web, 2 to Google Play.
- 7 prices across 10 in-app purchases: $3.99 weekly, $9.99 monthly, $19.99 quarterly and 5 annual tiers from $19.99 to $59.99, a 3.0x spread. The cheapest annual is 17% of 12 monthly payments.
- Meta Ad Library spend estimates of $660K lifetime reached 45.7M people, a modeled 65.8% in the United States, 9.22% in the United Kingdom, 7.84% in France and 5.19% in Italy. Ages 35-44 take 39.0% and 45-54 take 35.3%.
- Over 328 days to Oct 18, 2026 estimated downloads rose 158.4% from 78K to 201K a month and estimated revenue rose 158.4% from $273K to $704K. The latest 200 reviews average 4.71 stars with 171 five-star and only 6 negative paying mentions.
Full teardown
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Where Calo spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 39.0% of spend.
Est. spend
$660K
Reach
45.7M
Avg. CPM
$14.44
Ads delivered
1365
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 20.4M | $434,184 | 65.8% |
| France | 5.3M | $51,722 | 7.84% |
| Italy | 4.8M | $34,218 | 5.19% |
| United Kingdom | 4.6M | $60,834 | 9.22% |
| Poland | 3.7M | $19,114 | 2.90% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Calo does differently
A year for the price of a quarter
17%
cheapest annual versus 12 monthly payments
1400 ads, one message, year-long runs
50.0x
the category median for active Meta ads
Older buyers, mostly American, 158.4% growth
39.0%
of Meta spend goes to ages 35-44
The measurement gap
1.3K
active Meta ads held for 37 days
1. A year for the price of a quarter
Calo Premium comes in 10 in-app purchases at 7 prices: $3.99 a week, $9.99 a month, $19.99 a quarter and 5 annual tiers at $19.99, $29.99, $39.99, $47.99 and $59.99, a 3.0x spread. The oddity is the overlap. A year at $19.99 costs exactly what a quarter costs and 17% of 12 monthly payments, so on the paywall the annual looks like the only sane choice. Five annual prices for one product suggests heavy testing by cohort or country, with the $59.99 tier near the Health & Fitness median annual of $49.99 as full price and $19.99 as the floor. Estimated revenue per download is $2.67 on 323K installs. Recent reviews average 4.71 stars and one buyer says the cheap yearly plan is why they paid. Smaller apps can test a deep annual floor, but should keep the full price visible.
2. 1400 ads, one message, year-long runs
Calo runs 1400 active Meta ads against a Health & Fitness median of 28, and yet the 13 oldest say one thing in three languages: easily track calories and enjoy delicious meals, tailored meal plans designed for your weight loss goals. Chinese versions lead at 359 days, Spanish ones run 326 to 328 days and appear 6 times, the English pair runs 333 and 334 days to Google Play. All 13 are video, 10 of 13 link to the web and the median age is 333 days. Volume did not come from churning creative: the count sat at 1.3K through the 37 days to Oct 17, 2026, peaking at 1.4K. One promise, translated, in hundreds of clips, left running for a year, is the pattern. Calo picked the sentence, made many videos and stopped touching the winners.
3. Older buyers, mostly American, 158.4% growth
Meta Ad Library spend estimates put Calo's lifetime spend at $660K, reaching 45.7M people. The split is older than a typical fitness app: 35-44 takes 39.0%, 45-54 takes 35.3% and 55-64 takes 18.5%, almost even by gender at 50.9% women. Spend goes a modeled 65.8% to the United States, 9.22% to the United Kingdom, 7.84% to France and 5.19% to Italy. Chart ranks follow the European spend, #21 in Health & Fitness in the United Kingdom, #27 in Sweden, #33 in Denmark, #36 in Italy and #39 in Canada. Over 328 days to Oct 18, 2026 estimated downloads rose 158.4% from 78K to 201K and estimated revenue rose 158.4% from $273K to $704K. Calo aims at people over 35 managing weight, not the default young buyer.
4. The measurement gap
Calo keeps around 1.3K Meta ads live, sends 10 of 13 top ads to the web, spends 65.8% in the United States and sells a $19.99 year next to a $9.99 month. Which clip, which country and which paywall tier produces a subscriber who logs meals past the first month, rather than an installer who photographs one plate and stops?
How much does Calo cost?
10 in-app purchases, 7 distinct prices, annual plans from $19.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 |
|---|---|
| Monthly | $9.99 |
| Quarterly | $19.99 |
| Annual | $19.99 · $29.99 · $39.99 · $47.99 · $59.99 |
Calo vs the Health & Fitness median
| Calo | Median | |
|---|---|---|
| Est. monthly revenue | $864K | $60K |
| Downloads / month | 323K | 20K |
| Meta ads running | 1,400 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $19.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Calo users say about paying
Of the latest 200 reviews, 14 (7.0%) mention price, trial or subscription and only 6 are negative; the sample averages 4.71 stars with 171 five-star, and the paying mentions are mostly grateful for a cheap yearly plan.
Latest 200 US reviews, Sep 18, 2026 to Oct 16, 2026
Mention price, trial or subscription
7%14 of 200 reviews, 6 of them 1 or 2 stars
First, I am not one to pay for an app. But, when I saw I could pay $20 for a one yr membership, I added the app to help track my progress and to keep me on trac…
I’ve used other calorie counters and never stuck with them. Calo: Ai has been my game changer! I’m on day 48 and still super motivated. I want to log everything…
How to measure a playbook like Calo's
Calo runs 1400 active Meta ads to the web with 65.8% of $660K in spend in the United States and five annual tiers, so each Premium year needs tracing to a clip, a country and a price.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 328 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 15 | CaloNext Vision Limited | $864K | 1,400 |
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BetterMe Well-Being CoachFrequently asked questions about Calo
How much does Calo make?
An estimated $864K a month as of Oct 2026, up 7.9% versus the previous period and 14.4x the Health & Fitness category median of $60K. These are third-party estimates, not figures reported by Next Vision Limited.
How much does Calo cost?
Calo lists 10 in-app purchases at 7 prices on the US App Store: Premium at $3.99 a week, $9.99 a month, $19.99 a quarter, and yearly at $19.99, $29.99, $39.99, $47.99 or $59.99. The cheapest year is 17% of 12 monthly payments.
How many ads does Calo run?
1400 active Meta ads, 50.0x the Health & Fitness median of 28, with 1205 found and 294 Apple Search Ads creatives. All 13 top ads are video, 10 link to the web, and the oldest have run 359 days.
How fast is Calo growing?
Over 328 days to Oct 18, 2026, estimated downloads rose 158.4% from 78K to 201K a month and estimated revenue rose 158.4% from $273K to $704K, with both peaking on Oct 15, 2026. The headline estimate is up 42.4% on downloads versus the previous period.
Where is Calo most popular?
Its best Health & Fitness ranks are #21 in the United Kingdom, #27 in Sweden, #33 in Denmark, #36 in Italy and #39 in Canada. Meta spend goes 65.8% to the United States and 9.22% to the United Kingdom.
Who makes Calo?
Next Vision Limited develops Calo. The app launched on Apr 11, 2023, making it 42 months old, and was last updated on Sep 22, 2026.
Who does Calo advertise to?
An older audience split almost evenly by gender, 50.9% women: 35-44 takes 39.0% of Meta spend, 45-54 takes 35.3% and 55-64 takes 18.5%. Meta Ad Library spend estimates come to $660K lifetime.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.