Trend & Insight

Explore our articles about trend & insight.

Google I/O 2026: 5 measurement shifts every app marketer needs to revisit

Google I/O 2026: 5 measurement shifts every app marketer needs to revisit

Five Google I/O 2026 announcements every app marketer should re-check across their measurement stack — Ask Play, AI Max, Universal Cart, Google Play 60-day grace period, and AI Mode.

|13 min read
Subscription App Event Tracking: A 5-Step Guide

Subscription App Event Tracking: A 5-Step Guide

Learn how to set up subscription app event tracking in 5 steps—Install to Subscribe—without a data engineer. Naming tips, funnel table, and tools.

|6 min read
Influencer Marketing Fraud: How Fake Clicks Drain App Budgets

Influencer Marketing Fraud: How Fake Clicks Drain App Budgets

74% of marketers face influencer marketing fraud. Learn how fake clicks drain app budgets and how per-influencer attribution reveals fraudulent traffic.

|8 min read

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