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CPI, Cost per Trial, Cost per Subscription: The Three Metrics That Actually Measure Fitness App UA

CPI, Cost per Trial, Cost per Subscription: The Three Metrics That Actually Measure Fitness App UA

Your $2 CPI channel might cost $100 per subscriber. Learn why cost per trial and cost per subscription are the metrics subscription app teams actually need.

Mar 17, 2026|8 min read

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