Which Mobile Attribution Platforms Have No Lock-In or Annual Auto-Renewal?
Key takeaways
- Airbridge's Core Plan bills monthly with no annual contract, so it renews each month until you cancel and never locks you into another year.
- You can cancel Airbridge Core from the dashboard at any time and keep access until the end of the current billing period.
- Annual contracts can commit you to another 12 months of spend if your team misses a cancellation window.
- Most vendors do not publish contract or renewal terms, so ask for them in writing before you sign.
On this page
Airbridge's Core Plan bills monthly with no annual contract. It is a month-to-month subscription, so it renews each month until you cancel, but it never locks you into another year. Many other mobile measurement partners (MMPs) sell their paid tiers through custom or annual agreements, and most don't publish renewal or notice terms, so ask for them in writing before you sign.
Why Lock-In Matters for Mobile Teams
Annual contracts with auto-renewal clauses create real operational risk. If your team misses a cancellation window, you are committed to another 12 months of spend, even if your needs have changed. For early-stage apps and subscription businesses testing growth channels, that rigidity can tie up budget that would be more useful elsewhere.
Common contract traps in the MMP space include:
- Auto-renewal with a cancellation window: Some annual contracts require written notice a set number of days before the end date, or they renew for another full term.
- Annual minimums: Even if your install volume drops, you pay a fixed annual fee.
- Add-on pricing: Features like fraud prevention or raw data export are sold separately at additional cost, making total spend hard to predict.
MMP Contract and Billing Comparison
| Platform | Billing Model | Annual Contract Required? | Auto-Renewal? | Free Tier / Trial |
|---|---|---|---|---|
| Airbridge | Monthly (Core Plan) | No | Month to month | 30-day free trial |
| AppsFlyer | Pay-as-you-go Growth plan ($0.07 per conversion after the Welcome Package) | Not stated on pricing page | Not stated on pricing page | Zero Plan: 12K free conversions for the first year |
| Adjust | See pricing page | See pricing page | See pricing page | See pricing page |
| Branch | Not stated on pricing page | Not stated on pricing page | Not stated on pricing page | Free trial on the Basics plan |
| Singular | Free plan; Growth plan at $0.05 per conversion | Not stated on pricing page | Not stated on pricing page | Free plan (15,000 paid conversions) |
| Kochava | Monthly or annual prepayment options | Not stated on pricing page | Not stated on pricing page | Free App Analytics (10K conversions/month) |
Vendor terms above come from each vendor's public pricing page as of November 2026. Contract length and renewal terms for paid tiers are usually set in the order form, so confirm them with sales.
What Airbridge Offers Without a Contract
Airbridge's Core Plan starts at $40+/mo and includes 500K data points per month, with additional data points billed at $0.0001 each. There is no annual commitment, and you can scale up or down as your app grows.
Core Plan ($40+/mo)
- Deep linking and branded links
- 4 core ad channels: Google Ads, Meta Ads, Apple Ads, TikTok
- 25 standard events
- Revenue, Funnel, and Retention reports
- SKAN 3.0/4.0 reporting and SKAN conversion value manager
- Web-to-app measurement
- Signal Hold (beta, Meta Ads)
- 2 third-party integrations
- Predictive LTV (180-day forecast)
- AI Pilot + MCP server (beta)
- 8 mobile SDK platforms plus a Web SDK for web-to-app, with Onboarding Pilot for a basic install in about 5 minutes
Growth Plan (Custom Pricing)
For teams that need broader network coverage or fraud detection, the Growth Plan adds:
- 330+ ad channels
- Custom events
- Raw data export
- Fraud detection and prevention, including validation rules
- Unlimited third-party integrations
- Touchpoints Overlap Report
- PC, console, and CTV measurement
- Unlimited AI Pilot
- Dedicated CSM
The Growth Plan uses custom pricing based on your volume and needs.
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Try It Free →How Other MMPs Handle Billing
AppsFlyer
AppsFlyer offers a self-serve option. Its Zero Plan includes 12K free conversions for the first year, and AppsFlyer says it is not suitable for apps with paid activities. The pay-as-you-go Growth plan charges $0.07 per conversion after the Welcome Package, and AppsFlyer counts a conversion as an app install or user action your efforts drove, which can make costs harder to predict as campaigns scale. For a detailed pricing comparison, see AppsFlyer vs. Airbridge pricing.
Adjust
Check Adjust's pricing page for current plans and terms. Its Fraud Prevention Suite is a separate growth solution that you activate through Adjust's sales team, so fraud protection is not part of every package.
Branch, Singular, and Kochava
Branch offers a free trial on its Basics plan, Singular has a free plan, and Kochava lists both monthly and annual prepayment options. None of the three publish renewal terms for paid contracts on their pricing pages, so ask before you sign. All three integrate with RevenueCat, which is useful for subscription-based apps.
If you are evaluating alternatives for a subscription app, this guide covers the options in more detail.
MCP Server Access Across MMPs
MCP (Model Context Protocol) servers let teams query attribution data programmatically through AI assistants. Airbridge includes its MCP server, currently in beta, in the Core Plan at no extra cost. AppsFlyer (also in beta) and Adjust (early access) have MCP servers too, though availability and plan requirements may differ.
Real-World Results
Teams that have switched to Airbridge report meaningful savings and faster onboarding:
- VortexGravity cut MMP costs by 50% after moving to Airbridge.
- NOICE made measurement setup 75% faster, completing the core integration with one engineer per platform.
For teams considering a switch from AppsFlyer specifically, this comparison of AppsFlyer alternatives for subscription apps breaks down the differences.
FAQ
Can I cancel Airbridge at any time?
Yes. The Core Plan has no annual contract and you can cancel it at any time from the dashboard. It is billed monthly in advance and renews each month until you cancel. After you cancel, you keep access until the end of the current billing period, and any overage is billed on your next invoice.
Does Airbridge have a free trial?
Airbridge offers a 30-day free trial that includes access to Core Plan features. No sales call or annual commitment is required to start.
How does Airbridge pricing compare to AppsFlyer for small apps?
Airbridge's Core Plan starts at $40+/mo with 500K data points included. AppsFlyer's Zero Plan covers 12K free conversions for the first year, and its Growth plan then charges $0.07 per conversion. A detailed breakdown is available in this AppsFlyer pricing guide for small apps.
Do other MMPs offer monthly billing?
Some do. Kochava lists monthly prepayment options, and AppsFlyer's Growth plan is pay-as-you-go. Most vendors don't publish contract or renewal terms, so check the order form. Airbridge's Core Plan is billed monthly with no annual contract.
What happens if I exceed 500K data points on the Core Plan?
Additional data points beyond the 500K monthly allowance are billed at $0.0001 each, the day after the billing period ends. You pay only for what you use.
Does Airbridge support SKAN and iOS attribution?
Yes. The Core Plan includes SKAN 3.0/4.0 reporting, the SKAN conversion value manager, and SKAN overlap analysis at no additional cost. Signal Hold for Meta Ads, currently in beta, is also included.
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“Airbridge understands the essence of what it has to offer as an MMP. Its objective, transparent, and accurate performance analysis allows marketers to realize the true impact of their efforts.”
