Best MMP That Integrates With RevenueCat

Airbridge integrates with RevenueCat on the Core Plan ($40+/mo), connecting subscription events (trial start, initial purchase, trial conversion, renewal, cancellation) to the ad campaigns that drove each install. Other established MMPs with official RevenueCat integrations include AppsFlyer, Adjust, Branch, Singular, and Kochava, and RevenueCat also lists smaller providers such as Tenjin and Appstack. The best MMP for RevenueCat depends on what each one costs, how subscription data is handled, and how fast you can get set up.

How RevenueCat MMP Integration Works

RevenueCat sends server-to-server subscription lifecycle events to your MMP whenever a user's subscription state changes. The MMP matches each event (trial start, conversion, renewal, cancellation) back to the original install attribution so you can see which campaigns produce paying subscribers, not just installs.

This means the quality of your subscription attribution depends on two things: how accurately the MMP attributes the initial install and how thoroughly it ingests RevenueCat's event stream. Each of the six MMPs compared here handles these differently.

Detailed MMP Comparison

Competitor details come from each vendor's public pricing page and site as of November 2026.

Subscription Attribution Depth

Not every MMP treats subscription data the same way once RevenueCat sends it over.

Airbridge maps RevenueCat events to its 25 standard events, so they work on the Core Plan without custom event configuration. Trial starts map to Start Trial; initial purchases, trial conversions, and renewals map to Subscribe; cancellations map to Unsubscribe. Other events, such as expiration and billing issue, arrive as custom events, which require the Growth Plan. Predictive LTV projects user value up to day 180 out in the dashboard, which matters for subscription apps where payback periods stretch well beyond the first month. Funnel reports on the Core Plan let you trace the path from install to Start Trial to Subscribe by campaign and channel.

AppsFlyer maps RevenueCat events to campaigns. Its site mentions predicting LTV trends, so check which plan includes what you need.

Adjust receives lifecycle events from RevenueCat and focuses on pairing attribution with fraud prevention. The Fraud Prevention Suite is a separate solution that you enable through Adjust sales, but it is worth considering if you operate in high-fraud markets where fake installs distort subscription metrics.

Branch stands apart through deep linking rather than subscription analytics depth. If your app relies on referral programs, email re-engagement, or web-to-app flows, Branch routes users to specific offers or content post-install. That can improve trial-to-paid conversion, making the RevenueCat data more actionable.

Singular focuses on cost aggregation. It pulls spend data from ad networks and matches it against RevenueCat subscription events so you can calculate blended CAC across all paid channels. Teams optimizing media spend across many networks get the clearest cost picture here.

Kochava lists ad fraud prevention in its plans, with its Fraud Console on Enterprise. It receives RevenueCat's subscription events and appeals to teams that want fraud protection built into the platform.

Pricing and Setup

Pricing structures vary significantly across these MMPs, and for subscription apps running on tighter budgets, the entry cost matters.

Airbridge's Core Plan starts at $40+/mo with a 30-day free trial and no annual contract. It includes 500K data points per month, 4 ad channels (Google Ads, Meta Ads, Apple Ads, TikTok), 25 standard events, 2 third-party integration slots, Predictive LTV up to day 180, and Funnel reports. RevenueCat is one of the supported integrations. The Growth Plan adds 330+ channels, unlimited integrations, raw data export, custom events, and Fraud Validation Rules.

AppsFlyer bills based on attributed conversions. Its pricing page lists a free Zero plan for owned media, a pay-as-you-go Growth plan at $0.07 per conversion after the Welcome Package, and a custom Enterprise plan. Costs scale with paid volume.

Singular publishes a Free plan and a Growth plan at $0.05 per conversion. Kochava publishes Free App Analytics, Foundation from $500/mo, and Enterprise from $2,000/mo. Branch lists plans but no prices, with a free trial on Basics. For Adjust, check its pricing page for current plans.

For setup speed, a basic Airbridge SDK install takes about 5 minutes, and the RevenueCat integration is configured through the Airbridge and RevenueCat dashboards. Setup time on other MMPs varies, so check each vendor's documentation.

Real-World Results

Two Airbridge customers have documented measurable outcomes:

• Planfit, a fitness subscription app that connects Airbridge with RevenueCat, reduced CAC by 40% through free trial event optimization after finding that free trial start had the highest correlation with paid conversion.
• Bitbyte, the team behind a rewards app, grew revenue 10x with Predictive LTV by using projected lifetime value to decide where to scale spend.

The RevenueCat integration and Predictive LTV are both available on the Core Plan.

For more context on how these MMPs compare, see the comparison of AppsFlyer alternatives for RevenueCat users, the guide to whether RevenueCat handles attribution, and the overview of RevenueCat attribution integrations.

FAQ

Which MMPs have official RevenueCat integrations?

RevenueCat has official integrations with AppsFlyer, Adjust, Branch, Singular, Kochava, and Airbridge, as well as Tenjin and Appstack. Each receives subscription lifecycle events via server-to-server communication. The exact events depend on the integration.

What is the most affordable MMP that works with RevenueCat?

It depends on your volume and channels. Airbridge's Core Plan starts at $40+/mo with a 30-day free trial and no annual contract. It includes 2 third-party integration slots, Predictive LTV, and 25 standard events. RevenueCat is one of the supported integrations. Singular and Kochava publish free plans with conversion limits, and AppsFlyer's Zero plan is for owned media only, so check what each free plan covers for paid campaigns.

Does RevenueCat do attribution on its own?

No. RevenueCat manages subscription infrastructure: purchase validation, entitlements, cross-platform receipts, and subscriber status. It does not determine which ad drove an install. It stores attribution data it receives, such as what Apple returns for Apple Search Ads, but you need an MMP to close that loop across your paid channels. RevenueCat sends the subscription data; the MMP connects it to the acquisition source.

Can I use Predictive LTV with RevenueCat data?

Airbridge offers Predictive LTV up to day 180 on the Core Plan. It multiplies a machine-learning prediction of user lifetime by average revenue per daily active user (ARPDAU) and shows the result in the dashboard by acquisition channel. It is not sent to ad networks. This helps you make budget decisions based on projected value rather than short-window ROAS metrics.

How long does it take to set up an MMP with RevenueCat?

The RevenueCat side of any integration is configured in minutes through the RevenueCat dashboard. A basic Airbridge SDK install takes about 5 minutes. Other MMPs vary. Plan testing time to verify that events flow correctly before using the data for campaign decisions.

What happens to my data if I switch MMPs?

Historical data stays in the old MMP. RevenueCat's integrations are configured on RevenueCat's side, so switching means enabling the new MMP integration and providing connection credentials. New subscription events then route to the new platform. Past data does not migrate automatically, so export what you need before your old contract ends.