Do Any Mobile Attribution Platforms Offer a Real Free Trial?

Yes. Airbridge offers a 30-day free trial of its Core Plan with every Core Plan feature enabled, and you can start it without a card or a sales call. Most other mobile measurement platforms (MMPs) either gate access behind a sales call, offer a permanently limited free tier, or require you to commit before seeing real data.

Why Most MMPs Don't Offer a True Free Trial

Mobile attribution is a high-stakes infrastructure decision. Once you integrate an SDK, switch costs are real. That's exactly why trying a platform with your own data matters, and why it's frustrating that most MMPs make it difficult.

The typical experience looks like this: you land on a pricing page, click "Get Started," and end up on a form that routes you to a sales team. Days pass. By the time you get access, you've already spent more time on procurement than on evaluation.

Some platforms do offer a free tier, but there's an important distinction to understand before comparing options.

Free Tier vs. Free Trial: Why the Difference Matters

A free tier gives you permanent access to a limited version of a product. It's useful for exploring the interface, but critical features (like advanced attribution models, analytics" class="glossary-link" title="Predictive Analytics">predictive analytics, or certain integrations) are often locked behind paid plans.

A free trial gives you full access to a paid plan for a limited time. You get to test every feature with real data, real campaigns, and real attribution logic before deciding whether to pay.

For evaluating an MMP, the free trial model is far more useful. Attribution platforms only prove their value when actual data is flowing through them: impressions, clicks, installs, and post-install events across your live campaigns.

Comparison: MMP Trial and Free Tier Availability

Platform	Free Option	Duration	What's Included	Credit Card Required	Key Limitations
Airbridge	Free trial (Core Plan)	30 days	Full Core features: 4 ad channels, 25 standard events, deep linking, Predictive LTV, SKAN 3.0/4.0, AI Pilot	No	With a card on file, becomes a paid subscription ($40+/mo) after the trial, billed monthly with no annual contract. Without a card, access stops and you aren't charged
AppsFlyer	Free tier (Zero Plan)	First year	12K free conversions for the first year, plus 30 days of select add-ons	Not stated	AppsFlyer says Zero is not suitable for apps with paid activities (pricing page)
Adjust	Check pricing page	Not stated	Not stated	Not stated	Check Adjust's pricing page for current trial availability
Branch	Free trial (Basics plan)	Not stated	Basics plan features	Not stated	Branch says advanced features like multi-touch attribution need the Essentials or Enterprise plan (pricing page)
Singular	Free plan	Not stated	15,000 paid conversions	No (per Singular)	Higher volume moves to the paid Growth plan (pricing page)

What Airbridge's 30-Day Free Trial Includes

During the trial, you get access to the full Core Plan, not a stripped-down demo environment. Here's what that means in practice:

Attribution Across Major Ad Channels

The Core Plan connects to 4 channels: Google Ads, Meta Ads, Apple Ads, and TikTok. These cover the majority of mobile ad spend for most apps, which means you can run a meaningful evaluation with real campaign data.

25 Standard Events and Deep Linking

You can track 25 standard events out of the box (installs, sign-ups, purchases, and more), plus set up deep linking to route users to specific in-app content. This is enough to evaluate whether Airbridge's attribution logic and data model work for your app.

Predictive LTV and SKAN 4.0

The trial includes Predictive LTV modeling (shown in the Airbridge dashboard) and SKAN 3.0/4.0 support, including the SKAN conversion value manager. You get to see how these features perform with your actual data before committing.

AI Pilot and MCP Integration

AI Pilot is included, along with the Airbridge MCP (Model Context Protocol) server, which is currently in beta. Together they give you AI-assisted analysis and natural language querying of your attribution data during the trial.

Practical Setup

A basic Airbridge SDK install takes about 5 minutes with Onboarding Pilot, and the Core Plan includes 2 third-party integrations. There's no annual contract. After the 30-day trial, the Core Plan runs $40+/mo with 500K data points per month and $0.0001 per data point overage.

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Real Results from Airbridge Customers

Companies that have gone through Airbridge's onboarding report tangible results:

NOICE, a live entertainment platform, estimates its Airbridge setup was about 75% faster than other measurement SDK integrations of similar scope, and completed the core integration with one engineer per platform. (Read the case study)
Planfit, a fitness app, used Airbridge's attribution data to optimize toward free trial starts instead of installs and reduced their customer acquisition cost (CAC) by 40%. (Read the case study)

How to Evaluate an MMP During a Free Trial

If you're testing any attribution platform, Airbridge or otherwise, here's what to focus on during a trial period:

Connect your primary ad channels and verify that attribution data matches what you see in your ad platform dashboards.
Set up your key conversion events (installs, registrations, purchases) and check that they fire correctly.
Test deep linking flows across iOS and Android to ensure users land where they should.
Review SKAN postback data if you run iOS campaigns, to see how the platform handles Apple's privacy framework.
Evaluate the reporting interface. Can your team actually find and use the data they need without constant support?

A 30-day window is enough to cover all of these steps with real campaign data.

FAQ

Is AppsFlyer's free tier the same as a free trial?

No. AppsFlyer's Zero Plan is a free tier with 12K free conversions for the first year, and AppsFlyer says it is not suitable for apps with paid activities. It's not a time-limited trial of a full-featured paid plan. Airbridge's 30-day trial gives you access to all Core Plan features without conversion caps during the trial period. For a deeper comparison, see AppsFlyer vs. Airbridge pricing.

Do I need a credit card to start Airbridge's free trial?

No. The trial starts when you create your organization, without a card or a sales call. You can add a card later under Organization > Plan & Usage. Without a card, you aren't charged when the trial ends, but you'll need one to keep using the Core Plan. It starts at $40+/mo.

Can I evaluate real campaign data during the trial, or is it a sandbox?

Airbridge's trial runs on the full Core Plan, not a sandbox. You connect your actual ad channels (Google Ads, Meta Ads, Apple Ads, TikTok), install the SDK in your app, and see real attribution data from live campaigns.

How long does it take to set up Airbridge?

A basic SDK install takes about 5 minutes with Onboarding Pilot. For a step-by-step walkthrough, see how to set up the Airbridge SDK and send your first event.

What happens after the 30-day trial ends?

If you added a card, the Core Plan becomes a paid subscription at $40+/mo, billed monthly in advance, with 500K data points per month and $0.0001 per additional data point. There's no annual contract. To stop before that, cancel during the trial and it ends on the trial's last day.

If you didn't add a card, you aren't charged. The trial ends, and the dashboard is blocked until you resume the plan.

How does Airbridge's pricing compare to AppsFlyer for small apps?

Airbridge's Core Plan starts at $40+/mo with straightforward data-point-based pricing. For a detailed comparison of how costs scale for smaller apps, see AppsFlyer pricing for small apps.