ROXFIT Revenue & Ads
An iOS training and race analytics app for hybrid athletes, with an AI workout builder and a race planner.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$78K
flat vs prev. period
Downloads / month
50K
↑ 150.0% vs prev. period
Rating
4.8
4.3K ratings · #78 in Denmark
Meta ads running
156
276 found · median 28
ROXFIT Meta ads: 156 active, longest running 44 days
Top 12 by days live out of 276 found (7 video and 5 image creatives). Tap any one to open the original in the Meta Ad Library.
#144 days liveGoogle PlayAd copy“Prove to yourself how far you can go. Train, track, and crush your next HYROX race.”Why it worksProve how far you can go, crush your next HYROX race; video, 44 days, Google Play.
#244 days liveApp StoreAd copy“Prove to yourself how far you can go. Level up your daily workouts and crush your next race.”Why it worksSame challenge line with level up your daily workouts; image, 44 days, App Store.
#344 days liveApp StoreAd copy“Prove to yourself how far you can go. Level up your daily workouts and crush your next race.”Why it worksSame daily workouts version on a second image, 44 days, App Store link.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
One Race Line Across a Hybrid Athlete Ad Push
ROXFIT is a training and race analytics app from ROXFIT Limited for hybrid athletes, including people who race HYROX. As of Oct 2026 it makes an estimated $78K a month on 50K downloads, 1.3x the Health & Fitness median. 156 active Meta ads, 5.6x the category median, and every one of them runs on just 2 copy lines.
Key takeaways
- Downloads are up 150.0% versus the previous period, while revenue is flat at 0.0%.
- ROXFIT runs 156 active Meta ads, 5.6x the Health & Fitness median of 28, and active ads peaked at 217 on Oct 15, 2026.
- All 12 top ads use one of 2 lines, both starting prove to yourself how far you can go. Eight link to the App Store and 4 to Google Play.
- The app sells only two plans: Ultra Monthly at $15.99 and Ultra Annual at $79.99, which is 42% of 12 monthly payments.
- Its best chart ranks are #78 in Denmark, #81 in Finland and #92 in Norway.
Full teardown
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Where ROXFIT spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 43.3% of spend.
Est. spend
$2K
Reach
125.6K
Avg. CPM
$12.74
Ads delivered
276
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 45.0K | $956.61 | 59.8% |
| Poland | 27.5K | $140.83 | 8.80% |
| France | 17.0K | $166.00 | 10.4% |
| United Kingdom | 10.1K | $134.08 | 8.38% |
| Denmark | 3.6K | $34.18 | 2.14% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What ROXFIT does differently
Two lines, many formats
2
copy lines across the top 12 ads
An ad push that doubled installs
83.5%
growth in active Meta ads over 28 days
One plan, two lengths
42%
annual price versus 12 months at $15.99
The measurement gap
156
active Meta ads on two copy lines
1. Two lines, many formats
ROXFIT's top 12 Meta ads use just 2 lines. Both open with prove to yourself how far you can go. One ends level up your daily workouts and crush your next race, and runs on 8 ads. The other names the event: train, track, and crush your next HYROX race. The mix is 7 video and 5 image, and the ads have run 44 days. The HYROX line goes with the video ads that link to Google Play, while the general line goes to the App Store. With 156 active ads, 5.6x the category median, the team is testing formats and audiences, not words. ROXFIT pairs one challenge line, one version that names the event, and many visuals.
2. An ad push that doubled installs
Active Meta ads rose from 85 to 156 over 28 days, up 83.5%, and peaked at 217 on Oct 15, 2026. Downloads followed. They went from 20K to 50K in the 89 day trend window, up 151.7%, and are up 150.0% versus the previous period. Revenue did not move: it is flat at 0.0% versus the previous period. Revenue per download is $1.56, so the new installs have not paid yet. The push may be timed before race season, when new athletes start trials. Meta Ad Library spend estimates put lifetime spend at $2K, with 59.8% in the United States and smaller shares in France, Poland and the United Kingdom. For ROXFIT, the real read on this push comes a full billing cycle later, not the week of the spike.
3. One plan, two lengths
ROXFIT sells 5 in-app purchases at just 2 prices: Ultra Monthly at $15.99 and Ultra Annual at $79.99. The year is 42% of twelve monthly payments, a deep discount that makes the annual plan the obvious pick for anyone training toward a race. The $79.99 price sits above the $49.99 category median, which fits a niche tool with race analytics most fitness apps lack. A single tier also keeps the paywall simple for athletes who want to start training, not compare options. The rating is 4.8 from 4.3K reviews. ROXFIT runs one premium tier with a strong annual discount, priced above the general fitness market.
4. The measurement gap
ROXFIT doubled installs with 156 Meta ads, but revenue stayed flat. The ads that name HYROX go to Google Play and the general ads go to the App Store. The question is which line, which store and which country turn a new athlete into an Ultra Annual buyer once race season starts.
How much does ROXFIT cost?
5 in-app purchases, 2 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $15.99 |
|---|---|
| Annual | $79.99 |
ROXFIT vs the Health & Fitness median
| ROXFIT | Median | |
|---|---|---|
| Est. monthly revenue | $78K | $60K |
| Downloads / month | 50K | 20K |
| Meta ads running | 156 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $79.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What ROXFIT users say about paying
Latest 150 US reviews, Jun 1, 2026 to Sep 5, 2026
Mention price, trial or subscription
0%0 of 150 reviews, 0 of them 1 or 2 stars
How to measure a playbook like ROXFIT's
With 156 active Meta ads split between the App Store and Google Play and one $79.99 annual plan, ROXFIT has to see which ads bring athletes who pay.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 14 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 150 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 93 | ROXFITROXFIT Limited | $78K | 156 |
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AriseFrequently asked questions about ROXFIT
How much does ROXFIT make?
ROXFIT makes an estimated $78K a month as of Oct 2026, 1.3x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by ROXFIT Limited.
How much does ROXFIT cost?
It is a subscription app. Ultra Monthly costs $15.99 and Ultra Annual $79.99 on the US App Store.
How many ads does ROXFIT run?
ROXFIT runs 156 active Meta ads, out of 276 found, which is 5.6x the category median of 28.
How fast is ROXFIT growing?
Downloads are up 150.0% versus the previous period while revenue is flat at 0.0%.
Where is ROXFIT most popular?
ROXFIT ranks #78 in Denmark, #81 in Finland and #92 in Norway. Meta Ad Library spend estimates put most spend in the United States.
Who makes ROXFIT?
ROXFIT Limited publishes the app. It launched on Feb 9, 2024 and holds a 4.8 rating from 4.3K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.