PlantAID:identifier&care guide Revenue & Ads
A plant identification and care app with photo ID, species profiles and alerts for watering, feeding, pruning and repotting.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 20269 min readPricing play
Est. monthly revenue
$101K
↓ 49.4% vs prev. period
Downloads / month
8K
↓ 96.0% vs prev. period
Rating
4.8
429 ratings · Education
Meta ads running
19
327 found · median 65
PlantAID:identifier&care guide revenue and downloads trend
Est. monthly revenue
$101K ↓ 45.8% in 90 days
Jul 22, 2026: $187KOct 15, 2026
Monthly downloads
205K ↑ 9.7% in 90 days
Jul 22, 2026: 187KSep 21, 2026
Daily third-party estimates, 38 days ending Oct 15, 2026. Revenue changed -46% and downloads +10% over the period. Meta ads live went from 130 to 19 between Aug 24, 2026 and Oct 18, 2026.
PlantAID:identifier&care guide Meta ads: 19 active, longest running 236 days
Top 12 by days live out of 327 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1236 days liveApp StoreAd copy“itunes.apple.com”Why it worksVideo with only the App Store address as copy, the longest runner at 236 days.
#2209 days liveApp StoreAd copy“itunes.apple.com”Why it worksSecond store link only video, 209 days live, sent to the App Store.
#3203 days liveApp StoreAd copy“itunes.apple.com”Why it worksThird copy free video to the App Store, 203 days live; the yellow leaves line runs on later ads.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Four Weekly Prices and Long Running Plant Ads
PlantAID: Identifier & Care Guide is a plant ID and care reminder app from VOCALBEATS.AI PTE. LTD. As of Oct 2026 it makes an estimated $101K a month from only 8K downloads, 1.0x the Education median revenue from 0.2x the median downloads. $12.62 of estimated revenue per download, with 4 weekly prices from $3.99 to $6.99 and 3 annual tiers from $29.99 to $59.99.
Key takeaways
- 10 in-app purchases at 7 prices: weekly at $3.99, $4.99, $5.99 or $6.99, and yearly at $29.99, $49.99 or $59.99, a 2.0x annual spread.
- Estimated revenue per download is $12.62, earned on 8K monthly downloads, 0.2x the Education median.
- 19 active Meta ads, down from 130 at the start of tracking, out of 327 found, plus 53 Apple Search Ads creatives.
- All 12 top ads are video and link to the App Store. The oldest has run 236 days and the median 189.
- Revenue moved -49.4% and downloads -96.0% on the previous period, as the ad account was cut back.
Full teardown
Unlock 9 more Meta ads
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Where PlantAID:identifier&care guide spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 28.1% of spend.
Est. spend
$2K
Reach
178.4K
Avg. CPM
$13.55
Ads delivered
327
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Spain | 100.8K | $769.44 | 31.8% |
| United States est. | 77.6K | $1,648 | 68.2% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What PlantAID:identifier&care guide does differently
Weekly tiers with typo SKUs
7
prices across 10 in-app purchases
Ads that ran for months
236 days
live for the oldest top ad
Fewer ads, fewer installs
-96.0%
download change on the previous period
The measurement gap
130
active Meta ads before the cutback to 19
1. Weekly tiers with typo SKUs
Four weekly prices lead PlantAID's ladder: $3.99, $4.99, $5.99 and $6.99. Three yearly prices follow at $29.99, $49.99 and $59.99, a 2.0x spread whose top sits below the Education annual median of $69.99. The product names show two tiers, Plus and Pro, and a trail of near duplicates, PlantAID P, PlantAID Pr, Pro 1 week and Pro 1week, which reads like SKUs created for repeated price tests. The result is an estimated $12.62 per download. Weekly pricing suits a plant owner with one sick plant and one urgent question. The weekly entry suits PlantAID's urgent problems, but its old SKUs make support and reporting harder to read.
2. Ads that ran for months
The 12 top Meta ads are all video, all link to the App Store and have run a median of 189 days, the oldest 236. Copy is minimal. Half carry only the store address, and the other half ask about yellow leaves or bugs, then say open the app, snap a photo, get an instant diagnosis and reliable care tips. That line names the moment of panic that sends someone looking for a plant app. The account has shrunk hard, from 130 active ads on Aug 24, 2026 to 19, a -85.4% change. PlantAID names the symptom the user sees, then shows the photo and the answer, nothing else.
3. Fewer ads, fewer installs
On the headline figures, downloads moved -96.0% on the previous period and revenue -49.4%, to an estimated 8K and $101K. The cut in active ads, from 130 to 19, lines up with the drop. Revenue holding at half while installs nearly vanish means renewals from earlier buyers are carrying the month. Estimated Meta spend was small, $2K, aimed 71.8% at women and 28.1% at ages 45 to 54, with the United States taking 68.2% and Spain 31.8%. Only 12 reviews are on record, averaging 4.08. A smaller app that pauses ads can learn from the split: revenue that survives the pause is the real base, and it shows how long paid installs keep paying.
4. The measurement gap
PlantAID cut its active Meta ads from 130 to 19, and downloads fell to 8K while revenue held at $101K. The question is which ads brought weekly buyers who renewed and which only brought one week, since that answer decides whether turning the account back on would pay.
How much does PlantAID:identifier&care guide cost?
10 in-app purchases, 7 distinct prices, annual plans from $29.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 · $4.99 · $5.99 · $6.99 |
|---|---|
| Annual | $29.99 · $49.99 · $59.99 |
PlantAID:identifier&care guide vs the Education median
| PlantAID:identifier&care guide | Median | |
|---|---|---|
| Est. monthly revenue | $101K | $101K |
| Downloads / month | 8K | 44K |
| Meta ads running | 19 | 65 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $29.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
How to measure a playbook like PlantAID:identifier&care guide's
PlantAID cut its Meta account from 130 to 19 active ads while selling 4 weekly prices. Measuring it means tying each ad to weekly buyers who keep renewing after the cut.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 38 days ending Oct 15, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 12 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 56 | PlantAID:identifier&care guideVOCALBEATS.AI PTE. LTD. | $101K | 19 |
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ReadabilityFrequently asked questions about PlantAID:identifier&care guide
How much does PlantAID make?
An estimated $101K a month as of Oct 2026, 1.0x the Education median of $101K, at -49.4% on the previous period. These are third-party estimates, not figures reported by VOCALBEATS.AI PTE. LTD.
How much does PlantAID cost?
PlantAID lists 10 in-app purchases at 7 prices on the US App Store: weekly at $3.99, $4.99, $5.99 or $6.99, and yearly at $29.99, $49.99 or $59.99.
How many ads does PlantAID run?
19 active Meta ads as of Oct 2026, out of 327 found, down from 130 on Aug 24, 2026. It also has 53 Apple Search Ads creatives.
What do PlantAID ads say?
Half carry only the store link. The rest ask about yellow leaves or bugs and promise an instant diagnosis from a photo.
How fast is PlantAID growing?
It is shrinking. Downloads moved -96.0% and revenue -49.4% on the previous period.
Who makes PlantAID?
VOCALBEATS.AI PTE. LTD. makes PlantAID. It launched on Feb 19, 2025, is 20 months old and holds a 4.8 rating from 429 reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.