Plant Identifier Revenue & Ads
Identifies plants from a photo and gives care guidance, sold through a weekly plan or several annual offers.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 20269 min readPaid scale
Est. monthly revenue
$35K
↑ 38.5% vs prev. period
Downloads / month
46K
↓ 25.3% vs prev. period
Rating
4.8
187 ratings · #61 in Italy
Meta ads running
176
351 found · median 65
Plant Identifier revenue and downloads trend
Est. monthly revenue
$36K ↑ 146.0% in 90 days
Apr 15, 2026: $519Oct 18, 2026
Monthly downloads
47K ↑ 61.9% in 90 days
Apr 15, 2026: 1.0KOct 18, 2026
Daily third-party estimates, 157 days ending Oct 18, 2026. Revenue changed +6787% and downloads +4434% over the period. Meta ads live went from 0 to 179 between Aug 24, 2026 and Oct 18, 2026.
Plant Identifier Meta ads: 176 active, longest running 119 days
Top 13 by days live out of 351 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1119 days liveApp StoreAd copy“Ismerj fel bármilyen növényt másodpercek alatt a Bloommal.”Why it worksHungarian video promising to identify any plant in seconds with Bloom, 119 days, App Store.
#2116 days liveApp StoreAd copy“Ismerj fel bármilyen növényt másodpercek alatt a Bloommal.”Why it worksSame Hungarian identify-in-seconds line on a second video, 116 days.
#3113 days liveApp StoreAd copy“Scansiona. Cura. Goditi.”Why it worksItalian video with the three-word script scan, care, enjoy, 113 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
One Three-Word Script Translated Across Europe
Plant Identifier: Bloom is a plant identification and care app from GAMA TECH APPS LTDA. As of Oct 2026 it makes an estimated $35K a month on an estimated 46K downloads, just 8 months after launch. It runs 176 live Meta ads plus 118 Apple Search Ads creatives, with the top ads repeating one three-word script, scan, care, enjoy, translated for each European market.
Key takeaways
- 176 Meta ads are live, 2.7x the Education median of 65, with 351 found over time and 118 Apple Search Ads creatives. All 13 longest runners are video linking to the App Store.
- The top ads use 8 distinct copy lines, mostly one script, scan, care, enjoy, in Italian, Czech, Slovak, Hungarian, German and Portuguese.
- Meta Ad Library spend estimates show $24K of lifetime spend reaching 2.4M people. Italy takes 49.2% of reach and the United States 36.5% of spend.
- Premium costs $9.99 a week or $23.99 to $39.99 a year, a 1.7x annual spread, with annual variants named for a free trial, an offer and a retention price.
- Over 157 days, estimated downloads went from 1.0K to 47K, with a 64K peak on Sep 17, 2026, and estimated revenue from $519 to $36K.
Full teardown
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Where Plant Identifier spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 34.9% of spend.
Est. spend
$24K
Reach
2.4M
Avg. CPM
$9.94
Ads delivered
361
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Italy | 1.2M | $8,440 | 35.3% |
| United States est. | 411.3K | $8,741 | 36.5% |
| Spain | 168.7K | $1,287 | 5.38% |
| Belgium | 166.9K | $1,420 | 5.93% |
| Poland | 156.4K | $802.54 | 3.35% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Plant Identifier does differently
One script, many languages
176
live Meta ads, 2.7x the median
Italy for reach, the US for spend
49.2%
of estimated reach in Italy
Search ads and named price tests
118
Apple Search Ads creatives found
The measurement gap
$0.76
estimated revenue per download
1. One script, many languages
Bloom does not write new ads for each country; it translates one. Scan, care, enjoy appears as Scansiona, Cura, Goditi in Italian, Naskenuj, Pečuj, Užívej in Czech, Szkennelj, Gondozz, Élvezd in Hungarian and Scannen, Pflegen, Genießen in German. A second line, identify any plant in seconds with Bloom, runs in Hungarian and Spanish. All 13 top ads are video, all link to the App Store, and they use only 8 distinct copy lines. Keeping the concept fixed and changing only the language lets 176 live Meta ads cover many markets cheaply. Live ads peaked at 227 on Aug 26, 2026. A three-word verb script survives translation, so each market gets a new caption, not a new idea.
2. Italy for reach, the US for spend
Meta Ad Library spend estimates split the budget in a telling way. Italy takes 49.2% of reach but 35.3% of spend. The United States takes 17.1% of reach and 36.5% of spend. Spain and Belgium add 5.38% and 5.93% of spend. Total lifetime spend is $24K, reaching 2.4M people, and women take 74.7% of it. The app ranks #61 in Italy, its only listed chart position. Italy brings most of the reach, while the US share of spend is far larger than its share of reach. So the two markets need to be judged separately, Italy on volume and the US on revenue.
3. Search ads and named price tests
Meta is only half the plan. 118 Apple Search Ads creatives sit beside 176 Meta ads, so people who see a video and later search for a plant app meet Bloom again. The paywall is built for testing: Premium Weekly at $9.99 and annual plans at $23.99, $24.99, $29.99 and $39.99, named for a free trial, an offer, a Mega deal and a retention price, a 1.7x spread. Estimated revenue per download is $0.76 and revenue is 0.3x the Education median, yet the headline month shows revenue up 38.5% while downloads changed -25.3%. That pattern suggests the price tests are lifting yield. Each price variant is named by purpose, so the team can read test results at a glance.
4. The measurement gap
Plant Identifier runs 176 Meta ads in at least 7 languages plus 118 Apple Search Ads creatives, and splits estimated spend between Italy for reach and the US. Which market, language and annual variant, trial, offer or retention, turns a scan into a renewing subscriber? At an estimated $0.76 per download there is little room to keep buying the wrong country.
How much does Plant Identifier cost?
10 in-app purchases, 5 distinct prices, annual plans from $23.99 to $39.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $9.99 |
|---|---|
| Annual | $23.99 · $24.99 · $29.99 · $39.99 |
Plant Identifier vs the Education median
| Plant Identifier | Median | |
|---|---|---|
| Est. monthly revenue | $35K | $101K |
| Downloads / month | 46K | 44K |
| Meta ads running | 176 | 65 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $23.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
How to measure a playbook like Plant Identifier's
Plant Identifier runs 176 Meta ads across Italy, the US and Central Europe into a $9.99 weekly plan. Measuring it means tying renewals to each country and language.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 157 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 2 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 91 | Plant IdentifierGAMA TECH APPS LTDA | $35K | 176 |
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How much does Plant Identifier make?
Plant Identifier makes an estimated $35K a month on about 46K monthly downloads as of Oct 2026, by third-party estimates. That is 0.3x the Education median of $101K.
How much does Plant Identifier cost?
Premium costs $9.99 a week, or $23.99, $24.99, $29.99 or $39.99 a year on the US App Store, depending on the offer shown.
How many ads does Plant Identifier run?
176 active Meta ads as of Oct 2026, 2.7x the Education median of 65, plus 118 Apple Search Ads creatives. 351 Meta ads were found over time.
How fast is Plant Identifier growing?
Over the 157 days to Oct 18, 2026, estimated downloads went from 1.0K to 47K and estimated revenue from $519 to $36K.
Where is Plant Identifier most popular?
It ranks #61 in Italy, and Italy takes 49.2% of its estimated Meta reach.
Who makes Plant Identifier?
GAMA TECH APPS LTDA publishes the app. It launched on Feb 20, 2026, making it 8 months old, and was last updated Sep 22, 2026.
Who does Plant Identifier target?
Women take 74.7% of estimated spend, and 25-34 year olds take 34.9%.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.