PictureThis Revenue & Ads
A plant identification app that names a plant from a photo, diagnoses disease and gives care schedules, for home gardeners.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$6M
↓ 33.4% vs prev. period
Downloads / month
401K
↓ 42.9% vs prev. period
Rating
4.8
1.1M ratings · #2 in Australia
Meta ads running
4,400
2,269 found · median 65
PictureThis revenue and downloads trend
Est. monthly revenue
$6.0M ↓ 49.7% in 90 days
Dec 20, 2025: $11.2MOct 18, 2026
Monthly downloads
401K ↓ 59.8% in 90 days
Dec 20, 2025: 937KOct 18, 2026
Daily estimates from AppKittie, 303 days ending Oct 18, 2026. Revenue changed -46% and downloads -57% over the period. Meta ads live went from 8594 to 4460 between Aug 24, 2026 and Oct 18, 2026.
PictureThis Meta ads: 4,400 active, longest running 630 days
Top 13 by days live out of 2,269 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1630 days liveWeb linkAd copy“Identify Plants, Diagnose Diseases, Care Tips, Simplify Gardening with PictureThis”Why it worksIdentify plants, diagnose diseases, care tips, simplify gardening; a four-benefit list, the longest runner at 630 days.
#2584 days liveWeb linkAd copy“Identify Plants, Diagnose Diseases, Care Tips, Simplify Gardening with PictureThis”Why it worksSame four-benefit line on a second video, 584 days live, linking to the web.
#3553 days liveWeb linkAd copy“Identify Plants, Diagnose Diseases, Care Tips, Simplify Gardening with PictureThis”Why it worksThird video behind the identical copy, 553 days live; the words are fixed while the footage is tested.
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Two Copy Lines Across Thousands of Ads
PictureThis is a plant identification app from Glority Global Group Ltd. that recognises over 400,000 species from a photo, diagnoses plant disease and sets watering and light reminders for home gardeners. As of Oct 2026 it makes an estimated $6M a month from 401K downloads, 59.4x the Education median revenue of $101K on 9.0x the median downloads. 4,400 active Meta ads run at once, 67.7x the category median, yet the 13 longest running use only 2 distinct copy lines.
Key takeaways
- 4,400 active Meta ads, 67.7x the Education median of 65, plus 1,027 Apple Search Ads creatives. The longest runner has been live 630 days and the median of the top 13 is 351 days.
- Two copy lines cover all 13 top ads: struggling to keep your plants alive? appears 8 times and identify plants, diagnose diseases, care tips 5 times. All 13 are video, 8 link to the web and 5 to Google Play.
- Meta Ad Library spend estimates of $966K lifetime skew older: 45-54 takes 36.5%, 35-44 takes 33.3% and 55-64 takes 21.1%. Women get 50.8% of spend and men 47.6%.
- Four prices across 10 in-app purchases: $3.99 a week, $7.99 a month, and annual plans at $39.99 and $49.99. The cheapest annual is 42% of 12 monthly payments, and revenue per download is $14.96.
- The trend has turned down. Over 303 days estimated downloads moved -57.2%, from 937K to 401K a month, and estimated revenue -46.5%, from $11.2M to $6.0M, while active Meta ads dropped from 8.6K to 4.5K in 38 days.
Full teardown
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Where PictureThis spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 36.5% of spend.
Est. spend
$966K
Reach
66.5M
Avg. CPM
$14.52
Ads delivered
2276
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 25.6M | $544,083 | 56.3% |
| United Kingdom | 16.1M | $212,812 | 22.0% |
| France | 5.7M | $55,713 | 5.77% |
| Spain | 5.3M | $40,526 | 4.20% |
| Sweden | 2.6M | $25,967 | 2.69% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What PictureThis does differently
Two lines, thousands of ads
2 lines
distinct copy across 13 top ads, 4,400 active
Buying the over-45 gardener
36.5%
of Meta spend on ages 45 to 54
A paid engine that is slowing
-46.5%
estimated revenue change over 303 days
The measurement gap
4,400
active ads, 2 copy lines, 2 destinations
1. Two lines, thousands of ads
PictureThis runs 4,400 active Meta ads, 67.7x the Education median of 65, and the 13 longest running share just 2 copy lines. Five ads, ranks 1 to 5, use a feature list: identify plants, diagnose diseases, care tips, simplify gardening. Eight use a problem question: struggling to keep your plants alive? Learn effective plant care tips. The copy is frozen while the video changes, which is how you test creative at volume without confusing the read. The runs are long, 630 days for the oldest and a 351-day median, so the winners stay up for years. Destinations split 8 to the web and 5 to Google Play, with none to the App Store in the top 13. PictureThis settled the words first and puts the testing into the footage behind them.
2. Buying the over-45 gardener
Most app advertisers chase younger buyers. PictureThis spends the other way: of $966K in lifetime Meta Ad Library spend estimates, 36.5% goes to 45-54, 33.3% to 35-44 and 21.1% to 55-64. Gender is nearly even, 50.8% women and 47.6% men. Reach is 66.5M, with a modeled 56.3% of spend in the United States and 22.0% in the United Kingdom. The audience fits the product: people with gardens, houseplants and time, who will pay $39.99 a year to keep them alive, which may help revenue per download reach $14.96 against an Education median annual price of $69.99. Chart ranks are strongest in Australia (#2) and New Zealand (#3), both gardening markets. PictureThis buys the age band whose problem it solves, even though most app advertisers push younger.
3. A paid engine that is slowing
The trend block shows a paid machine being throttled. Over 303 days, estimated downloads moved -57.2%, from 937K to 401K a month, and estimated revenue -46.5%, from $11.2M to $6.0M, after peaks of 1.0M and $12.1M on Sep 1, 2026. The ad count moved with it: active Meta ads dropped from 8.6K to 4.5K in 38 days, a -48.1% change. The latest 30 days show downloads at -42.9% and revenue at -33.4%. Reviews point to one friction: of the latest 200, 46 (23.0%) mention price, trial or subscription and 28 of those are negative, several describing a free trial that charged $9.99 or $60 without warning. When installs are bought, cutting spend shows up in revenue within weeks. For PictureThis, the trial complaints are the signal to watch as spend changes.
4. The measurement gap
PictureThis keeps 4,400 Meta ads live with 2 copy lines, sends 8 of 13 top ads to the web and 5 to Google Play, and sells a $3.99 weekly plan beside a $39.99 annual. Which video, which destination and which price point produces a gardener who converts after the trial and renews, rather than one who identifies a weed and cancels?
How much does PictureThis cost?
10 in-app purchases, 4 distinct prices, annual plans from $39.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 |
|---|---|
| Monthly | $7.99 |
| Annual | $39.99 · $49.99 |
PictureThis vs the Education median
| PictureThis | Median | |
|---|---|---|
| Est. monthly revenue | $6M | $101K |
| Downloads / month | 401K | 44K |
| Meta ads running | 4,400 | 65 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $39.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What PictureThis users say about paying
Of the latest 200 reviews, 46 (23.0%) mention price, trial or subscription and 28 of those are negative; the sample averages 3.56 stars, and the recurring complaint is a free trial that charged without the promised warning.
Latest 200 US reviews, Aug 26, 2026 to Oct 16, 2026
Mention price, trial or subscription
23%46 of 200 reviews, 28 of them 1 or 2 stars
I love this app, I originally tried it to identify plants/weeds when we bought our home. It has been so useful! I love it. If I see a plant somewhere while I’m …
As soon as I download this app, it said I had a 7 day free trial. I was immediately charged $9.99. I reached out to the company & they said I had to reach out …
How to measure a playbook like PictureThis's
PictureThis buys at scale, 4,400 active Meta ads and 1,027 Apple Search Ads creatives, with 36.5% of spend aimed at 45 to 54 year olds, so the task is tying each annual subscriber back to the video and audience that produced it.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 303 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 | PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
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YousicianFrequently asked questions about PictureThis
How much does PictureThis make?
An estimated $6M a month as of Oct 2026, -33.4% versus the previous period but still 59.4x the Education category median of $101K. These are AppKittie estimates, not figures reported by Glority Global Group Ltd.
How much does PictureThis cost?
PictureThis lists 10 in-app purchases at 4 prices on the US App Store: $3.99 a week, $7.99 a month, and annual plans at $39.99 and $49.99 for Pro and the Family Plan.
How many ads does PictureThis run?
4,400 active Meta ads, 67.7x the Education median of 65, plus 1,027 Apple Search Ads creatives. All 13 top ads are video, built on 2 copy lines, with 8 linking to the web and 5 to Google Play.
How fast is PictureThis growing?
It is shrinking on AppKittie's estimates. Over 303 days downloads moved -57.2%, from 937K to 401K a month, and revenue moved -46.5%, from $11.2M to $6.0M. The latest 30 days show downloads at -42.9%.
Where is PictureThis most popular?
Its best Education category ranks are #2 in Australia, #3 in New Zealand, #11 in Austria, #16 in Italy and #17 in Belgium. Meta spend is 56.3% United States and 22.0% United Kingdom.
Who makes PictureThis?
Glority Global Group Ltd. develops PictureThis. The app launched on Jul 20, 2017, making it 111 months old, and was last updated on Oct 14, 2026.
Who does PictureThis advertise to?
Older adults. Of $966K lifetime Meta spend, 36.5% went to ages 45-54, 33.3% to 35-44 and 21.1% to 55-64, split 50.8% women and 47.6% men.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.