ArtWorkout Revenue & Ads
A step-by-step drawing trainer with Apple Pencil support, for beginners and kids who want to learn to draw on an iPad.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readPaid scale
Est. monthly revenue
$1M
↑ 10.7% vs prev. period
Downloads / month
637K
↑ 49.5% vs prev. period
Rating
4.6
247.1K ratings · #28 in Denmark
Meta ads running
183
509 found · median 65
ArtWorkout revenue and downloads trend
Est. monthly revenue
$805K ↓ 7.8% in 90 days
Dec 21, 2025: $514KOct 18, 2026
Monthly downloads
403K ↑ 3.7% in 90 days
Dec 21, 2025: 229KOct 18, 2026
Daily third-party estimates, 302 days ending Oct 18, 2026. Revenue changed +56% and downloads +76% over the period. Meta ads live went from 0 to 183 between Aug 25, 2026 and Oct 17, 2026.
ArtWorkout Meta ads: 183 active, longest running 130 days
Top 13 by days live out of 509 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1130 days liveWeb linkAd copy“ArtWorkout es tu entrenador personal de dibujo. Te enseña a dibujar como si fuera un juego y evalúa tu desempeño. Compatibilidad con Apple Pencil Guías paso a paso Sin estrés, fácil de aprender, piezas pequeñas Más de 1500 lecciones”Why it worksSpanish personal drawing trainer paragraph, Apple Pencil and step-by-step guides, 130 days live, links to web.
#2130 days liveWeb linkAd copy“ArtWorkout es tu entrenador personal de dibujo. Te enseña a dibujar como si fuera un juego y evalúa tu desempeño. Compatibilidad con Apple Pencil Guías paso a paso Sin estrés, fácil de aprender, piezas pequeñas Más de 1500 lecciones”Why it worksSame Spanish paragraph on a second video, stress-free and easy to learn, 130 days, web landing page.
#3130 days liveWeb linkAd copy“ArtWorkout es tu entrenador personal de dibujo. Te enseña a dibujar como si fuera un juego y evalúa tu desempeño. Compatibilidad con Apple Pencil Guías paso a paso Sin estrés, fácil de aprender, piezas pequeñas Más de 1500 lecciones”Why it worksThird copy of the Spanish paragraph; only the footage changes, 130 days live, also linking to web.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
183 Live Video Ads, One Pitch in Two Languages
ArtWorkout: Learn How to Draw is a drawing trainer from Aleksandr Ulitin that breaks lessons into short step-by-step lines, scores the result and supports Apple Pencil. As of Oct 2026 it makes an estimated $1M a month on an estimated 637K downloads, 9.9x the Education median revenue. Across 183 active Meta ads, the top 13 are all video and use 6 distinct copy lines, with the same personal drawing trainer paragraph repeated in Spanish and English on 5 of the 13.
Key takeaways
- 183 active Meta ads out of 509 found, 2.8x the Education median of 65, plus 397 Apple Search Ads creatives. All 13 top ads are video and 10 of them link to a web page, not the App Store.
- The 3 top ads share one Spanish paragraph and have run 130 days. 9 of the 13 top ads mention free, and the English version of the same paragraph fills ranks 5 to 9 at 85 days.
- ArtWorkout PRO is sold as in-app purchases, not a confirmed subscription: 10 listed, 8 distinct prices, weekly at $4.99 and $6.99, monthly at $7.99 and $29.99, and 5 annual prices from $29.99 to $69.99, a 2.3x spread.
- Estimated downloads rose 76.1% over 302 days, from 229K to 403K, with a peak of 637K on Oct 15, 2026. Estimated revenue rose 56.5% from $514K to $805K in the same window.
- Meta Ad Library spend estimates show $15K lifetime reaching 934.7K people. 76.2% of spend went to women, 40.6% to ages 25 to 34 and 40.2% to ages 18 to 24.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where ArtWorkout spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 40.6% of spend.
Est. spend
$15K
Reach
934.7K
Avg. CPM
$16.52
Ads delivered
509
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 495.7K | $10,533 | 68.2% |
| United Kingdom | 277.7K | $3,680 | 23.8% |
| Spain | 161.3K | $1,231 | 7.97% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What ArtWorkout does differently
One paragraph, two languages, 183 ads
6 lines
of copy across the 13 longest-running ads
Five annual prices, one product
2.3x
spread between the cheapest and dearest annual price
Downloads up, revenue per install down
76.1%
download growth over 302 days to Oct 2026
The measurement gap
10 of 13
top ads send traffic to a web page first
1. One paragraph, two languages, 183 ads
183 live Meta ads sounds like a creative factory. Look at the 13 longest-running and it is one paragraph. Ranks 1 to 3 carry the Spanish version, ArtWorkout es tu entrenador personal de dibujo, each at 130 days. Ranks 5 to 9 carry the English version, ArtWorkout is your personal drawing trainer, at 85 days. The paragraph lists Apple Pencil support, step-by-step guides, bite-size pieces and 1500+ lessons, and 9 of the 13 top ads mention free. Only 2 of the 13 link to the App Store; 10 send people to a web page first. Translating a proven paragraph instead of writing a new one keeps the message stable while the footage and the market change. ArtWorkout settled the sentence, then translated it before testing a second idea.
2. Five annual prices, one product
ArtWorkout PRO lists 10 in-app purchases on the US App Store with 8 distinct prices. Weekly access costs $4.99 or $6.99, monthly $7.99 or $29.99, and the annual tier runs $29.99, $41.99, $49.99, $59.99 and $69.99. The cheapest annual price is 31% of 12 months at the lowest monthly price, so the yearly option is where the discount lives. Five annual prices for one PRO product usually means the paywall shows different offers to different users, by country, by onboarding answer or by discount timing. The category median annual price is $69.99, so even the top of the ladder matches the market. The copyable part is the structure: one weekly hook, one monthly, and a wide annual band to test, rather than one price for everyone.
3. Downloads up, revenue per install down
Estimated downloads went from 229K to 403K across the 302-day trend window, a 76.1% change, and peaked at 637K on Oct 15, 2026. Estimated revenue moved less, from $514K to $805K, a 56.5% change, and the last 30 days read -19.9% for revenue and -33.2% for downloads. Meta ad count went from 0 to 183 in the 37 days to Oct 17, 2026, so the install surge lines up with a sudden paid push. Revenue per download sits at $1.57, below the $4.99 weekly price, and the latest 200 reviews average 3.54 against a 4.6 store rating, with 29 negative mentions of paying. For a smaller app the warning is clear: a paid install spike shows up in downloads first, and the payback question arrives a month later.
4. The measurement gap
ArtWorkout runs 183 Meta ads and 397 Apple Search Ads creatives, in Spanish and English, with 10 of its 13 top ads landing on a web page before the App Store. Spend splits 68.2% United States, 23.8% United Kingdom and 7.97% Spain. The open question is which language, which landing path and which of 5 annual prices produce a PRO buyer, rather than one of 637K monthly installs.
How much does ArtWorkout cost?
10 in-app purchases, 8 distinct prices, annual plans from $29.99 to $69.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 · $6.99 |
|---|---|
| Monthly | $7.99 · $29.99 |
| Annual | $29.99 · $41.99 · $49.99 · $59.99 · $69.99 |
ArtWorkout vs the Education median
| ArtWorkout | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $101K |
| Downloads / month | 637K | 44K |
| Meta ads running | 183 | 65 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $29.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What ArtWorkout users say about paying
Of the latest 200 reviews, 61 (30.5%) mention price, a trial or a subscription, and 29 of those are negative, mostly about energy limits and paywalls. The sample averages 3.54 stars against a 4.6 store rating.
Latest 200 US reviews, Oct 2, 2026 to Oct 16, 2026
Mention price, trial or subscription
30%61 of 200 reviews, 29 of them 1 or 2 stars
I got this game because I wanted just to chill and have fun but newsflash there’s energy’s 1 energy = 1 coloring. You get 1 energy every fricken 2 1/2 hours!!! …
I’ll be 100% honest: this app wasn’t for me. Not because there was anything wrong with it, because of technical issues, or because it failed to deliver what it …
How to measure a playbook like ArtWorkout's
ArtWorkout spends across 183 Meta ads and 397 Apple Search Ads creatives in two languages, so the real question is which creative and market brings a PRO buyer, not just a download.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 302 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 6 | ArtWorkoutAleksandr Ulitin | $1M | 183 |
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DeepstashFrequently asked questions about ArtWorkout
How much does ArtWorkout make?
An estimated $1M a month as of Oct 2026, 9.9x the Education median of $101K, with estimated revenue per download at $1.57. These are third-party estimates, not figures reported by Aleksandr Ulitin.
How much does ArtWorkout cost?
ArtWorkout PRO is sold through 10 in-app purchases on the US App Store: $4.99 or $6.99 a week, $7.99 or $29.99 a month, and annual prices of $29.99, $41.99, $49.99, $59.99 and $69.99.
How many ads does ArtWorkout run?
183 active Meta ads out of 509 found, plus 397 Apple Search Ads creatives. All 13 top ads are video, 10 link to a web page, and the top 3 have run 130 days.
How fast is ArtWorkout growing?
Estimated downloads rose 76.1% over 302 days, from 229K to 403K, and estimated revenue rose 56.5% from $514K to $805K. Both peaked on Oct 15, 2026, at 637K downloads and $1.1M.
Where is ArtWorkout most popular?
Its best category ranks are #28 in Denmark, #44 in the Netherlands, #50 in Belgium, #55 in Sweden and #56 in Norway. Meta spend goes 68.2% to the United States and 23.8% to the United Kingdom.
Who does ArtWorkout advertise to?
Meta Ad Library spend estimates show $15K lifetime reaching 934.7K people. 76.2% of spend targets women, and 40.6% goes to ages 25 to 34 with 40.2% to ages 18 to 24.
Who makes ArtWorkout?
Aleksandr Ulitin develops ArtWorkout: Learn How to Draw. The app launched on Apr 29, 2021, is 66 months old, holds a 4.6 rating across 247.1K reviews and was last updated on Oct 12, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.