Good Inside Revenue & Ads
A parenting app with daily five minute guidance and scripts based on sturdy parenting, connection plus firm boundaries.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$101K
↑ 10.7% vs prev. period
Downloads / month
9K
↑ 79.3% vs prev. period
Rating
4.9
13.8K ratings · Education
Meta ads running
31
210 found · median 65
Good Inside revenue and downloads trend
Est. monthly revenue
$100K ↑ 11.4% in 90 days
Nov 23, 2025: $81KOct 17, 2026
Monthly downloads
8.0K ↑ 60.4% in 90 days
Nov 23, 2025: 4.5KOct 17, 2026
Daily third-party estimates, 306 days ending Oct 17, 2026. Revenue changed +23% and downloads +78% over the period. Meta ads live went from 7 to 35 between Aug 25, 2026 and Oct 17, 2026.
Good Inside Meta ads: 31 active, longest running 71 days
Top 13 by days live out of 210 found (4 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#171 days liveWeb linkAd copy“Stop the daily power struggles and build connection instead. Join Good Inside to get started.”Why it worksStop daily power struggles and build connection instead, video to the web, 71 days.
#265 days liveWeb linkAd copy“Stop the daily battles and build connection instead. Join Good Inside to get started.”Why it worksStop the daily battles, a close variant of the first line, video, 65 days live.
#365 days liveWeb linkAd copy“Are you looking for a new way to “discipline” your kid? Are time-outs and yelling not working for you and your kid? Good Inside gives you the exact tools to guide your kid’s behavior - creating peace in your home and confidence in your parenting.”Why it worksAsks whether time-outs and yelling work, offers exact tools, image to the web, 65 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
13 Parenting Problems, a Premium Year and Web Funnels
Good Inside: Parenting is an Education app from Two Things Incorporated that gives parents short daily guidance on connection and boundaries. As of Oct 2026 it makes an estimated $101K a month on an estimated 9K downloads, in line with the Education median revenue. An annual membership costs $279, and 13 top Meta ads that each name a different hard moment, from power struggles to bedtime protests to an ADHD kid, all sending parents to the web.
Key takeaways
- 13 distinct copy lines across the 13 top Meta ads, all linking to the web. Topics include power struggles, time-outs that fail, bedtime wakeups and ADHD.
- 2 in-app purchases only: a 3 Month Membership at $84 and an Annual Membership at $279, against an Education median annual price of $69.99.
- Estimated revenue per download is $11.22, on $101K a month from 9K downloads, while the Education median app earns $101K on 44K.
- Meta Ad Library spend estimates show $6K lifetime Meta spend, 83.7% aimed at women and 56.4% at ages 35-44. The United States takes 80.0% of spend.
- Over 306 days, estimated downloads rose 77.7% from 4.5K to 8.0K and estimated revenue rose 23.4% from $81K to $100K.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Good Inside spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 56.4% of spend.
Est. spend
$6K
Reach
303.9K
Avg. CPM
$18.96
Ads delivered
222
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 217.1K | $4,613 | 80.0% |
| United Kingdom | 86.8K | $1,151 | 20.0% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Good Inside does differently
One ad per hard moment
13 of 13
top ads with a distinct copy line
A premium price, paid in quarters
$279
annual membership price
Mothers 35 to 44, mostly American
83.7%
of estimated Meta spend aimed at women
The measurement gap
$11.22
estimated revenue per download
1. One ad per hard moment
Good Inside writes a new ad for each problem a parent faces. The top 13 Meta ads carry 13 different lines. Stop the daily power struggles and build connection instead is the oldest at 71 days. Others ask whether time-outs and yelling are working, offer help with bedtime protests and middle of the night wakeups, or promise tools for the hardest moments with an ADHD kid. Several are long and read like a short essay: your kid is not giving you a hard time, your kid is having a hard time. All 13 link to the web. A parent stuck on one problem clicks the ad that names it. Good Inside lists the moments parents struggle with and writes one ad for each.
2. A premium price, paid in quarters
Good Inside lists only 2 in-app purchases: a 3 Month Membership at $84 and an Annual Membership at $279, against an Education median annual of $69.99. Selling a quarter rather than a month gives a parent time to see behavior change before the next charge. The result is an estimated $11.22 per download, on $101K a month from 9K downloads. The reviews are mostly kind, averaging 4.33 stars across the latest 200, but 12 of the 28 paying mentions are negative, with one user asking for prices up front before setup. The web funnel in every ad lets the team explain the price before the app does. Smaller apps with expert content can charge more when the outcome is personal.
3. Mothers 35 to 44, mostly American
Meta Ad Library spend estimates put Good Inside's lifetime Meta spend at $6K, reaching 303.9K people. 83.7% of that budget targets women and 15.0% men. By age, 56.4% goes to 35-44, 18.2% to 45-54 and 14.7% to 25-34, which fits copy about school age conflict and ADHD. The United States takes an estimated 80.0% of spend and the United Kingdom 20.0%. Active Meta ads rose 400.0% over 35 days, from 7 to 35. Good Inside aims at the parent of the child with the hardest problem, not the parent of a newborn, which fits a $279 price.
4. The measurement gap
Good Inside writes one ad for each parenting problem and sends every click to the web before the app. Which problem, power struggles, bedtime or ADHD, brings a parent who pays $279 for a year, and which brings an $84 quarter that does not renew? With 13 lines and a web step in between, that link is the open question.
How much does Good Inside cost?
2 in-app purchases, 2 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $84 |
|---|---|
| Annual | $279 |
Good Inside vs the Education median
| Good Inside | Median | |
|---|---|---|
| Est. monthly revenue | $101K | $101K |
| Downloads / month | 9K | 44K |
| Meta ads running | 31 | 65 |
| Rating | 4.9 | 4.7 |
| Lowest annual price | $279 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Good Inside users say about paying
Of the latest 200 reviews (Aug 5, 2024 to Oct 6, 2026), 28 mention price, trial or subscription, 14.0% of the sample, and 12 of those are negative, mostly asking to see the price before setup. The sample averages 4.33 stars.
Latest 200 US reviews, Aug 5, 2024 to Oct 6, 2026
Mention price, trial or subscription
14%28 of 200 reviews, 12 of them 1 or 2 stars
I am a big fan of GI podcasts and was a little skeptical of the app at first but it has been a game changer. I think l have used all or most the functions such …
Let me start by saying this is the first time I've written a review of my own volition and I'm getting absolutely nothing for writing it. I am so grateful that …
How to measure a playbook like Good Inside's
Good Inside runs 13 top Meta ads with 13 different parenting problems, all to a web page. Tying each problem to an $84 quarter or a $279 annual membership is the measurement job.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40+/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 306 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 54 | Good InsideTwo Things Incorporated | $101K | 31 |
Similar apps
Pok Pok
Woofz
PlantAID:identifier&care guide
StudocuFrequently asked questions about Good Inside
How much does Good Inside make?
Good Inside makes an estimated $101K a month on about 9K monthly downloads as of Oct 2026, by third-party estimates. That is 1.0x the Education category median of $101K.
How much does Good Inside cost?
Good Inside lists 2 in-app purchases: a 3 Month Membership at $84 and an Annual Membership at $279.
How many ads does Good Inside run?
31 active Meta ads out of 210 found. The 13 top ads carry 13 different lines and all link to the web.
How fast is Good Inside growing?
Over the 306 days to Oct 17, 2026, estimated downloads rose 77.7% from 4.5K to 8.0K a month and estimated revenue rose 23.4% from $81K to $100K.
Who does Good Inside target?
By Meta Ad Library spend estimates, 83.7% of lifetime Meta spend targets women and 56.4% goes to ages 35-44. The United States takes 80.0% of spend.
What do Good Inside ads say?
Each names a parenting problem: power struggles, time-outs and yelling, bedtime protests, night wakeups or an ADHD kid, then offers the Good Inside approach.
Who makes Good Inside?
Two Things Incorporated publishes Good Inside. It launched on Jul 22, 2024, making it 27 months old, and was last updated Oct 14, 2026.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan starts at $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.