Vids AI - Reels Video Editor app icon

Vids AI Revenue & Ads

A reels editor for creators who turn photos and clips into trending short videos with AI templates and effects.

Est. monthly revenue

$707K

↓ 0.2% vs prev. period

Downloads / month

505K

↓ 16.8% vs prev. period

Rating

4.8

48.0K ratings · #28 in New Zealand

Meta ads running

1,100

1,214 found · median 21

Vids AI revenue and downloads trend

Est. monthly revenue

$709K ↑ 19.5% in 90 days

Dec 21, 2025: $462KOct 18, 2026

Monthly downloads

506K ↑ 156.1% in 90 days

Dec 21, 2025: 154KOct 18, 2026

Daily third-party estimates, 301 days ending Oct 18, 2026. Revenue changed +54% and downloads +229% over the period. Meta ads live went from 0 to 1180 between Aug 24, 2026 and Oct 17, 2026.

Ads from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.

Over a Thousand Ads, Two Tiers and a Half-Price Year

Vids AI - Reels Video Editor is a short-video editor from Viral Vision Ltd that turns photos and clips into reels with AI templates, music, transitions and an auto-edit assistant. As of Oct 2026 it makes an estimated $707K a month on 505K downloads, 3.5x the Photo & Video median of $200K. 1,100 active Meta ads run at once, 52.4x the category median of 21, all 13 top creatives video, and 7 of them carrying the same Spanish line, Aplicación que crea Reels para ti.

Key takeaways

  • 1,100 active Meta ads out of 1,214 found, 52.4x the Photo & Video median of 21, plus 359 Apple Search Ads creatives. All 13 top creatives are video and link to the App Store; the 2 oldest have run 226 days.
  • 6 distinct copy lines in the top 13. The Spanish line Aplicación que crea Reels para ti runs on 7 ads, its English twin on 1, and 3 ads carry only a product name such as Vids: Story and reels editor.
  • 10 in-app purchases at 7 prices across two tiers, Vids Pro and Vids AI Max: monthly at $7.99, $9.99 and $19.99, annual at $49.99, $59.99, $79.99 and $127.99. The cheapest annual is 52% of 12 months at the cheapest monthly rate.
  • Estimated lifetime Meta spend is $101K reaching 7.6M people. A modeled 64.4% went to the United States and 10.1% to Spain; the audience skews male (70.9%) and 25 to 34 (42.0%).
  • Over 301 days downloads rose 229.2% from 154K to 506K and estimated revenue rose 53.6% from $462K to $709K, both peaking on Oct 2, 2026. Revenue per download is $1.4.

Full teardown

Unlock 10 more Meta ads

Where Vids AI spends on Meta

Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 42.0% of spend.

Est. spend

$101K

Reach

7.6M

Avg. CPM

$13.20

Ads delivered

1460

Spend by age

  • 25-3442% · $42,234
  • 35-4430% · $30,610
  • 18-2413% · $12,721
  • 45-5412% · $11,636
  • 55-642% · $2,485
  • 65+1% · $892.60

Spend by gender

  • Male71% · $71,284
  • Female28% · $28,157
  • Unknown1% · $1,137

Top countries by reach

CountryReachSpendShare
United States est.3.0M$64,74764.4%
Spain1.3M$10,20610.1%
United Kingdom484.7K$6,4226.39%
Italy339.0K$2,4142.40%
Germany316.0K$3,3943.37%

Rows marked est. are modeled from Ad Library coverage, not reported by Meta.

What Vids AI does differently

Two tiers, a half-price year

52%

cheapest annual versus 12 months at monthly rate

A thousand ads, one Spanish line

1,100

active Meta ads, 52.4x the category median

Spend in the US, copy in Spanish

64.4%

of estimated Meta spend in the United States

The measurement gap

1,100

live ads behind 7 prices and 2 tiers

1. Two tiers, a half-price year

Vids AI sells two tiers, Vids Pro and Vids AI Max, each monthly and annual, and the US App Store lists them as 10 in-app purchases at 7 prices. Monthly runs $7.99, $9.99 and $19.99. Annual runs $49.99, $59.99, $79.99 and $127.99, a 2.6x spread. The cheapest annual, $49.99, is 52% of 12 months at $7.99, a clean half-off anchor that is easy to say on a paywall. The Max tier at $19.99 a month and $127.99 a year exists to make Pro look reasonable and to catch heavy users. Reviews point to the missing piece: one user says there is no free trial, and 67 of the latest 200 mention price or subscription. For Vids AI, the open question is whether a short trial would cut the 33.5% of reviews that talk about paying.

2. A thousand ads, one Spanish line

The library is enormous for a $707K-a-month app: 1,100 active Meta ads, 1,214 found, which means almost everything ever launched is still running. The top 13 show how. Every one is video, every one links to the App Store, and 7 of the 13 carry the identical Spanish line, Aplicación que crea Reels para ti, with the 2 oldest at 226 days and a median of 197. The English version appears once, two ads say only Create outstanding content, and 3 carry nothing but a product name. Copy is a caption; the clip, a before-and-after reel, is the ad. Active Meta ads went from 0 to 1.2K in 37 days of tracking, so this is a recent scale-up rather than a slow build. Vids AI runs one or two lines per language, hundreds of clips, and rarely pauses a winner.

3. Spend in the US, copy in Spanish

Meta Ad Library spend estimates put Vids AI's lifetime spend at $101K, reaching 7.6M people. A modeled 64.4% went to the United States, 10.1% to Spain, 6.39% to the United Kingdom and 2.40% to Italy. Spanish copy on 7 of the 13 top ads fits both the Spain line and a US Hispanic audience. The buyer profile is specific: 70.9% male, 42.0% aged 25 to 34, 30.4% aged 35 to 44, which may point to men making content for small businesses rather than teenagers. Store ranks, #28 in New Zealand, #37 in Italy, #42 in Australia, sit in markets that get little spend. For Vids AI, the copy follows the language and the budget follows the market.

4. The measurement gap

Vids AI runs 1,100 Meta ads at once, most behind one Spanish caption, and sells Pro and Max at 7 prices from $7.99 a month to $127.99 a year. An install cannot tell you which clip, which language or which tier did the work. The question is which reel and which paywall produce a subscriber who renews, when revenue per download is $1.4 and 33.5% of recent reviews are about paying.

How much does Vids AI cost?

10 in-app purchases, 7 distinct prices, annual plans from $49.99 to $127.99. Prices as listed on the US App Store, Oct 16, 2026.

Monthly$7.99 · $9.99 · $19.99
Annual$49.99 · $59.99 · $79.99 · $127.99

Vids AI vs the Photo & Video median

Vids AIMedian
Est. monthly revenue$707K$200K
Downloads / month505K60K
Meta ads running1,10021
Rating4.84.7
Lowest annual price$49.99$47.99

Median of 69 Photo & Video apps with active Meta ads in our set. See the Photo & Video hub ›

What Vids AI users say about paying

Of the latest 200 reviews, 67 (33.5%) mention price, trial or subscription and 57 of those are negative, including the lack of a free trial and AI output that did not match the ads. The sample averages 2.48 against a lifetime 4.8.

Latest 200 US reviews, Apr 5, 2026 to Oct 16, 2026

  • 5 star61
  • 4 star9
  • 3 star7
  • 2 star11
  • 1 star112

Mention price, trial or subscription

34%67 of 200 reviews, 57 of them 1 or 2 stars

I’m just now starting on the app. I don’t like that. They don’t have any free trials to where you can test the product out to see if it’s gonna meet your needs …

5 stars · May 16, 2026

I love this app! The effects and transitions definitely sit it apart and make it worth the investment. Especially if you pay yearly, it’s very affordable and de…

5 stars · Jul 27, 2026

How to measure a playbook like Vids AI's

With 1,100 active Meta ads, 64.4% of spend in the United States and 7 price points across two tiers, Vids AI's playbook only pays off when each reel can be tied to a Pro or Max renewal, not an install.

  1. 01

    Connect RevenueCat to see revenue by channel

    Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.

  2. 02

    Compare markets, not only campaigns

    With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.

  3. 03

    Watch retention by channel

    An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.

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How we built this teardown

  • Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 301 days ending Oct 18, 2026.
  • Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
  • Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
  • Category medians are computed across 69 Photo & Video apps with active Meta ads in our set of 860 subscription apps.
  • Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.

Top Photo & Video apps by estimated revenue

All 41 ›
#AppEst. revenue / moAds live
1SCRLAppostrophe AB$4M1,900
2AirbrushPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.$4M180
3ReminiBending Spoons Apps ApS$3M92
4WinkMeitu Technology Co., Ltd.$2M517
5PhotoroomPhotoroom$2M1,600
17Vids AIViral Vision Ltd$707K1,100

Frequently asked questions about Vids AI

How much does Vids AI make?

An estimated $707K a month as of Oct 2026, 3.5x the Photo & Video median of $200K, with revenue -0.2% versus the previous period. These are third-party estimates, not figures reported by Viral Vision Ltd.

How much does Vids AI cost?

Vids AI is a subscription with 10 in-app purchases at 7 prices on the US App Store. Vids Pro and Vids AI Max run $7.99, $9.99 or $19.99 a month and $49.99, $59.99, $79.99 or $127.99 a year. Reviews note there is no free trial.

How many ads does Vids AI run?

1,100 active Meta ads as of Oct 2026, out of 1,214 found, 52.4x the Photo & Video median of 21, plus 359 Apple Search Ads creatives. All 13 top ads are video and the 2 oldest have run 226 days.

How fast is Vids AI growing?

Over the 301-day trend window downloads rose 229.2% from 154K to 506K and estimated revenue rose 53.6% from $462K to $709K, both peaking on Oct 2, 2026. Versus the previous period downloads are -16.8% and revenue -0.2%.

Where is Vids AI most popular?

Its highest Photo & Video category ranks are #28 in New Zealand, #37 in Italy, #42 in Australia, #48 in Spain and #50 in Belgium. Meta spend, by contrast, goes 64.4% to the United States and 10.1% to Spain.

Who does Vids AI advertise to?

Meta Ad Library spend estimates show a 70.9% male, 28.0% female split, with 25 to 34 the largest age group at 42.0% and 35 to 44 next at 30.4%. Lifetime estimated spend is $101K reaching 7.6M people.

Who makes Vids AI?

Viral Vision Ltd develops the app. It launched on the App Store on Aug 1, 2022, is 50 months old and was last updated on Sep 28, 2026, with a 4.8 rating from 48.0K reviews.

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Hyunjong Choi

Hyunjong Choi LinkedIn

Go-to-market, Airbridge Core

Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.

About Airbridge

Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.