Woofz Revenue & Ads
A dog training app with video lessons, behavior programs, a clicker and health checks, tailored to breed and goals.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$303K
↑ 0.1% vs prev. period
Downloads / month
81K
↓ 11.0% vs prev. period
Rating
4.6
57.2K ratings · #70 in Australia
Meta ads running
255
930 found · median 30
Woofz revenue and downloads trend
Est. monthly revenue
$303K ↓ 23.4% in 90 days
Dec 22, 2025: $322KOct 18, 2026
Monthly downloads
81K ↓ 18.3% in 90 days
Dec 22, 2025: 81KOct 18, 2026
Daily estimates from AppKittie, 301 days ending Oct 18, 2026. Revenue changed -6% and downloads +0% over the period. Meta ads live went from 558 to 265 between Aug 26, 2026 and Oct 17, 2026.
Woofz Meta ads: 255 active, longest running 378 days
Top 13 by days live out of 930 found (11 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1378 days liveApp StoreAd copy“En iyi köpek uzmanları tarafından oluşturulmuş, 1 numaralı yavru köpek ve köpek eğitim uygulaması”Why it worksTurkish copy calling it the number 1 puppy and dog training app built by top experts; 378 days live to the App Store.
#2264 days liveGoogle PlayAd copy“¡Acaba con lo malo, empieza lo bueno! Prueba Woofz - La aplicación de adiestramiento canino positivo.”Why it worksSpanish line, end the bad and start the good, try Woofz for positive training; 264 days live to Google Play.
#3264 days liveGoogle PlayAd copy“¡Acaba con lo malo, empieza lo bueno! Prueba Woofz - La aplicación de adiestramiento canino positivo.”Why it worksThe same Spanish line on a second video cut, 264 days live, also pointed at Google Play.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Ads in Turkish and Spanish, Nine of Thirteen to Google Play
Woofz is a puppy and dog training app from nove8 LTD, with video lessons, programs for barking and chewing, a built-in clicker, health checks and a daily dog journal. As of Oct 2026 it makes an estimated $303K a month from 81K downloads, 4.1x the Lifestyle median revenue on 2.7x the median downloads. 9 of the 13 top Meta ads link to Google Play, the longest runner is in Turkish at 378 days, and 5 repeat one Spanish line.
Key takeaways
- 255 active Meta ads, 8.5x the Lifestyle median of 30, from 930 found, plus 425 Apple Search Ads creatives. Of the 13 top ads, 9 link to Google Play and 4 to the App Store.
- 6 distinct copy lines across the 13 top ads, 11 video. A Turkish line calling it the number 1 puppy training app has run 378 days; a Spanish line, end the bad and start the good, fills 5 ads at 264 days.
- 10 in-app purchases at 5 prices: weekly at $7.99, $9.99 and $11.99, a $29.99 quarterly, and annual at $29.99 and $59.99, a 2.0x spread. Several lines are Family Sharing or Special Offer variants.
- Meta Ad Library spend estimates put lifetime spend at $28K, reaching 2.0M people. 66.3% went to the United States and 13.1% to the United Kingdom; 61.2% targeted women and 42.3% ages 25 to 34.
- 51 of 200 reviews (25.5%) mention price, trial or subscription and 45 of those are negative, mostly about cancelling and about ads that promise more than the lessons deliver. The sample averages 3.19 stars against a 4.6 store rating.
Full teardown
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Where Woofz spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 42.3% of spend.
Est. spend
$28K
Reach
2.0M
Avg. CPM
$14.17
Ads delivered
963
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 878.0K | $18,657 | 66.3% |
| United Kingdom | 277.7K | $3,680 | 13.1% |
| Spain | 218.4K | $1,666 | 5.92% |
| Italy | 50.9K | $362.34 | 1.29% |
| Poland | 48.2K | $247.38 | 0.88% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Woofz does differently
Local language, Android first
9 of 13
top Meta ads link to Google Play
Weekly entry, quarterly middle
5 prices
from a $7.99 week to a $59.99 year
Flat year, falling ad count
-52.5%
active Meta ads over 36 days, 558 to 265
The measurement gap
9 of 13
top ads send to Google Play, not the App Store
1. Local language, Android first
Woofz runs 255 active Meta ads, 8.5x the Lifestyle median of 30, and the top of the library is not English or iOS. The longest runner, 378 days, is Turkish: the number 1 puppy and dog training app built by the best experts, linking to the App Store. The next 5, all 264 days, are one Spanish line, Acaba con lo malo, empieza lo bueno, every one pointing to Google Play. Of the 13, 9 go to Play and 4 to the App Store. The account buys where installs are cheap and where dog training content is less crowded, then lets iOS ride 425 Apple Search Ads creatives. Woofz tests a translated line in one market before scaling the English one.
2. Weekly entry, quarterly middle
Woofz lists 10 in-app purchases at 5 distinct prices on the US App Store. Weekly Premium and Pro Access run $7.99, $9.99 and $11.99, a Quarterly Premium Access costs $29.99, and the annual comes at $29.99 as a Special Offer or $59.99 as Woofz Yearly Premium, a 2.0x spread. Weekly entry suits a new puppy owner with an urgent problem, and the quarterly matches the length of a training program. Reviews point at the handoff: 51 of the latest 200 mention price or subscription and 45 are negative, with buyers who paid through a web link and found no subscription in the app, and others unable to cancel. The sample averages 3.19 stars. Smaller apps selling via web links should show the purchase inside the app at once.
3. Flat year, falling ad count
Over 301 days estimated Woofz downloads went from 81K to 81K, +0.4%, and estimated revenue from $322K to $303K a month, -5.9%, with both peaking on Sep 2, 2026 at 102K and $408K. The ad account moved more than the business: active Meta ads fell from 558 to 265 over 36 days after a 650 peak on Aug 28, a -52.5% change, while 930 ads were found in total. Meta Ad Library spend estimates show $28K of lifetime spend reaching 2.0M people, an estimated 66.3% in the United States, 61.2% aimed at women, 42.3% at ages 25 to 34. Halving active ads without a matching fall in installs suggests the account pruned losers rather than cut budget. Read against installs, Woofz's falling ad count may not be a retreat.
4. The measurement gap
Woofz pushes Turkish and Spanish Meta ads mostly to Google Play, runs 425 Apple Search Ads creatives for iOS, and sells weekly, quarterly and annual plans from $7.99 to $59.99. The question is which language, which store and which first term, a $7.99 week or a $29.99 quarter, produce the owner who keeps paying after the puppy stops chewing, because the two stores and the web link report separately.
How much does Woofz cost?
10 in-app purchases, 5 distinct prices, annual plans from $29.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $7.99 · $9.99 · $11.99 |
|---|---|
| Quarterly | $29.99 |
| Annual | $29.99 · $59.99 |
| Other | $7.99 |
Woofz vs the Lifestyle median
| Woofz | Median | |
|---|---|---|
| Est. monthly revenue | $303K | $74K |
| Downloads / month | 81K | 30K |
| Meta ads running | 255 | 30 |
| Rating | 4.6 | 4.5 |
| Lowest annual price | $29.99 | $39.99 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Woofz users say about paying
Of 200 reviews from Aug to Oct 2026, 51 (25.5%) mention price, trial or subscription and 45 of those are negative, mostly about cancellation and web purchases not appearing in the app. The sample averages 3.19 stars against the 4.6 store rating.
Latest 200 US reviews, Aug 18, 2026 to Oct 16, 2026
Mention price, trial or subscription
26%51 of 200 reviews, 45 of them 1 or 2 stars
I paid for Woofz’s four-week training subscription through the link they provided. After payment, I returned to the app, but there was no subscription showing a…
I ordered training 7/22/2026. I cancelled service same day because it was not what I need for training my dog (very basic info). I received email verification t…
How to measure a playbook like Woofz's
Woofz runs 255 active Meta ads in Turkish, Spanish and English, 9 of its top 13 to Google Play, beside 425 Apple Search Ads creatives, so measurement has to split store, language and first plan before judging any of them.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 301 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 19 | Woofznove8 LTD | $303K | 255 |
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Plant ParentFrequently asked questions about Woofz
How much does Woofz make?
An estimated $303K a month as of Oct 2026, 4.1x the Lifestyle median of $74K and up 0.1% versus the previous period. These are AppKittie estimates, not figures reported by nove8 LTD.
How much does Woofz cost?
Woofz is a subscription with 10 in-app purchases at 5 distinct prices on the US App Store: weekly at $7.99, $9.99 or $11.99, a $29.99 quarterly, and annual at $29.99 (Special Offer) or $59.99.
How many ads does Woofz run?
255 active Meta ads as of Oct 2026, 8.5x the Lifestyle median of 30, out of 930 found, plus 425 Apple Search Ads creatives. The 13 top ads are 11 video; 9 link to Google Play and the longest has run 378 days.
How fast is Woofz growing?
It is flat. Over 301 days estimated downloads went from 81K to 81K (+0.4%) and estimated revenue from $322K to $303K a month (-5.9%). Active Meta ads fell from 558 to 265 in 36 days.
Where is Woofz most popular?
Its best Lifestyle ranks are #70 in Australia and #92 in the United States. Estimated Meta spend went 66.3% to the United States, 13.1% to the United Kingdom and 5.92% to Spain.
Who makes Woofz?
nove8 LTD develops Woofz. The app launched on Nov 24, 2020, is 71 months old, and was last updated on Oct 8, 2026.
Who does Woofz advertise to?
Mostly younger women: 61.2% of estimated Meta spend targeted women, 42.3% went to ages 25 to 34 and 20.9% each to 18 to 24 and 35 to 44, on $28K of lifetime spend reaching 2.0M people.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.