Dogo Revenue & Ads
A dog training app with 100+ guided tricks, puppy and behavior programs, custom plans, a clicker and progress tracking.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$90K
↓ 10.3% vs prev. period
Downloads / month
20K
↓ 50.2% vs prev. period
Rating
4.8
17.3K ratings · Education
Meta ads running
508
569 found · median 65
Dogo revenue and downloads trend
Est. monthly revenue
$80K ↓ 19.6% in 90 days
Jul 22, 2026: $100KOct 18, 2026
Monthly downloads
20K ↓ 49.8% in 90 days
Jul 22, 2026: 40KOct 18, 2026
Daily third-party estimates, 89 days ending Oct 18, 2026. Revenue changed -20% and downloads -50% over the period. Meta ads live went from 582 to 508 between Aug 25, 2026 and Oct 17, 2026.
Dogo Meta ads: 508 active, longest running 747 days
Top 13 by days live out of 569 found (6 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1747 days liveApp StoreAd copy“Il tuo cane si comporta male? Le guide di Dogo migliorano il comportamento in settimane. Scarica ora!”Why it worksItalian line, your dog behaves badly, Dogo guides fix it in weeks, video, 747 days.
#2730 days liveApp StoreAd copy“¡Empieza a entrenar a tu perro hoy! La #1 App de Entrenamiento Canino en el mundo.”Why it worksSpanish pitch, start training today with the #1 dog training app, video, 730 days.Text ad#3647 days liveApp StoreAd copy“Descubra 100+ truques com Dogo! Torne o aprendizado divertido para você e seu cão. Baixe agora e comece o treino!”Why it worksPortuguese line, discover 100+ tricks and make learning fun, App Store link, 647 days.
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747 Day Ads in Six Languages and a Basic vs Premium Ladder
Dogo - Dog Training & Clicker is an Education app from Dogo App GmbH with guided tricks, puppy programs and behavior plans for dog owners. As of Oct 2026 it makes an estimated $90K a month on an estimated 20K downloads, 0.9x the Education median revenue. 508 active Meta ads run, the top 13 in 6 languages, with an Italian ad about fixing bad behavior in weeks running 747 days, backed by 2,804 Apple Search Ads creatives.
Key takeaways
- 508 active Meta ads out of 569 found, 7.8x the Education median of 65, plus 2,804 Apple Search Ads creatives.
- The top 13 have a median age of 554 days and run in Italian, Spanish, Portuguese, Polish, Dutch and English, 13 distinct lines in all.
- 10 in-app purchases at 8 prices: monthly at $3.99, $4.99, $5.99, $9.99 or $11.99, and annual at $59.99, $79 or $99.99, split into Basic and Premium tiers.
- Meta Ad Library spend estimates show $93K lifetime Meta spend, 60.8% aimed at women and 48.6% at ages 25-34. The United States takes 59.8%, France 13.8%.
- 85 of the latest 200 reviews (42.5%) mention price, trial or subscription, 46 of them negative.
Full teardown
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Where Dogo spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 48.6% of spend.
Est. spend
$93K
Reach
7.3M
Avg. CPM
$12.79
Ads delivered
569
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 2.6M | $55,822 | 59.8% |
| France | 1.3M | $12,902 | 13.8% |
| Italy | 1.2M | $8,344 | 8.94% |
| Poland | 958.6K | $4,918 | 5.27% |
| Germany | 457.8K | $4,916 | 5.27% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Dogo does differently
Basic monthly, Premium yearly
125%
cheapest annual vs 12 cheapest monthly
Translate the winner, keep it running
747 days
oldest top ad, an Italian behavior line
Search plus volume
2,804
Apple Search Ads creatives found
The measurement gap
508
active Meta ads in 6 languages
1. Basic monthly, Premium yearly
Dogo splits its store into a Basic and a Premium tier. Monthly plans cost $3.99, $4.99, $5.99, $9.99 or $11.99, and annual plans $59.99, $79 or $99.99, a 1.7x spread. Item names show the split: Dogo Basic Subscription (Monthly), Dogo Premium Subscription (Monthly) and Dogo Premium Subscription (Annual). At the cheapest rate, the year costs 125% of 12 monthly payments, so the low monthly prices likely belong to Basic while the year is always Premium. A dog owner with a new puppy may start cheap and move up as problems appear. The Education median annual is $69.99. Dogo pairs a cheap monthly entry tier with a premium annual that holds the full program.
2. Translate the winner, keep it running
Dogo writes one idea, then translates it and leaves it on. The oldest top ad, in Italian, asks whether your dog behaves badly and says Dogo guides improve behavior in weeks; it has run 747 days. A Polish version of the same line has run 570. Discover 100+ tricks runs in Portuguese, Italian, Dutch and Polish, and a 10M dogs helped line runs in English, Spanish, Polish and Portuguese. The median of the top 13 is 554 days. Twelve link to the App Store and one to Google Play. A translated proven line costs little to make and has already shown it converts. Dogo translates its best lines and then lets them run.
3. Search plus volume
Dogo pairs 508 active Meta ads with 2,804 Apple Search Ads creatives. Owners search for dog training or puppy potty training when a problem appears, which makes search the moment of need, and the many creatives likely cover languages and specific problems. Meta Ad Library spend estimates show $93K of lifetime Meta spend, 60.8% aimed at women and 48.6% at ages 25-34. The United States takes an estimated 59.8%. Downloads went from 40K to 20K over 89 days after a Sep 15 peak. Dogo uses social for reach and search for the moment the dog misbehaves.
4. The measurement gap
Dogo runs 508 Meta ads in 6 languages and 2,804 search creatives, and sells Basic and Premium tiers. Which language and which source bring an owner who pays $99.99 for Premium, and which bring a $3.99 Basic monthly that cancels after the puppy is trained? Revenue by market and tier is the open question.
How much does Dogo cost?
10 in-app purchases, 8 distinct prices, annual plans from $59.99 to $99.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $3.99 · $4.99 · $5.99 · $9.99 · $11.99 |
|---|---|
| Annual | $59.99 · $79 · $99.99 |
Dogo vs the Education median
| Dogo | Median | |
|---|---|---|
| Est. monthly revenue | $90K | $101K |
| Downloads / month | 20K | 44K |
| Meta ads running | 508 | 65 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $59.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Dogo users say about paying
Of the latest 200 reviews (Jul 18, 2023 to Oct 5, 2026), 85 mention price, trial or subscription, 42.5% of the sample, and 46 of those are negative, while some praise the free version and video lessons. The sample averages 3.58 stars.
Latest 200 US reviews, Jul 18, 2023 to Oct 5, 2026
Mention price, trial or subscription
42%85 of 200 reviews, 46 of them 1 or 2 stars
I found the app really complete and easy to use. There are lessons with video demos and the fact that we can upload our own videos to be reviewed it’s the coole…
I’ve tried so many dog training apps like woofz and puppr but none of them really worked for my puppy... Dogo is the first one that actually made a difference. …
How to measure a playbook like Dogo's
Dogo runs 508 active Meta ads in 6 languages and 2,804 Apple Search Ads creatives. Tying each language and keyword to a Basic monthly or a $59.99 to $99.99 Premium year is the measurement job.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 68 | DogoDogo App GmbH | $90K | 508 |
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Kiwi AIFrequently asked questions about Dogo
How much does Dogo make?
Dogo makes an estimated $90K a month on about 20K monthly downloads as of Oct 2026, by third-party estimates. That is 0.9x the Education category median of $101K.
How much does Dogo cost?
Dogo lists 10 in-app purchases at 8 prices: $3.99 to $11.99 a month and $59.99, $79 or $99.99 a year, across Basic and Premium tiers.
How many ads does Dogo run?
508 active Meta ads out of 569 found, 7.8x the Education median of 65, plus 2,804 Apple Search Ads creatives.
How fast is Dogo growing?
Over the 89 days to Oct 18, 2026, estimated revenue went from $100K to $80K a month, a change of -19.6%, and downloads went from 40K to 20K.
Which countries does Dogo target?
Its top ads run in Italian, Spanish, Portuguese, Polish, Dutch and English. By Meta Ad Library spend estimates, the United States takes 59.8% of spend and France 13.8%.
What do Dogo ads say?
They promise better behavior in weeks, 100+ tricks, and expert guides that have helped over 10M dogs, translated into 6 languages.
Who makes Dogo?
Dogo App GmbH publishes Dogo. It launched on Dec 22, 2016, making it 118 months old, and was last updated Oct 5, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.