GradeUp Revenue & Ads
A homework scanner for students and parents that cleans handwriting from worksheets and solves math, chemistry and biology.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$100K
flat vs prev. period
Downloads / month
10K
flat vs prev. period
Rating
4.7
959 ratings · Education
Meta ads running
137
146 found · median 65
GradeUp revenue and downloads trend
Est. monthly revenue
$100K ↑ 365.5% in 90 days
Dec 24, 2025: $21KJul 24, 2026
Monthly downloads
20K ↑ 365.5% in 90 days
Dec 24, 2025: 4.3KJul 24, 2026
Daily third-party estimates, 82 days ending Jul 24, 2026. Revenue changed +366% and downloads +366% over the period. Meta ads live went from 129 to 137 between Aug 25, 2026 and Oct 17, 2026.
GradeUp Meta ads: 137 active, longest running 983 days
Top 13 by days live out of 146 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1983 days liveGoogle PlayAd copy“시험지 정리, 필기 흔적 제거, 잘못된 문제 수집, 가정 학습의 강력한 도우미!”Why it worksKorean line, organize exam papers, clean handwriting, collect wrong answers, a home study ally; video, 983 days, Google Play.
#2946 days liveGoogle PlayAd copy“시험지 정리, 필기 흔적 제거, 잘못된 문제 수집, 가정 학습의 강력한 도우미!”Why it worksSame Korean sentence on a second video, 946 days live, Google Play link.
#3904 days liveGoogle PlayAd copy“시험지 정리, 필기 흔적 제거, 잘못된 문제 수집, 가정 학습의 강력한 도우미!”Why it worksThird Korean video on the identical line, 904 days; five Korean ads sit above the German and French ones.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Ads Running for 983 Days, Priced Only by the Year
GradeUp: Homework Scanner is an education tool from PIXELCELL PTE. LIMITED that digitizes worksheets, removes handwritten notes and gives step-by-step solutions for math, chemistry and biology. As of Oct 2026 it makes an estimated $100K a month on 10K downloads, 1.0x the Education median of $101K but $10 of revenue per download. The rank 1 Meta ad has run 983 days, the median top ad 748, and every one of the 13 links to Google Play.
Key takeaways
- 137 active Meta ads, 2.1x the Education median of 65, out of 146 found, so almost nothing has ever been switched off. All 13 top creatives are video and link to Google Play; the oldest has run 983 days.
- 3 distinct copy lines in the top 13, the same sentence in Korean, German and French: organize exam papers, clean up handwriting, collect wrong answers, a strong ally for home study. German carries 6, Korean 5, French 2.
- 3 prices across 10 in-app purchases, all annual: $19.99, $29.99 and $39.99 for GradeUp Premium and HomeworkScanner Premium, a 2.0x spread. There is no monthly or weekly plan.
- Meta Ad Library spend estimates put lifetime spend at $36K reaching 3.1M people. Germany takes 50.7%, the United States 22.7%, Austria 9.43%; 68.2% targets women and 56.6% the 35 to 44 group.
- In the 82-day trend window downloads rose 365.5% from 4.3K to 20K and estimated revenue rose 365.5% from $21K to $100K, both peaking on Apr 12, 2026.
Full teardown
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Where GradeUp spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 56.6% of spend.
Est. spend
$36K
Reach
3.1M
Avg. CPM
$11.70
Ads delivered
147
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Germany | 1.7M | $18,499 | 50.7% |
| United States est. | 389.5K | $8,277 | 22.7% |
| Austria | 361.9K | $3,438 | 9.43% |
| Belgium | 288.1K | $2,452 | 6.73% |
| France | 213.8K | $2,084 | 5.72% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What GradeUp does differently
Nearly three years, same ad
983 days
rank 1 ad live, median top ad 748 days
Three prices, all annual
$10
estimated revenue per download, annual plans only
German mothers in their forties
50.7%
of estimated Meta spend in Germany
The measurement gap
13 of 13
top ads link to Google Play, 3 annual prices behind
1. Nearly three years, same ad
GradeUp's rank 1 Meta ad has been live for 983 days, and the 13 top creatives have a median run of 748. 137 of the 146 ads ever found are still active. The copy is one sentence in three languages, Korean on 5 ads, German on 6, French on 2: organize exam papers, clean up handwriting, collect wrong answers, a strong ally for home study. All 13 are video and all 13 link to Google Play, even though this is the App Store listing. Nothing mentions free or a price. A library this old means the ads were set up once, by market, and left to run as long as they paid. GradeUp translates one proven sentence, launches per country, and leaves what works alone.
2. Three prices, all annual
The US App Store lists 10 in-app purchases for GradeUp at just 3 prices, and all are annual: $19.99, $29.99 and $39.99, a 2.0x spread, under two names, GradeUp Premium (Annual) and HomeworkScanner Premium (Annual). No monthly, no weekly. For a homework tool bought by parents, the school year is the natural unit, and three prices for one plan point to regional or discount variants. Revenue per download is $10 on 10K installs, 1.0x the Education median revenue from 0.2x the median downloads, so a small base pays well. The few reviews on record repeat one complaint, that nothing useful happens without paying around 30 dollars for a year. The annual only rule fits GradeUp's school calendar, but leaving some free value in the scanner may help users try it.
3. German mothers in their forties
The audience data describes a parent, not a student. Of $36K in lifetime estimated Meta spend, 68.2% went to women and 29.8% to men, and 56.6% went to the 35 to 44 group with 23.0% to 45 to 54. Germany took 50.7% of spend, the United States 22.7%, Austria 9.43% and Belgium 6.73%, which matches German copy on 6 of the 13 top ads. Estimated reach was 3.1M. GradeUp has no top category rank anywhere, so it buys discovery and buys it where it is cheapest. Because the buyer is a parent, GradeUp targets the parent's age and language, not the student's.
4. The measurement gap
GradeUp runs Meta ads for nearly three years at a time, sends all 13 top creatives to Google Play and sells three annual prices from $19.99 to $39.99. An App Store install from this listing is therefore only half the picture, and the money arrives once a year. The question is which language, which store and which annual price produce parents who renew for the next school year.
How much does GradeUp cost?
10 in-app purchases, 3 distinct prices, annual plans from $19.99 to $39.99. Prices as listed on the US App Store, Oct 16, 2026.
| Annual | $19.99 · $29.99 · $39.99 |
|---|
GradeUp vs the Education median
| GradeUp | Median | |
|---|---|---|
| Est. monthly revenue | $100K | $101K |
| Downloads / month | 10K | 44K |
| Meta ads running | 137 | 65 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $19.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
How to measure a playbook like GradeUp's
With 137 Meta ads that run for years, every top creative pointed at Google Play and 3 annual prices from $19.99, GradeUp's App Store revenue depends on which market and which price produce a renewing parent.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 82 days ending Jul 24, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 18 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 62 | GradeUpPIXELCELL PTE. LIMITED | $100K | 137 |
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How much does GradeUp make?
An estimated $100K a month as of Oct 2026, 1.0x the Education median of $101K, with revenue flat at 0.0% versus the previous period. These are third-party estimates, not figures reported by PIXELCELL PTE. LIMITED.
How much does GradeUp cost?
GradeUp is a subscription with 10 in-app purchases at 3 prices on the US App Store, all annual: $19.99, $29.99 or $39.99 a year for GradeUp Premium or HomeworkScanner Premium. There is no monthly plan.
How many ads does GradeUp run?
137 active Meta ads as of Oct 2026, out of 146 found, 2.1x the Education median of 65, plus 49 Apple Search Ads creatives. All 13 top ads are video, link to Google Play and the oldest has run 983 days.
How fast is GradeUp growing?
Flat versus the previous period, 0.0% on both revenue and downloads. In the 82-day trend window downloads rose 365.5% from 4.3K to 20K and estimated revenue rose 365.5% from $21K to $100K, peaking on Apr 12, 2026.
Who does GradeUp advertise to?
Parents, mostly mothers in German-speaking Europe: 68.2% of lifetime estimated Meta spend targets women, 56.6% the 35 to 44 group, and 50.7% of spend goes to Germany with 22.7% to the United States and 9.43% to Austria.
What do GradeUp ads say?
One sentence in three languages: organize exam papers, clean up handwriting, collect wrong answers, a strong ally for home study. German on 6 of the 13 top ads, Korean on 5, French on 2, all linking to Google Play.
Who makes GradeUp?
PIXELCELL PTE. LIMITED develops GradeUp. It launched on the App Store on May 4, 2023, is 41 months old and was last updated on Apr 13, 2026, with a 4.7 rating from 959 reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.