Hearty App Revenue & Ads
Short activity ideas for parents to connect with their children, sorted by energy level and interest.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$100K
↓ 51.1% vs prev. period
Downloads / month
8K
↓ 81.1% vs prev. period
Rating
4.7
2.9K ratings · Education
Meta ads running
518
1 found · median 65
Hearty App revenue and downloads trend
Est. monthly revenue
$100K ↓ 49.6% in 90 days
Jul 22, 2026: $199KOct 18, 2026
Monthly downloads
7.7K ↓ 80.5% in 90 days
Jul 22, 2026: 40KOct 18, 2026
Daily third-party estimates, 41 days ending Oct 18, 2026. Revenue changed -50% and downloads -80% over the period. Meta ads live went from 240 to 518 between Aug 25, 2026 and Oct 18, 2026.
Hearty App Meta ads: 518 active, longest running 238 days
Top 12 by days live out of 1 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1238 days liveWeb linkAd copy“Activities from this app will help you strengthen your bond with kids”Why it worksVideo on activities that strengthen your bond with kids, 238 days live, linked to the web.
#2157 days liveWeb linkAd copy“Bonding with your child has never been so easy and fun!”Why it worksVideo saying bonding with your child has never been so easy and fun, 157 days, web link.
#3148 days liveWeb linkAd copy“Activities for bonding with your kids”Why it worksShort video on activities for bonding with your kids, 148 days live, sent to the web.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Parent Bonding Plans With a High Yield Per Install
Hearty App: Everyday Bonding is an activity idea app for parents from PATHFINDER FZCO, built on short daily play with children. As of Oct 2026 it makes an estimated $100K a month from only 8K downloads, 1.0x the Education median revenue from 0.2x the median downloads. $12.5 of estimated revenue per download, from a ladder of weekly, monthly, 6 month and yearly plans sold through 518 active Meta ads.
Key takeaways
- 10 in-app purchases at 6 prices: $6.99 a week, $5.99 to $39.99 on monthly and 6 month items, and $39.99 or $49.99 a year.
- Estimated revenue per download is $12.5, earned on 8K downloads, 0.2x the Education median.
- 518 active Meta ads, 8.0x the Education median of 65, after a peak of 614 on Sep 18, 2026. All 12 top ads link to the web.
- Estimated lifetime Meta spend is $64K reaching 5.0M people, 68.8% aimed at women and 62.0% at ages 35 to 44.
- Of 177 reviews on record, averaging 2.68, 62 (35.0%) mention price, trial or subscription and 50 of those are negative.
Full teardown
Unlock 9 more Meta ads
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Where Hearty App spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 62.0% of spend.
Est. spend
$64K
Reach
5.0M
Avg. CPM
$12.76
Ads delivered
1620
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.6M | $34,431 | 53.5% |
| United Kingdom | 760.7K | $10,079 | 15.7% |
| Italy | 330.7K | $2,354 | 3.66% |
| Germany | 241.0K | $2,588 | 4.02% |
| Spain | 230.9K | $1,762 | 2.74% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Hearty App does differently
Plans for every commitment
1.3x
spread between the two annual prices
Ads that sell a feeling
518
active Meta ads, 8.0x the Education median
Paywall first, trust second
35.0%
of reviews mention price or trial
The measurement gap
12 of 12
top ads link to the web
1. Plans for every commitment
Hearty sells the same content on several clocks: a $6.99 Weekly Plan, a Monthly Plan, a 6 Months Plan and two yearly names, Annual Plan and Yearly Plan. The 10 in-app purchases resolve to 6 prices: $6.99 a week, $5.99, $6.99, $9.99, $19.99 and $39.99 on monthly and 6 month items, and $39.99 or $49.99 a year, a 1.3x annual spread. The cheapest year costs 56% of twelve monthly payments, below the Education annual median of $69.99. The yield, $12.5 per download, says parents who pay tend to pay for longer terms. Hearty's 6 month option fits a school term or a stage of childhood better than a full year.
2. Ads that sell a feeling
Kids always cherish great time together, check out the Hearty App for cool ideas, having fun is allowed. That line runs on 6 of the 12 top ads. The others are just as short: bonding with your child has never been so easy and fun, activities to strengthen your bond with kids, and one quote from a child, I feel warm inside when you play with me. All 12 are video, all link to the web, and the oldest has run 238 days. Active ads rose from 240 to 518 across tracking, a 115.8% rise. Estimated Meta spend went 62.0% to ages 35 to 44. Hearty's ads show the moment the parent wants, not the feature list.
3. Paywall first, trust second
The 177 reviews on record average 2.68 against a 4.7 store rating from 2.9K ratings, with 82 one star. 62 mention price, trial or subscription and 50 of those are negative. The quotes are specific: a parent who paid $6.99 with no trial and regretted it, another who could not cancel because the link kept loading, and several who wanted a freemium version with some free activities. Meanwhile downloads moved -81.1% and revenue -51.1% on the previous period, even as the ad count grew. A smaller app for parents should note the mismatch: a warm ad followed by a hard paywall and a broken cancel flow turns the same parent into a one star review.
4. The measurement gap
Hearty sends every top Meta ad to the web, grew its ad count to 518 and earns $12.5 per download, while downloads moved -81.1%. The question is which ad and which plan length bring parents who stay, and whether the growing ad count is still buying new payers or mostly reaching the same audience again.
How much does Hearty App cost?
10 in-app purchases, 6 distinct prices, annual plans from $39.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $6.99 |
|---|---|
| Monthly | $5.99 · $6.99 · $9.99 · $19.99 · $39.99 |
| Annual | $39.99 · $49.99 |
Hearty App vs the Education median
| Hearty App | Median | |
|---|---|---|
| Est. monthly revenue | $100K | $101K |
| Downloads / month | 8K | 44K |
| Meta ads running | 518 | 65 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $39.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Hearty App users say about paying
Of 177 reviews on record, averaging 2.68, 62 (35.0%) mention price, trial or subscription and 50 are negative, mostly about no free trial, the price and trouble cancelling.
Latest 177 US reviews, Feb 2, 2022 to Oct 15, 2026
Mention price, trial or subscription
35%62 of 177 reviews, 50 of them 1 or 2 stars
Please don’t make the same mistake as me. I blindly saw the 4.8 stars and got it for 6.99. There was no trial, so thought I’d give it a try. So much regret not …
I have tried to cancel my subscription and nothing is working. I can’t cancel through the app. The link they have doesn’t connect just constantly loading. I tri…
How to measure a playbook like Hearty App's
Hearty runs 518 active Meta ads that all link to the web and sells weekly to yearly plans. Measuring it means tying each ad to parents who keep a 6 month or yearly plan.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 41 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 177 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 64 | Hearty AppPATHFINDER FZCO | $100K | 518 |
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How much does Hearty App make?
An estimated $100K a month as of Oct 2026, 1.0x the Education median of $101K, at -51.1% on the previous period. These are third-party estimates, not figures reported by PATHFINDER FZCO.
How much does Hearty App cost?
Hearty App lists 10 in-app purchases at 6 prices on the US App Store: $6.99 a week, $5.99 to $39.99 on monthly and 6 month items, and $39.99 or $49.99 a year.
How many ads does Hearty App run?
518 active Meta ads as of Oct 2026, 8.0x the Education median, after a peak of 614 on Sep 18, 2026.
Who does Hearty App advertise to?
Parents, mostly mothers: 68.8% of estimated Meta spend targets women and 62.0% the 35 to 44 group.
How fast is Hearty App growing?
It is shrinking. Downloads moved -81.1% and revenue -51.1% on the previous period, after a trend peak of $205K on Sep 13, 2026.
Who makes Hearty App?
PATHFINDER FZCO makes Hearty App. It launched on Sep 15, 2021, is 61 months old and holds a 4.7 rating from 2.9K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.