Kiwi AI Revenue & Ads
An AI notetaker that turns recordings, PDFs and YouTube videos into notes, flashcards, quizzes and podcasts for students.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$100K
↑ 15.5% vs prev. period
Downloads / month
60K
↑ 15.5% vs prev. period
Rating
4.5
6.9K ratings · #14 in Spain
Meta ads running
40
94 found · median 65
Kiwi AI revenue and downloads trend
Est. monthly revenue
$40K ↑ 6870.7% in 90 days
Nov 19, 2025: $574Apr 12, 2026
Monthly downloads
30K ↑ 6876.7% in 90 days
Nov 19, 2025: 430Apr 12, 2026
Daily third-party estimates, 55 days ending Apr 12, 2026. Revenue changed +6871% and downloads +6877% over the period. Meta ads live went from 2 to 40 between Aug 25, 2026 and Oct 18, 2026.
Kiwi AI Meta ads: 40 active, longest running 55 days
Top 12 by days live out of 94 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#155 days liveWeb linkAd copy“Entra nel programma UGC più grande d'Italia!”Why it worksVideo inviting people to join the largest UGC program in Italy, 55 days live, linked to the web.
#240 days liveWeb linkAd copy“Studi la metà, impari il doppio.”Why it worksItalian video with the study half, learn double line, 40 days live, web link.
#340 days liveWeb linkAd copy“Studi la metà, impari il doppio.”Why it worksSecond video on the same five word line, 40 days live, also sent to the web.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Study Half, Learn Double, in Italian
Kiwi AI: Notetaker is a study app from Blackboard Studio S.r.l. that turns lectures, PDFs and videos into notes, flashcards and quizzes. As of Oct 2026 it makes an estimated $100K a month from 60K downloads, 1.0x the Education median, up 15.5% on the previous period. Four yearly prices run from $34.99 to $89.99, a 2.6x spread, sold to students in Italy and Spain through one five word line.
Key takeaways
- 10 in-app purchases at 7 prices: $8.99 a week, $8.99 to $17.99 on monthly items, and annual plans at $34.99, $49.99, $69.99 or $89.99.
- Product names mix Kiwi Pro and Kiwinote Pro, which points to a rename with old SKUs still live.
- 40 active Meta ads, up from 2 at the start of tracking. 11 of 12 top ads say study half, learn double, all linked to the web.
- Kiwi AI ranks #14 in Spain and #18 in Italy, and 87.9% of its estimated Meta spend goes to Italy.
- Meta Ad Library spend estimates skew young: 43.4% to ages 18 to 24 and 42.4% to 25 to 34.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Kiwi AI spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 18-24, taking 43.4% of spend.
Est. spend
$12K
Reach
1.6M
Avg. CPM
$7.18
Ads delivered
94
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Italy | 1.4M | $10,320 | 87.9% |
| Spain | 186.3K | $1,422 | 12.1% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Kiwi AI does differently
Four annual prices for students
2.6x
spread across 4 annual prices
Five words, eleven ads
11 of 12
top ads say study half, learn double
Italy first, then Spain
#14
category rank in Spain
The measurement gap
12 of 12
top ads link to the web
1. Four annual prices for students
Kiwi Pro is sold by the week at $8.99, by the month at $8.99, $11.99 or $17.99, with a 3 month option, and by the year at $34.99, $49.99, $69.99 or $89.99. The 2.6x annual spread brackets the Education annual median of $69.99, and the cheapest year costs 32% of twelve monthly payments. Students are price sensitive and the academic year has a natural end, so several annual prices let the app test what a student will pay in September. The Kiwi Pro and Kiwinote Pro names show the product was renamed and old buyers kept their SKUs. Kiwi AI tests across that range and prices the year to cover one school term's worth of value.
2. Five words, eleven ads
Studi la metà, impari il doppio: study half, learn double. That is the full copy on 11 of the 12 top ads, all video, all linked to the web, all launched around 40 days ago for the start of term. The twelfth is a recruiting ad inviting people to join the largest UGC program in Italy, which shows the account also recruits its own creators. Active ads went from 2 to 40 across tracking. Meta Ad Library spend estimates put reach at 1.6M people, a student audience. Kiwi AI pairs a promise short enough to read in a second with a creator program that supplies the videos.
3. Italy first, then Spain
An Italian developer advertising in Italian, Kiwi AI puts 87.9% of its estimated Meta spend into Italy and 12.1% into Spain. The store ranks follow: #14 in Spain and #18 in Italy, so the second market is responding as well as the first. Ages 18 to 24 take 43.4% of spend and 25 to 34 take 42.4%, and women take 63.7%, which matches university students. The app holds a 4.5 rating from 6.9K reviews at 22 months old, and revenue per download is an estimated $1.67. Kiwi AI won one language market with native copy, then moved to the closest neighboring language before going wide.
4. The measurement gap
Kiwi AI sends all of its top ads to the web, runs a UGC program for students in Italy and sells four annual prices. The question is which creator video and which country, Italy or Spain, bring students who pay $89.99 rather than $34.99, and whether they renew the next school year.
How much does Kiwi AI cost?
10 in-app purchases, 7 distinct prices, annual plans from $34.99 to $89.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $8.99 |
|---|---|
| Monthly | $8.99 · $11.99 · $17.99 |
| Annual | $34.99 · $49.99 · $69.99 · $89.99 |
Kiwi AI vs the Education median
| Kiwi AI | Median | |
|---|---|---|
| Est. monthly revenue | $100K | $101K |
| Downloads / month | 60K | 44K |
| Meta ads running | 40 | 65 |
| Rating | 4.5 | 4.7 |
| Lowest annual price | $34.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Kiwi AI users say about paying
Only 22 reviews are on record, averaging 3.27. 2 of them (9.1%) mention price, trial or subscription and both are negative, about a paid year with errors and no way to test without a trial.
Latest 22 US reviews, Sep 7, 2025 to Oct 8, 2026
Mention price, trial or subscription
9%2 of 22 reviews, 2 of them 1 or 2 stars
I paid for a full-year subscription, and this app completely failed me. After it started showing constant error messages, I logged out hoping it would refresh o…
I went to try it out and of course you can’t even test it without subscribing to a free trial I used it one time and it was terrible so I moved on to traditiona…
How to measure a playbook like Kiwi AI's
Kiwi AI runs 40 active Meta ads on one Italian line, all linked to the web, and sells four annual prices. Measuring it means tying each creator video to the price a student pays.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 55 days ending Apr 12, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 22 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 65 | Kiwi AIBlackboard Studio S.r.l. | $100K | 40 |
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How much does Kiwi AI make?
An estimated $100K a month as of Oct 2026, 1.0x the Education median of $101K, up 15.5% on the previous period. These are third-party estimates, not figures reported by Blackboard Studio S.r.l.
How much does Kiwi AI cost?
Kiwi AI lists 10 in-app purchases at 7 prices on the US App Store: $8.99 a week, $8.99 to $17.99 on monthly items, and $34.99 to $89.99 a year.
How many ads does Kiwi AI run?
40 active Meta ads as of Oct 2026, out of 94 found, up from 2 at the start of tracking. All 12 top ads link to the web.
Where is Kiwi AI most popular?
It ranks #14 in Spain and #18 in Italy, and Italy takes 87.9% of its estimated Meta spend.
How fast is Kiwi AI growing?
Revenue and downloads rose 15.5% on the previous period, to an estimated $100K and 60K a month.
Who makes Kiwi AI?
Blackboard Studio S.r.l. makes Kiwi AI. It launched on Dec 15, 2024, is 22 months old and holds a 4.5 rating from 6.9K reviews.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan starts at $40 a month after 30 free days. Start your free trial.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.