Deepstash Revenue & Ads
A microlearning app that turns non fiction books, articles and podcasts into short idea cards on topics like productivity.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$808K
↓ 3.5% vs prev. period
Downloads / month
505K
↓ 3.0% vs prev. period
Rating
4.7
80.0K ratings · #2 in Denmark
Meta ads running
9,500
2 found · median 65
Deepstash revenue and downloads trend
Est. monthly revenue
$812K ↑ 48.5% in 90 days
Dec 22, 2025: $260KOct 18, 2026
Monthly downloads
508K ↑ 39.2% in 90 days
Dec 22, 2025: 173KOct 18, 2026
Daily third-party estimates, 299 days ending Oct 18, 2026. Revenue changed +212% and downloads +193% over the period. Meta ads live went from 3100 to 9463 between Aug 25, 2026 and Oct 17, 2026.
Deepstash Meta ads: 9,500 active, longest running 298 days
Top 12 by days live out of 2 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1244 days liveWeb linkAd copy“Be passionate about something, and let that passion drive your goals. Get Deepstash and start your personal growth”Why it worksBe passionate about something, get Deepstash and start your personal growth; video to the web, 244 days.
#2245 days liveWeb linkAd copy“Be passionate about something, and let that passion drive your goals. Get Deepstash and start your personal growth”Why it worksSame passion and goals line on another video to the web; 245 days live.
#3245 days liveWeb linkAd copy“Be passionate about something, and let that passion drive your goals. Get Deepstash and start your personal growth”Why it worksThird copy of the personal growth line, 245 days, one of 11 near identical top ads.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
9,500 Web Funnel Ads and a 19% Annual Plan
Deepstash is a microlearning app from Brainstash Inc that condenses books, articles and podcasts into bite sized idea cards. As of Oct 2026 it makes an estimated $808K a month from an estimated 505K downloads, 8.0x the Education median revenue. 9.5K active Meta ads run at once, 146.2x the category median, with every one of the 12 top ads sending people to the web rather than the App Store.
Key takeaways
- 9.5K active Meta ads, 146.2x the Education median of 65, plus 632 Apple Search Ads creatives. All 12 top ads are video and all 12 link to the web.
- 11 of the 12 top ads repeat Be passionate about something, and let that passion drive your goals. The longest top ad has run 298 days and the median 244.
- Pro runs $12.99 to $29.99 a month and $29.99 to $99.99 a year, a 3.3x annual spread. The cheapest annual is just 19% of 12 monthly payments.
- Estimated lifetime Meta spend is $2M, reaching 133.0M people, a modeled 62.6% in the United States and 73.2% aimed at men.
- Recent reviews average 2.54 across 200. 90, or 45.0%, mention price, trial or subscription, and 82 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Deepstash spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 40.1% of spend.
Est. spend
$2M
Reach
133.0M
Avg. CPM
$13.82
Ads delivered
2767
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 54.2M | $1,151,102 | 62.6% |
| United Kingdom | 16.3M | $215,354 | 11.7% |
| Germany | 7.5M | $80,809 | 4.40% |
| Italy | 6.4M | $45,716 | 2.49% |
| France | 5.0M | $48,304 | 2.63% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Deepstash does differently
An annual at 19%
19%
cheapest annual versus 12 monthly payments
Volume first, one message
9.5K
active Meta ads, 146.2x the Education median
Young men, mostly American
$2M
in estimated lifetime Meta spend
The measurement gap
12 of 12
top ads send people to the web
1. An annual at 19%
Ten in-app purchases resolve to 6 prices across monthly, 3 month and yearly Pro plans. Monthly sits at $12.99, $19.99 or $29.99. Annual runs $29.99, $69.99, $89.99 and $99.99, a 3.3x spread, and the cheapest annual costs only 19% of 12 payments at the cheapest monthly. The Education median annual is $69.99, so the entry yearly undercuts the category by a wide margin. A deep annual discount is common in web funnels, where a timed offer closes the sale before the user ever opens the app. The trade off is visible in reviews: 45.0% of 200 recent reviews mention price, trial or subscription, and 82 are negative. Smaller apps can test a deep annual anchor, but should spell out trial terms in plain words.
2. Volume first, one message
Active Meta ads rose from 3.1K to 9.5K in 37 days, a 205.3% change, and the top of that pile barely varies. Eleven of the 12 top ads use Be passionate about something, and let that passion drive your goals, get Deepstash and start your personal growth. The other, Use Deepstash for a few minutes during coffee, is the longest runner at 298 days. All are video and all link to the web. Volume like this only pays if the funnel converts, and the estimated $1.6 per download says each user is worth little, so scale carries the model. Deepstash also ranks #2 in Denmark and the United Kingdom and #3 in the United States. For a smaller app, the copyable part is the fixed message, not the 9.5K count.
3. Young men, mostly American
Self improvement content is often marketed to women, but Deepstash spends the other way. Of $2M in estimated lifetime Meta spend, reaching 133.0M people, 73.2% targets men and 23.9% women. Ages 25-34 take 40.1%, 18-24 take 21.3% and 35-44 take 20.7%. By country, the United States gets a modeled 62.6%, the United Kingdom 11.7%, Germany 4.40% and Italy 2.49%. The target looks like the young professional who wants career growth in short bursts, which matches the coffee break copy. Deepstash sells minutes, not books. The trend also shows estimated revenue climbing from $260K to $812K over 299 days, so revenue is rising alongside the spend.
4. The measurement gap
Deepstash runs 9.5K Meta ads to web pages, has an estimated $2M in lifetime Meta spend, and sells an annual at 19% of monthly. With 82 negative payment reviews out of 200, the question is which ad and which web offer bring subscribers who renew, not trial users who cancel angry and leave a one star review.
How much does Deepstash cost?
10 in-app purchases, 6 distinct prices, annual plans from $29.99 to $99.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $12.99 · $19.99 · $29.99 |
|---|---|
| Annual | $29.99 · $69.99 · $89.99 · $99.99 |
Deepstash vs the Education median
| Deepstash | Median | |
|---|---|---|
| Est. monthly revenue | $808K | $101K |
| Downloads / month | 505K | 44K |
| Meta ads running | 9,500 | 65 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $29.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Deepstash users say about paying
Of 200 reviews from Sep 27 to Oct 17, 2026, 90, or 45.0%, mention price, trial or subscription, and 82 of those are negative, many about the trial and cancellation. The sample averages 2.54.
Latest 200 US reviews, Sep 27, 2026 to Oct 17, 2026
Mention price, trial or subscription
45%90 of 200 reviews, 82 of them 1 or 2 stars
Doing surface scan on the app and the purpose shows this isn’t as advertised as a social media feed of facts and quotes but has moved to a freemium model to sel…
Waste of time, waste of money. Tried it once, then the whole process just gets annoying. Do not plan on learning anything meaningful. It was so useless that I c…
How to measure a playbook like Deepstash's
Deepstash sends all 12 top Meta ads to the web out of 9.5K active, so measurement has to link each web checkout back to the ad and then to the app install.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 299 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 11 | DeepstashBrainstash Inc | $808K | 9,500 |
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Simply GuitarFrequently asked questions about Deepstash
How much does Deepstash make?
An estimated $808K a month as of Oct 2026, a -3.5% change versus the previous period and 8.0x the Education median of $101K. These are third-party estimates, not figures reported by Brainstash Inc.
How much does Deepstash cost?
Pro is listed at $12.99, $19.99 and $29.99 a month and $29.99 to $99.99 a year on the US App Store. The cheapest annual is 19% of 12 monthly payments.
How many ads does Deepstash run?
9.5K active Meta ads, 146.2x the Education median of 65, plus 632 Apple Search Ads creatives. All 12 top ads link to the web.
How fast is Deepstash growing?
Fast. Over 299 days to Oct 18, 2026, estimated revenue rose from $260K to $812K, a 212.4% change, and downloads rose 192.8%.
Where is Deepstash most popular?
Its best App Store ranks are #2 in Denmark and the United Kingdom and #3 in Australia, Finland and the United States.
Who makes Deepstash?
Brainstash Inc develops Deepstash. The app launched on Feb 23, 2019, making it 92 months old, and was last updated on Oct 14, 2026.
Who does Deepstash target with ads?
Estimated Meta spend goes 73.2% to men, with 40.1% at ages 25-34 and 21.3% at 18-24, and 62.6% in the United States.
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The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan starts at $40 a month after 30 free days. Start your free trial.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.