Paladin Revenue & Ads
Short animated history lessons built around historical figures, with quizzes and collectible characters for busy learners.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$104K
↓ 50.2% vs prev. period
Downloads / month
83K
↓ 60.2% vs prev. period
Rating
4.6
23.3K ratings · #38 in Ireland
Meta ads running
1,600
2 found · median 65
Paladin revenue and downloads trend
Est. monthly revenue
$106K ↑ 40.4% in 90 days
Nov 20, 2025: $22KOct 18, 2026
Monthly downloads
84K ↑ 49.7% in 90 days
Nov 20, 2025: 16KOct 18, 2026
Daily third-party estimates, 299 days ending Oct 18, 2026. Revenue changed +391% and downloads +423% over the period. Meta ads live went from 0 to 1552 between Aug 26, 2026 and Oct 18, 2026.
Paladin Meta ads: 1,600 active, longest running 192 days
Top 12 by days live out of 2 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1192 days liveGoogle PlayAd copy“Have you tried Paladin yet? Learn History in just 5 minutes a day!”Why it worksVideo asking have you tried Paladin yet, learn history in 5 minutes a day, 192 days, Google Play.
#2149 days liveWeb linkAd copy“Have you tried Paladin yet? Learn History in just 5 minutes a day!”Why it worksSame line on a video sent to the web, 149 days live.
#3102 days liveWeb linkAd copy“Have you tried Paladin yet? Learn History in just 5 minutes a day!”Why it worksThird video with identical copy, 102 days live, also linked to the web.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Six Annual Prices Behind a Five Minute Pitch
Paladin: Learn History is a history app from Brainstash, Inc. with short animated lessons on historical figures, quizzes and collectible characters. As of Oct 2026 it makes an estimated $104K a month from 83K downloads, 1.0x the Education median. One simple ad sells 6 yearly prices from $29.99 to $99.99, a 3.3x spread, sold by 1600 active Meta ads that all say learn history in just 5 minutes a day.
Key takeaways
- 10 in-app purchases at 8 prices: $12.99 or $24.99 on monthly items and 6 annual prices from $29.99 to $99.99, a 3.3x spread.
- 1600 active Meta ads, 24.6x the Education median of 65, after a peak of 3.2K on Oct 4, 2026, plus 550 Apple Search Ads creatives.
- All 12 top ads are video on one line, have you tried Paladin yet, and 11 of them link to the web.
- Meta Ad Library spend estimates put lifetime spend at $521K reaching 37.5M people, with 62.8% of spend in the United States.
- Revenue moved -50.2% on the previous period, after a trend peak of $220K on Sep 27, 2026.
Full teardown
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Where Paladin spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 42.0% of spend.
Est. spend
$521K
Reach
37.5M
Avg. CPM
$13.91
Ads delivered
2713
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 15.4M | $327,534 | 62.8% |
| United Kingdom | 4.7M | $62,683 | 12.0% |
| Italy | 1.7M | $12,288 | 2.36% |
| Germany | 1.7M | $18,479 | 3.54% |
| France | 1.5M | $14,941 | 2.87% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Paladin does differently
Six prices for one year
3.3x
spread across 6 annual prices
$521K in estimated Meta spend
$521K
lifetime estimated Meta spend
A September peak, then a drop
$220K
estimated revenue peak on Sep 27, 2026
The measurement gap
11 of 12
top ads link to the web
1. Six prices for one year
Paladin Pro has one name and six annual prices on the US App Store: $29.99, $59.99, $69.99, $79.99, $89.99 and $99.99. Monthly items cost $12.99 or $24.99, and the product names add a 3 month plan. The cheapest year costs 19% of twelve monthly payments, which makes monthly a decoy for almost everyone. The $69.99 tier matches the Education annual median exactly, with five other prices placed around it. A ladder this wide on a 25 month old app looks like continuous price testing across countries and offers. Paladin keeps one plan, tests several annual prices at once, and lets the monthly price stay high as an anchor.
2. $521K in estimated Meta spend
An estimated $521K in lifetime Meta spend, reaching 37.5M people, makes Paladin one of the biggest spenders in its category. The United States takes 62.8% of that spend and the United Kingdom 12.0%. Men take 59.3% and ages 25 to 34 take 42.0%, which describes an adult history fan, not a student. Active ads went from 0 at the start of tracking to a peak of 3.2K on Oct 4, 2026, and stand at 1600 now, 24.6x the category median. All 12 top ads are video and 11 send people to the web. For Paladin, adults who like history have proved to be an audience large enough to absorb that spend.
3. A September peak, then a drop
In the 299 day trend window estimated revenue rose from $22K to a peak of $220K on Sep 27, 2026, and downloads rose from 16K to a peak of 220K the same day. The headline month is now $104K from 83K downloads, with revenue at -50.2% and downloads at -60.2% on the previous period. The drop follows the ad count, which peaked a week later and has since been cut back. Revenue falling more slowly than installs suggests renewals from the peak cohort are holding part of it. Paladin ranks #38 in Ireland and #50 in Norway. A smaller app that scales spend quickly should decide in advance which revenue level counts as success once the burst ends.
4. The measurement gap
Paladin spent an estimated $521K on Meta, sends 11 of its 12 top ads to the web and sells six annual prices from $29.99 to $99.99. The question is which country and which annual price produce history fans who renew, now that the September peak in ads and revenue has passed.
How much does Paladin cost?
10 in-app purchases, 8 distinct prices, annual plans from $29.99 to $99.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $12.99 · $24.99 |
|---|---|
| Annual | $29.99 · $59.99 · $69.99 · $79.99 · $89.99 · $99.99 |
Paladin vs the Education median
| Paladin | Median | |
|---|---|---|
| Est. monthly revenue | $104K | $101K |
| Downloads / month | 83K | 44K |
| Meta ads running | 1,600 | 65 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $29.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Paladin users say about paying
Latest 200 US reviews, Aug 16, 2026 to Oct 16, 2026
Mention price, trial or subscription
36%71 of 200 reviews, 63 of them 1 or 2 stars
I enjoy the advertisement short stories that appear on my facebook feeds but the actual app is nothing like the advertised version. Not as informative or entert…
I’m drawn to history, which is why I chose to subscribe to Paladin. After I found it unwieldy I decided I would not continue after the one month free trial. I h…
How to measure a playbook like Paladin's
Paladin runs 1600 active Meta ads on one line, 11 of 12 top ones linked to the web, and sells six annual prices. Measuring it means joining each web click to the price that renews.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 299 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 52 | PaladinBrainstash Inc | $104K | 1,600 |
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Good InsideFrequently asked questions about Paladin
How much does Paladin make?
An estimated $104K a month as of Oct 2026, 1.0x the Education median of $101K, at -50.2% on the previous period. These are third-party estimates, not figures reported by Brainstash, Inc.
How much does Paladin cost?
Paladin Pro lists 10 in-app purchases at 8 prices on the US App Store: $12.99 or $24.99 on monthly items and annual plans from $29.99 to $99.99.
How many ads does Paladin run?
1600 active Meta ads as of Oct 2026, 24.6x the Education median, after a peak of 3.2K on Oct 4, 2026. It also has 550 Apple Search Ads creatives.
How much does Paladin spend on ads?
Meta Ad Library spend estimates put lifetime spend at $521K, reaching 37.5M people. The United States takes 62.8% of it.
Where is Paladin most popular?
Its best category ranks are #38 in Ireland, #50 in Norway, #58 in New Zealand, #61 in Denmark and #63 in Australia.
How fast is Paladin growing?
Revenue peaked at $220K on Sep 27, 2026 and has since fallen to $104K a month, -50.2% on the previous period.
Who makes Paladin?
Brainstash, Inc. makes Paladin. It launched on Sep 20, 2024, is 25 months old and holds a 4.6 rating from 23.3K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.