Solid Starts Revenue & Ads
A baby-led weaning guide for parents starting solids, with a database of foods, safety notes and videos of babies eating.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202615 min readPaid scale
Est. monthly revenue
$809K
↓ 20.2% vs prev. period
Downloads / month
91K
↓ 10.2% vs prev. period
Rating
4.9
46.2K ratings · #4 in Australia
Meta ads running
47
197 found · median 65
Solid Starts revenue and downloads trend
Est. monthly revenue
$811K ↓ 17.5% in 90 days
Jul 22, 2026: $982KOct 18, 2026
Monthly downloads
91K ↑ 16.1% in 90 days
Jul 22, 2026: 79KOct 18, 2026
Daily third-party estimates, 89 days ending Oct 18, 2026. Revenue changed -18% and downloads +16% over the period. Meta ads live went from 88 to 49 between Aug 24, 2026 and Oct 18, 2026.
Solid Starts Meta ads: 47 active, longest running 148 days
Top 13 by days live out of 197 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1148 days liveWeb linkAd copy“Want a low-risk, high-reward food? Hand over a mango pit! Our feeding therapists LOVE mango pits for babies starting solids. Here’s why: Baby gets challenge without the risk. Mango pits are large and firm, making them easy for babies to pick up. (Rolling in almond flour or even rice cereal will aid grip.) Mango pits give baby an opportunity to work oral reflexes that are foundational to chewing. When baby munches on a mango pit, it works a tongue reflex responsible for moving food to th”Why it worksMango pit as a low-risk first food, in the feeding therapists' voice; 148 days live, linking to the web.
#2146 days liveWeb linkAd copy“Bigger is better? We said what we said The key to safety when starting solids is self-feeding. But the size of the food has to be big enough for baby to pick up and hold at 6 months. Around 9 months, you can go down in size. Tap the link in bio to see for yourself”Why it worksBigger is better: food size at 6 months versus 9 months, a safety lesson; 146 days live to the web.
#3128 days liveWeb linkAd copy“Now you can introduce hundreds of foods to your baby with expert guidance in the Solid Starts App - tap the link in bio! Go fish! Sardines are among our favorite first fish for babies. Packed with omega-3 fatty acids, sardines are also rich in protein for energy and growth and vitamin B12 for healthy blood and brain development, as well as many more essential nutrients for growing babies. Sardines are also one of the few naturally-occurring food sources of vitamin D and among the fish lowe”Why it worksSardines as a first fish, with a tap the link in bio call; 128 days live, web destination.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Thirteen Ads, Thirteen Different Feeding Lessons
Solid Starts is a first-foods app from SolidStarts LLC that guides parents through baby-led weaning with a database of over 400 foods, each with safety, allergen and preparation notes and videos of babies eating. As of Oct 2026 it makes an estimated $809K a month from 91K downloads, 8.0x the Education median revenue on 2.0x the median downloads. 13 distinct copy lines cover the 13 top Meta ads, each a feeding lesson rather than a sales pitch.
Key takeaways
- 47 active Meta ads, 0.7x the Education median of 65, from 197 found, plus 34 Apple Search Ads creatives. The longest top ad has run 148 days and the median 58.
- 13 distinct copy lines across 13 top ads, all video: mango pits, sardines, spitting, broccoli, raw apple as a choking hazard. 7 link to the App Store and 6 to the web; 3 mention free.
- Only 2 prices: $19.99 a month or $99.99 a year, so the annual is 42% of 12 months at the monthly price. The Education median annual is $69.99.
- Top Education ranks are #4 in Australia, #4 in New Zealand, #14 in Ireland, #16 in the United Kingdom and #17 in Canada. Estimated Meta spend went 70.0% to the United Kingdom.
- 97 of 200 reviews (48.5%) mention price, trial or subscription and 76 of those are negative, mostly about the $99.99 price and a paywall on content once sold as All Access. The sample averages 2.64 stars against a 4.9 store rating.
Full teardown
Unlock 10 more Meta ads
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Where Solid Starts spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 62.3% of spend.
Est. spend
$29K
Reach
2.0M
Avg. CPM
$14.74
Ads delivered
197
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United Kingdom | 1.5M | $20,136 | 70.0% |
| United States est. | 381.0K | $8,097 | 28.1% |
| Ireland | 52.1K | $546.75 | 1.90% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Solid Starts does differently
Every ad is a lesson, not a pitch
13 of 13
top ads use a different copy line
One price, one discount, no ladder
42%
annual price vs 12 months at the monthly rate
Strongest where English parents search
#4
Education rank in Australia and New Zealand
The measurement gap
7 of 13
top ads link to the App Store, 6 to the web
1. Every ad is a lesson, not a pitch
Solid Starts has 47 active Meta ads, 0.7x the Education median of 65, but the 13 longest runners share no copy at all. Each is a feeding lesson in the voice of the app's therapists: hand over a mango pit, bigger is better when starting solids, sardines as a first fish, spit happens, steam broccoli rather than boil it, raw apple is a top choking hazard for kids under 3. All 13 are video, 7 link to the App Store and 6 to the web, and only 3 mention free. The longest has run 148 days and the median 58. Teaching in the ad may pre-sell the database, because the parent who learns one rule wants the other 400. For Solid Starts, each ad is one useful fact and the app is the full version.
2. One price, one discount, no ladder
Solid Starts sells 10 in-app purchases but at just 2 distinct prices: $19.99 a month or $99.99 a year, under names like Unlimited, Compass and Seasonal Premium. The annual is 42% of 12 months at the monthly price, a deep discount against an Education median annual of $69.99. Revenue per download is $8.89 on 91K installs, 2.0x the category median of 44K, so the monetization is efficient. Reviews show the cost of a hard paywall on a parenting product: 97 of the latest 200 mention price or subscription, 76 negative, with complaints that a food lookup now costs $100 a year and that an earlier All Access purchase no longer covers everything. The sample averages 2.64 stars against the 4.9 store rating. Smaller apps moving legacy buyers onto a subscription should expect that gap to show up in reviews first.
3. Strongest where English parents search
Store ranks put Solid Starts at #4 in Australia, #4 in New Zealand, #14 in Ireland, #16 in the United Kingdom and #17 in Canada, all English-speaking markets. Meta Ad Library spend estimates show the spend follows: of $29K lifetime reaching 2.0M people, 70.0% went to the United Kingdom, a modeled 28.1% to the United States and 1.90% to Ireland. The audience is 92.9% women and 62.3% aged 25 to 34, the new-parent band. Over 89 days estimated downloads rose from 79K to 91K (+16.1%) while active ads fell from 88 to 49, so installs grew even as paid ads fell. For Solid Starts, the UK gets most of the budget, and the data cannot say what lifts the other ranks.
4. The measurement gap
Solid Starts splits its 13 top ads between the App Store and a web landing, teaches a different lesson in each, and sells only two prices, $19.99 or $99.99. Installs also arrive from #4 ranks in Australia and New Zealand. The question is which lesson, and which destination, brings the parent who pays $99.99 for the year rather than the one who looks up one food and leaves.
How much does Solid Starts cost?
10 in-app purchases, 2 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $19.99 |
|---|---|
| Annual | $99.99 |
Solid Starts vs the Education median
| Solid Starts | Median | |
|---|---|---|
| Est. monthly revenue | $809K | $101K |
| Downloads / month | 91K | 44K |
| Meta ads running | 47 | 65 |
| Rating | 4.9 | 4.7 |
| Lowest annual price | $99.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Solid Starts users say about paying
Of 200 reviews from Dec 2025 to Oct 2026, 97 (48.5%) mention price, trial or subscription and 76 of those are negative, mostly about paying $100 a year for food lookups. The sample averages 2.64 stars against the 4.9 store rating.
Latest 200 US reviews, Dec 18, 2025 to Oct 9, 2026
Mention price, trial or subscription
48%97 of 200 reviews, 76 of them 1 or 2 stars
I never write reviews, but today when again I couldn’t find a basic food in their database I felt forced to write this review! This app charges 100!!! $ a year …
I love having access to the data base of foods and how to prepare them through different stages. I would love to have the subscription for the meal ideas but I …
How to measure a playbook like Solid Starts's
Solid Starts runs 47 active Meta ads that teach 13 different lessons and send parents to both the App Store and the web, so measurement has to connect the lesson that landed to the $99.99 annual it produced.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 10 | Solid StartsSolidStarts LLC | $809K | 47 |
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MimoFrequently asked questions about Solid Starts
How much does Solid Starts make?
An estimated $809K a month as of Oct 2026, 8.0x the Education median of $101K, with a -20.2% change versus the previous period. These are third-party estimates, not figures reported by SolidStarts LLC.
How much does Solid Starts cost?
Solid Starts is a subscription with 10 in-app purchases at 2 distinct prices on the US App Store: $19.99 a month or $99.99 a year, under plan names such as Unlimited, Compass and Seasonal Premium.
How many ads does Solid Starts run?
47 active Meta ads out of 197 found, 0.7x the Education median of 65, plus 34 Apple Search Ads creatives. All 13 top ads are video with 13 distinct copy lines; the longest has run 148 days.
How fast is Solid Starts growing?
Installs up, revenue down. Over 89 days estimated downloads rose from 79K to 91K (+16.1%) while estimated revenue fell from $982K to $811K a month (-17.5%). Active Meta ads dropped from 88 to 49.
Where is Solid Starts most popular?
Its best Education ranks are #4 in Australia, #4 in New Zealand, #14 in Ireland, #16 in the United Kingdom and #17 in Canada. Estimated Meta spend went 70.0% to the United Kingdom and 28.1% to the United States.
Who makes Solid Starts?
SolidStarts LLC develops the app. It launched on May 10, 2021, is 65 months old, and was last updated on Oct 7, 2026.
Who does Solid Starts advertise to?
New mothers: 92.9% of estimated Meta spend targeted women, 62.3% went to ages 25 to 34 and 26.7% to 35 to 44, on $29K of lifetime spend reaching 2.0M people.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.