Simply Guitar Revenue & Ads
A guitar learning app with step by step video lessons that listens as you play and gives instant feedback.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPricing play
Est. monthly revenue
$904K
↓ 13.7% vs prev. period
Downloads / month
100K
↓ 4.0% vs prev. period
Rating
4.7
398.9K ratings · #34 in Denmark
Meta ads running
379
289 found · median 65
Simply Guitar revenue and downloads trend
Est. monthly revenue
$904K ↓ 12.1% in 90 days
Jul 22, 2026: $1.0MOct 18, 2026
Monthly downloads
100K ↓ 2.3% in 90 days
Jul 22, 2026: 103KOct 18, 2026
Daily third-party estimates, 86 days ending Oct 18, 2026. Revenue changed -12% and downloads -2% over the period. Meta ads live went from 65 to 379 between Aug 24, 2026 and Oct 18, 2026.
Simply Guitar Meta ads: 379 active, longest running 76 days
Top 12 by days live out of 289 found (2 video and 10 image creatives). Tap any one to open the original in the Meta Ad Library.
#176 days liveWeb linkAd copy“Stop guessing and start playing with confidence! Simply Guitar listens as you play and gives you instant feedback, so you’ll know when you’re getting it right. Start learning today!”Why it worksStop guessing and start playing with confidence, on video to a web page; 76 days live.
#276 days liveWeb linkAd copy“Stop guessing and start playing with confidence! Simply Guitar listens as you play and gives you instant feedback, so you’ll know when you’re getting it right. Start learning today!”Why it worksSame instant feedback promise as a static image, also to the web; 76 days.
#376 days liveWeb linkAd copy“Stop guessing if you’re playing it right. Simply Guitar listens as you play and gives you instant feedback, so you can improve with every session. Start playing today”Why it worksVariant line, Stop guessing if you are playing it right, image to the web; 76 days.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Web Funnel Ads and an Annual at Half the Monthly Price
Simply Guitar is a guitar learning app from Simply Ltd that pairs video lessons with audio feedback on the chords and songs you play. As of Oct 2026 it makes an estimated $904K a month from an estimated 100K downloads, 9.0x the Education median revenue. All 12 top Meta ads link to the web, not a store, while active ads jumped 483.1% in 37 days.
Key takeaways
- 379 active Meta ads, 5.8x the Education median of 65, plus 377 Apple Search Ads creatives. All 12 top ads link to the web; 10 are images and 2 are video.
- Two copy lines cover the top ads, both built on Simply Guitar listens as you play and gives you instant feedback. The longest has run 76 days.
- Plans are $19.99 or $29.99 a month and $119.99 to $199.99 a year, a 1.7x annual spread. The cheapest annual is 50% of 12 monthly payments.
- Estimated lifetime Meta spend is $45K, reaching 2.6M people, with a modeled 62.3% in the United States, 35.2% in the United Kingdom and 67.1% aimed at men.
- Recent reviews average 2.81 across 200. 76, or 38.0%, mention price, trial or subscription, and 52 of those are negative.
Full teardown
Unlock 9 more Meta ads
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Where Simply Guitar spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 23.9% of spend.
Est. spend
$45K
Reach
2.6M
Avg. CPM
$17.12
Ads delivered
289
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.3M | $28,187 | 62.3% |
| United Kingdom | 1.2M | $15,915 | 35.2% |
| Germany | 38.3K | $411.32 | 0.91% |
| Netherlands | 16.3K | $152.52 | 0.34% |
| Sweden | 14.8K | $146.59 | 0.32% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Simply Guitar does differently
Annual priced at half
50%
cheapest annual versus 12 monthly payments
Every top ad goes to web
12 of 12
top Meta ads link to a web page
Older men in two markets
62.3%
of estimated Meta spend reaches the United States
The measurement gap
38.0%
of recent reviews mention price or trial
1. Annual priced at half
Ten in-app purchases resolve to 6 prices. Monthly access is $19.99 or $29.99, and annual plans run $119.99, $149.99, $179.99 and $199.99, a 1.7x spread. The cheapest annual costs 50% of 12 payments at the cheapest monthly, a strong push toward the year. Even the entry annual sits above the Education median of $69.99, so the app prices high and then discounts hard for commitment. That may fit a skill like guitar, where an annual locks revenue before motivation fades. The cost shows up in reviews: 38.0% of 200 recent reviews mention price, trial or subscription. For Simply Guitar, the steep annual discount brings the year, and the review share shows the backlash.
2. Every top ad goes to web
None of the 12 top Meta ads sends people to a store. All 12 link to the web, which usually means a quiz or checkout funnel that sells the plan before the install. Ten are images and 2 are video, an unusual mix for a skill app, and nearly all have run 74 to 76 days. The copy barely moves: Stop guessing and start playing with confidence appears on 11 of them. Volume is the lever here, with active ads rising from 65 to 379 in 37 days, a 483.1% change. Web checkout avoids store fees and lets the team test price pages freely. Smaller apps with a clear promise can test a web funnel too, but they need to track which ad drove each web purchase.
3. Older men in two markets
Estimated lifetime Meta spend of $45K reached 2.6M people. The United States takes a modeled 62.3% and the United Kingdom 35.2%, with Germany and the Netherlands under 1% each. By age, 45-54 leads at 23.9%, then 35-44 at 23.4% and 55-64 at 18.9%, and 67.1% of spend goes to men. That may be a buyer who always meant to learn guitar and now has money and time. Store ranks are strongest in smaller English and Nordic markets, #34 in Denmark and #35 in Ireland and Norway. Simply Guitar aims at the adult who wants a second chance at a hobby, not the teenager.
4. The measurement gap
Simply Guitar sends all 12 top ads to the web, pushes a $119.99 annual at 50% of monthly, and spends most of its Meta budget on men over 35 in the United States and the United Kingdom. Revenue fell -13.7% versus the previous period. The question is which web funnel and audience brings learners who keep paying, not ones who feel tricked by the trial.
How much does Simply Guitar cost?
10 in-app purchases, 6 distinct prices, annual plans from $119.99 to $199.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $19.99 · $29.99 |
|---|---|
| Annual | $119.99 · $149.99 · $179.99 · $199.99 |
Simply Guitar vs the Education median
| Simply Guitar | Median | |
|---|---|---|
| Est. monthly revenue | $904K | $101K |
| Downloads / month | 100K | 44K |
| Meta ads running | 379 | 65 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $119.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Simply Guitar users say about paying
Of 200 reviews from Jul to Oct 2026, 76, or 38.0%, mention price, trial or subscription, and 52 of those are negative, often about content locked behind premium. The sample averages 2.81.
Latest 200 US reviews, Jul 24, 2026 to Oct 16, 2026
Mention price, trial or subscription
38%76 of 200 reviews, 52 of them 1 or 2 stars
This app is horrible, everything is great except for the tuning system, i tuned my A string on the second tuning lesson, my guitar was already tuned btw, and th…
I’ve been trying to actually find a way to learn and play. You make your app seem free and friendly, but there are no options to actually play free of charge. Y…
How to measure a playbook like Simply Guitar's
Simply Guitar routes its top Meta ads to web pages, not the App Store, so measurement has to connect each ad to a web purchase and then to the app install.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 86 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 9 | Simply GuitarSimply Ltd | $904K | 379 |
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ArtWorkoutFrequently asked questions about Simply Guitar
How much does Simply Guitar make?
An estimated $904K a month as of Oct 2026, a -13.7% change versus the previous period and 9.0x the Education median of $101K. These are third-party estimates, not figures reported by Simply Ltd.
How much does Simply Guitar cost?
Monthly plans are listed at $19.99 and $29.99, and annual plans from $119.99 to $199.99 on the US App Store. The cheapest annual is 50% of 12 monthly payments.
How many ads does Simply Guitar run?
379 active Meta ads, 5.8x the Education median of 65, plus 377 Apple Search Ads creatives. All 12 top ads link to the web.
How fast is Simply Guitar growing?
It is slipping. Over 86 days to Oct 18, 2026, estimated revenue fell from $1.0M to $904K, a -12.1% change, and downloads fell -2.3%. Active Meta ads rose 483.1% in 37 days.
Where is Simply Guitar most popular?
Its best App Store ranks are #34 in Denmark, #35 in Ireland and Norway, #37 in Australia and #40 in Canada.
Who makes Simply Guitar?
Simply Ltd develops Simply Guitar, along with Simply Piano and Simply Draw. The app launched on Jan 26, 2020, making it 81 months old.
Who does Simply Guitar target with ads?
Estimated Meta spend goes 67.1% to men, with 23.9% at ages 45-54, 23.4% at 35-44 and 18.9% at 55-64.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.