Airbridge & Xsolla: New S2S integration unifies mobile and web performance insights

Airbridge has partnered with Xsolla, a global video game commerce company, to launch a new server-to-server (S2S) integration that connects mobile campaign data with purchases made through the Xsolla Web Shop.

As more players buy in-game currency, virtual goods, and exclusive offers through web shops, these off-platform transactions now drive a growing share of total revenue. Yet for most developers, it’s been difficult to connect them back to mobile campaigns.

With this integration, web shop purchases are securely sent to Airbridge as S2S events and attributed to the correct campaign or install source. Developers can finally see how mobile ads drive web-based revenue and understand the complete player journey—from ad click to install to purchase.

What developers can do with the Airbridge–Xsolla integration

This integration brings mobile and web data together, helping studios understand what’s working and where to grow. With Airbridge and Xsolla, developers can:

• Track web shop purchases alongside in-app events. Attribute web transactions to the right campaigns and see how players move between app and web.
• Measure revenue across all campaigns. Identify which channels and creatives deliver high-value users, including those who convert later on the web.
• Calculate true player LTV. Combine in-app and web data to measure total Lifetime Value (LTV) and optimize spend with confidence.

With full-funnel attribution and over 200 customizable metrics, Airbridge helps teams monitor ROAS, retention, revenue, and churn in one place—removing data silos and improving decision speed.

Bridging mobile and web performance

As studios embrace direct-to-consumer (D2C) models like web shops, they gain more control over pricing, branding, and player relationships. But this also creates new data gaps.

Airbridge fills those gaps by tracking Xsolla Web Shop purchases alongside in-app events, ensuring every transaction counts toward your performance metrics. Developers can clearly see how marketing efforts translate into real revenue—across both mobile and web.

With predictive lifetime value (pLTV) and predicted lifetime (pLT) modeling, Airbridge helps teams identify high-value players early, predict churn, and act before performance declines.

Smarter cross-platform growth with Airbridge

The Airbridge–Xsolla integration gives studios a unified, data-driven view of player engagement and revenue across platforms.With deeper insight into ROAS, LTV, and player behavior, teams can align UA, product, and data decisions to drive long-term growth.