Airbridge is now integrated with Gamelight, the leading rewarded user acquisition (UA) platform. This integration enables app and game developers to measure, analyze, and optimize rewarded UA performance with full transparency — from first install to long-term user value.

Drive User Growth with Gamelight’s Rewarded UA Platform

Gamelight is a leading rewarded mobile marketing platform that helps app publishers and advertisers optimize their UA strategies. With its focus on Rewarded UA, Gamelight allows developers to engage users in a natural and rewarding way by recognising them for their in-game actions and achievements. Using real-time data and machine learning, the platform personalises user experiences to boost engagement and retention.

With Gamelight, you can:

• Access 100% direct traffic for transparent, fraud-free performance.
• Leverage advanced targeting to reach the right users based on age, genre, and competitor titles.
• Launch rewarded campaigns through a self-serve dashboard and start driving results in minutes.
• Focus on retention, LTV, and ROAS optimization, not just installs.

Amplify Rewarded Campaigns with Airbridge Measurement

The Airbridge x Gamelight integration bridges rewarded engagement with unified measurement, empowering marketers to analyze performance with event-level granularity. By connecting Gamelight’s rewarded UA capabilities to Airbridge’s unified measurement infrastructure, teams can now capture the full user journey, from ad exposure and install to post-reward retention and monetization. With this integration, marketers can:

• Review KPIs such as CPI, ROAS, and LTV within a unified dashboard to monitor campaign impact instantly.
• Identify which campaigns drive the highest-value users, using event-level tracking to pinpoint performance by cohort or channel.
• Use funnel and cohort analysis to evaluate user engagement and retention, understanding where users engage, convert, or drop off.
• Make data-driven campaign adjustments with real-time reporting.

This joint solution provides a powerful end-to-end solution: from acquisition to attribution to performance optimization, enabling teams to refine their UA strategies and sustain long-term player growth.

“The future of user acquisition lies in transparency and intelligence. Partnering with Airbridge brings both — uniting scalable rewarded marketing with a new standard of accurate, privacy-first measurement.”
— Günay Azer, Founder of Gamelight.

Getting Started

Setting up the Gamelight x Airbridge integration is simple:

1. Set up Gamelight campaign tracking links in Airbridge.
2. Configure postbacks for real-time data exchange based on your conversion goals.
3. Start tracking rewarded UA performance directly in the Airbridge dashboard.

Please refer to the Airbridge User Guide for detailed instructions and information. If you would like to find out how Airbridge and Gamelight can help you power your campaigns, get in touch with us today!