Creator Marketing

Explore our articles about creator marketing.

How Do I Know Which UGC Video Brought Paying Subscribers?

How Do I Know Which UGC Video Brought Paying Subscribers?

Airbridge tracks the full path from a UGC video to a paying subscriber. Assign each creator or video a unique tracking link, and Airbridge attributes installs, trial starts, and subscriptions back to that specific piece of content.

|7 min read
How Do I Track Which TikTok Creator Drove App Installs?

How Do I Track Which TikTok Creator Drove App Installs?

Airbridge tracks TikTok creator-driven installs through Spark Ads attribution and tracking links. Create a unique link for each creator, attribute installs and downstream events back to them, and see which creators actually drive revenue.

|8 min read
View Spikes vs. Trial Spikes: How to Measure Creator Posts Without an MMP

View Spikes vs. Trial Spikes: How to Measure Creator Posts Without an MMP

No MMP? You can still judge creator posts. Here's how to read trial spikes against a baseline, and the mistakes that make spike-matching go wrong.

|7 min read

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