Creator Attribution

Explore our articles about creator attribution.

Paying Creators on CPM? Track Cost per Subscriber, Not Just Views

Paying Creators on CPM? Track Cost per Subscriber, Not Just Views

CPM pays for views, but views don't pay your bills. Learn how subscription apps compare creators on cost per trial and cost per subscriber before renewing.

|9 min read
Creator Attribution for Apps: How to Credit Installs When Viewers Skip the Link

Creator Attribution for Apps: How to Credit Installs When Viewers Skip the Link

Most viewers search the App Store instead of tapping a creator's link. Here's how subscription apps credit each creator for trials and subscriptions anyway.

|12 min read

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