Blog

Insights, best practices, and industry trends from the Airbridge team.

Why Data Is Gaming’s New Superpower: Everything You Need To Know About Attribution

Discover how gaming studios thrive post-ATT by mastering imperfect data, smarter attribution, and tools like SKAN, CAPI, and MMM.

Sep 16, 2025|11 min read

Firebase Dynamic Links Shutdown: Which Alternative Fits Your Team Best?

Firebase Dynamic Links will shut down on August 25, 2025. Compare the best alternatives, including Airbridge DeepLink Plan, to keep your app future-proof.

Aug 18, 2025|2 min read

Global Game Growth 2025: UA, Monetization, and Measurement Strategies That Scale

No single tactic will take your game global. Scaling means making smart moves across UA, measurement, monetization, and payments—and making them work together. Let's see what experts say in these four key pillars of mobile game growth.

Jul 2, 2025|8 min read

Top 15 Subscription App Experts and Resources to Watch in 2025

Stay ahead in the subscription app market with 9 must-read resources and 6 top experts to follow in 2025. Get insights to boost retention, revenue, and growth.

Jun 11, 2025|8 min read

The Ultimate Guide to Mobile Game Re-engagement and Retargeting

Learn how to re-engage churned players and maximize LTV in 2025. Adikteev and Airbridge break down the top 3 retargeting myths holding games back—and show how to prove real incremental lift.

May 7, 2025|10 min read

6 Reasons Why Deep Links Drive Organic App Growth in 2025

Deep linking has reclaimed the spotlight as an essential tool for marketers, driving strategies around organic growth. So why is this decade-old technology making a comeback in 2025? In this post, we'll explore 6 reasons why deep linking is more crucial than ever for organic app growth today.

Mar 28, 2025|8 min read

Driving Cross-platform Gaming Success with PC and Console Attribution

With multi-platform games now the industry standard for success, player journeys have become increasingly complex. In this post, we'll explore how to transform PC and console platforms as performance marketing channels, leveraging precise cross-platform attribution to accurately measure marketing impact.

Mar 21, 2025|7 min read

2 Ways to Calculate Predictive Lifetime Value (pLTV) for Your Mobile App

In today’s highly competitive mobile app ecosystem, understanding Predictive Lifetime Value (pLTV) is crucial. As acquisition costs continue to rise, marketers must optimize their budgets and drive sustainable growth.

Mar 6, 2025|5 min read

LLM & RAG: AI Technologies Reshaping the Future of Martech

What is an LLM? Discover how Large Language Models are transforming marketing in 2025. Learn to automate content and personalize user experiences effectively.

Feb 24, 2025|5 min read

What is LLM(Large Language Model) and Why is it Important?

Discover what LLMs (Large Language Models) are and why they matter in 2025. Learn how AI transforms marketing through content automation and personalization.

Feb 17, 2025|2 min read

What is an MMP? The secret tool for campaign success

A Mobile Measurement Partner (MMP) is your ultimate growth enabler—offering unified, fraud-free, and fully granular campaign insights across channels—so you stop guessing and start scaling smarter, with Airbridge leading the way.

Feb 13, 2025|4 min read

Top 3 Mobile Ad Fraud Tactics in Vietnam’s Fintech Industry (2025) — And How to Prevent Them

Up to 30% of Vietnam’s booming fintech ad budgets are disappearing into clever fraud schemes—discover how Airbridge’s AI-powered MMP platform exposes and stops every fake install.

Feb 13, 2025|9 min read

How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

Learn how to blow up your hybrid and hyper-casual games in 2025. Airbridge and Two and a Half Gamers cover UA channel diversification, hybrid monetization strategies (Ads + IAP), AI-powered ad creatives, and agile marketability techniques to help you succeed in 2025's cutthroat gaming market.

Feb 11, 2025|12 min read

What is Affiliate Marketing? Winning Strategies for 2025

Pay for results, not ads. Affiliates drive traffic through unique links and earn commissions on sales—maximizing ROI with zero wasted budget. Why is this the future of marketing, and how can you leverage it for success?

Feb 3, 2025|4 min read

What is Deep linking and How Does It Work? URI Scheme, Universal Link, App Link

Deep links power a wide range of app marketing activities, from CRM campaigns to ad initiatives. Marketers use them to enhance push notifications, in-app messages, texts, social sharing, referrals, affiliate programs and more. Through deep links, marketers can improve user experience and boost conversion rates.

Jan 20, 2025|5 min read

Mastering Your App Store Optimization (ASO) Strategy

Mastering ASO today means going beyond basic tactics—by combining continuous optimization with Apple Search Ads and tools like Airbridge, marketers can drive smarter visibility, higher conversions, and scalable app growth.

Dec 20, 2024|4 min read

Boost your omnichannel strategy with Conversion APIs

Cookies are crumbling. Boost your omnichannel strategy with Conversion APIs. Secure accurate first-party data and optimize campaigns with Airbridge.

Oct 24, 2024|3 min read

Unlock iOS optimization with Apple Search Ads and SKAN

Unlock iOS growth in the post-ATT era. Leverage Apple Search Ads and SKAN with Airbridge for unified data analysis and easier optimization.

Sep 23, 2024|5 min read

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