Yoga-Go Revenue & Ads
A home workout app with tai chi, pilates and yoga plans built around goals and target areas, mostly for women.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPricing play
Est. monthly revenue
$200K
↑ 0.1% vs prev. period
Downloads / month
30K
↓ 40.0% vs prev. period
Rating
4.6
89.3K ratings · Health & Fitness
Meta ads running
402
2,920 found · median 28
Yoga-Go revenue and downloads trend
Est. monthly revenue
$200K ↓ 33.2% in 90 days
Dec 18, 2025: $281KOct 18, 2026
Monthly downloads
30K ↓ 39.9% in 90 days
Dec 18, 2025: 47KOct 18, 2026
Daily estimates from AppKittie, 253 days ending Oct 18, 2026. Revenue changed -29% and downloads -36% over the period. Meta ads live went from 0 to 1985 between Aug 24, 2026 and Oct 17, 2026.
Yoga-Go Meta ads: 402 active, longest running 25 days
Top 13 by days live out of 2,920 found (11 video and 2 image creatives). Tap any one to open the original in the Meta Ad Library.
#125 days liveWeb linkAd copy“Get VISIBLE body transformation in 28 DAYS with Tai Chi! 1⃣ Choose your goal and target areas; 2⃣ Get a Personalised workout plan; 3⃣ Track your progress and keep motivated; 4⃣ See visible results in 4 weeks!”Why it worksVisible body transformation in 28 days with tai chi, with a 4 step plan; image to the web, 25 days.
#224 days liveWeb linkAd copy“Get VISIBLE body transformation in 28 DAYS with Tai Chi! 1⃣ Choose your goal and target areas; 2⃣ Get a Personalised workout plan; 3⃣ Track your progress and keep motivated; 4⃣ See visible results in 4 weeks!”Why it worksSame 28 day tai chi promise on video, choose goals and track progress, to the web; 24 days.
#324 days liveWeb linkAd copy“Erziele eine SICHTBARE Körpertransformation in 28 TAGEN mit Tai Chi! 1⃣ Wähle dein Ziel und die gewünschten Körperbereiche; 2⃣ Erhalte einen personalisierten Trainingsplan; 3⃣ Verfolge deine Fortschritte und bleib motiviert; 4⃣ Sieh sichtbare Ergebnisse in nur 4 Wochen!”Why it worksGerman version of the 28 day tai chi transformation line on video to the web; 24 days.
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Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Nine Prices And Tai Chi Ads For Women Over 45
Yoga-Go is a tai chi, pilates and yoga app from WELLTECH APPS LIMITED that builds a workout plan from a chosen goal and target areas. As of Oct 2026 it makes an estimated $200K a month on an estimated 30K downloads. 9 distinct prices across monthly, quarterly, yearly and a $149.99 forever plan, sold by tai chi ads that reach mostly women aged 45 and up.
Key takeaways
- Yoga-Go lists 9 distinct prices: $14.99 to $44.99 monthly, $34.99 quarterly, $52.99 to $69.99 yearly and $149.99 forever. The cheapest annual costs 29% of 12 monthly payments.
- It runs 402 active Meta ads, 14.4x the Health & Fitness median of 28, out of 2920 found, plus 871 Apple Search Ads creatives.
- The top 13 ads promise a visible body change in 28 days with tai chi, in English and German, and 10 of 13 link to the web.
- Meta Ad Library spend estimates put 93.5% of spend on women, with 33.5% on ages 45 to 54, 31.0% on 55 to 64 and 18.9% on 65 and over.
- Revenue is 3.3x the category median of $60K, an estimated $6.67 per download, though the trend fell from $281K to $200K over 253 days.
Full teardown
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Where Yoga-Go spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 33.5% of spend.
Est. spend
$1K
Reach
119.2K
Avg. CPM
$11.83
Ads delivered
3480
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 35.0K | $744.39 | 52.8% |
| Italy | 22.3K | $158.93 | 11.3% |
| United Kingdom | 15.8K | $208.86 | 14.8% |
| Romania | 6.0K | $23.25 | 1.65% |
| France | 6.0K | $58.22 | 4.13% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Yoga-Go does differently
Every period, plus forever
29%
cheapest annual as share of 12 monthly
Tai chi for older women
93.5%
of estimated Meta spend on women
Thousands of ads, short lives
2920
Meta ads found over time
The measurement gap
9
distinct prices across web and store
1. Every period, plus forever
Nine distinct prices sit across 10 purchases. Monthly plans cost $14.99, $19.99, $24.99 and $44.99, a 3 Month plan costs $34.99, 12 Month plans cost $52.99, $59.99 and $69.99, and a Forever subscription costs $149.99. The cheapest annual equals 29% of 12 monthly payments, and annual prices sit 1.3x apart. That much choice usually reflects a web funnel that shows each visitor a tailored offer, and 10 of the top 13 ads do link to the web. The ladder yields an estimated $6.67 per download. Yoga-Go uses the forever plan as an anchor and the quarterly plan for a buyer with a 28 day goal.
2. Tai chi for older women
Women receive 93.5% of estimated spend, and older women most of all: 33.5% goes to ages 45 to 54, 31.0% to 55 to 64 and 18.9% to 65 and over. The copy fits that buyer. Get visible body transformation in 28 days with tai chi, choose your goal, get a plan, track progress. Another line says goodbye to crash diets and promises weight loss without extreme exercise. Gentle movement sells to people who find gyms or hard workouts off-putting. The United States takes 52.8% of spend, the United Kingdom 14.8% and Italy 11.3%. Yoga-Go sells a low-intensity method to the age group that wants it.
3. Thousands of ads, short lives
Yoga-Go has 2920 Meta ads on record and 402 live, 14.4x the category median. None of the top 13 is older than 25 days, and the median is 24. Live ads jumped from 0 to a peak of 7.4K on Sep 5, then fell to 2.0K, a sign of bulk launches followed by heavy pruning. The top set covers English and German versions of one 28 day promise plus a crash diets line, with 11 video and 2 image. Search adds 871 Apple Search Ads creatives. The scale did not hold revenue: the estimate fell from $281K to $200K over 253 days. Yoga-Go's tests would be easier to read in batches it can measure, not by the thousand.
4. The measurement gap
Yoga-Go sends most ad clicks to the web, sells 9 prices from $14.99 a month to $149.99 forever, and launched thousands of ads in weeks. The question is which ad and which offer bring a woman over 45 who keeps paying past the 28 day plan, and whether web buyers renew as often as App Store buyers.
How much does Yoga-Go cost?
10 in-app purchases, 9 distinct prices, annual plans from $52.99 to $69.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $14.99 · $19.99 · $24.99 · $44.99 |
|---|---|
| Quarterly | $34.99 |
| Annual | $52.99 · $59.99 · $69.99 |
| Lifetime | $149.99 |
Yoga-Go vs the Health & Fitness median
| Yoga-Go | Median | |
|---|---|---|
| Est. monthly revenue | $200K | $60K |
| Downloads / month | 30K | 20K |
| Meta ads running | 402 | 28 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $52.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Yoga-Go users say about paying
Of the 50 latest reviews, 9 (18.0%) mention price, trial or subscription and 4 of those are negative, about promo plans that renewed at full price, while most reviews praise the exercises.
Latest 50 US reviews, Sep 22, 2026 to Oct 16, 2026
Mention price, trial or subscription
18%9 of 50 reviews, 4 of them 1 or 2 stars
Paid for 1.99 promo for a month and immediately canceled it so that I would not be charged in a month autopay. I have the proof receipt. They charged me $15.59 …
I bought a time limited plan and used Apple Pay. I just looked at it and this company has charged me 50$ three times in as many weeks. I filed a dispute for two…
How to measure a playbook like Yoga-Go's
Yoga-Go sends most of its 402 live ads to the web and sells 9 prices, so the useful number is which ad and price bring a member who renews.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 253 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 50 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 54 | Yoga-GoWELLTECH APPS LIMITED | $200K | 402 |
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BefitFrequently asked questions about Yoga-Go
How much does Yoga-Go make?
Yoga-Go makes an estimated $200K a month as of Oct 2026, 3.3x the Health & Fitness median of $60K, or an estimated $6.67 per download. These are AppKittie estimates, not figures from WELLTECH APPS LIMITED.
How much does Yoga-Go cost?
On the US App Store monthly plans cost $14.99 to $44.99, the 3 Month plan $34.99, 12 Month plans $52.99 to $69.99, and the Forever subscription $149.99.
How many ads does Yoga-Go run?
Yoga-Go has 402 active Meta ads out of 2920 found, 14.4x the category median of 28, plus 871 Apple Search Ads creatives.
How fast is Yoga-Go growing?
It is shrinking on the estimate. Over 253 days estimated revenue went from $281K to $200K and estimated downloads from 47K to 30K.
Who does Yoga-Go advertise to?
Meta Ad Library spend estimates show 93.5% of spend on women, with 33.5% on ages 45 to 54 and 31.0% on 55 to 64.
Does Yoga-Go have a lifetime plan?
Yes. A Forever subscription costs $149.99 on the US App Store.
Who makes Yoga-Go?
WELLTECH APPS LIMITED makes Yoga-Go. It launched on Apr 22, 2018, is 102 months old and was last updated on Oct 8, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
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